A massive introduction into Lean Product Design. This presentation will set you on track to start thinking lean from day one. Start creating your next online or mobile product using these techniques and tools.
The 3 Learning Milestones PIVOT/ MVP TUNE PERSEVERE Defining the Improving on Deciding to baseline baselines stay or go 1. Smoke Test 1. Identify A. Rates are improving 2. Prototype 2. Improve B. Rates are even lower 3. Launch 3. Validated learning than baselineFill in real baseline data i.e. Activation Rate A = keep working the loop conversion rates make design changes B = pivot sign-ups set up analytics trial rates validate customer lifetime value
All the tools you will needBooks The Lean Startup - Eric Ries Little Bets - Peter SimsPrototyping Unbounce - create landing pages with lead managment in seconds Balsamiq - Wireframing tool Mockingbird - Wireframing tool Pidco - Wireframing tool & Colaboration Axure - Wireframing toolFeedback on Design Notable app - let people comment on your designs Invision app - Create interactive mocups & designs
All the tools you will needA/B testing Optimizely - A/B testing Visual website optimizer - A/B testingUsability testing Verify app - create usability tests from your wireframes & designs Tree Jack - Infromation Architecture testing Try my UI - Remote usability testing Usabilla - Gather live visual feedbackAnalytics Inspectlet - track user interaction on your site (with mouse tracking) Kissmetrics - Actionable business metrics Mixpanel - Actionable business metrics