Lean Product Design

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A massive introduction into Lean Product Design. This presentation will set you on track to start thinking lean from day one. Start creating your next online or mobile product using these techniques and tools.

Published in: Design

Lean Product Design

  1. 1. LEAN PRODUCT DESIGNApplying the lean startup methodology to product design.
  2. 2. Startupsdon’t know who thecustomer is or what the product is.
  3. 3. JUST DO IT [myth]
  4. 4. Startups are more like scientificEXPERIMENTS
  5. 5. Product Design MEASUREBUILD LEARN
  6. 6. PRODUCTSTRATEGY VISION
  7. 7. BUILD
  8. 8. BUILDWHAT ?Crafting a minimum viable product.
  9. 9. What is an MVP ? Simply gets you through build- measure-learn loopwith the minimum of effort
  10. 10. Leave out any feature, process or effort that does not contributedirectly to the learning you seek.
  11. 11. build full product see reaction waste
  12. 12. build to prove concept see reactionadd/remove features
  13. 13. Repeat until someone finds your product USEFUL
  14. 14. [example]The Video MVP
  15. 15. [example]The Landing Page MVP
  16. 16. [Buffer - The Landing Page MVP] “After this result, I didn’t hesitate to start building the first minimal version of the real, functioning product.” Joel Gascoigne Founder of Buffer
  17. 17. [example]The Concierge MVP
  18. 18. [example]The Concierge MVP II.
  19. 19. [example]The Kickstarter MVP
  20. 20. [app.net - The Kickstarter MVP]
  21. 21. [app.net - The Kickstarter MVP]
  22. 22. QUALITY &DESIGNin a minimum viable product.
  23. 23. If we don’t know who the customer is, we dont know what the quality is.
  24. 24. MEASURE
  25. 25. HOW TOINNOVATIONACCOUNTING
  26. 26. The 3 Learning Milestones PIVOT/ MVP TUNE PERSEVERE Defining the Improving on Deciding to baseline baselines stay or go 1. Smoke Test 1. Identify A. Rates are improving 2. Prototype 2. Improve B. Rates are even lower 3. Launch 3. Validated learning than baselineFill in real baseline data i.e. Activation Rate A = keep working the loop conversion rates make design changes B = pivot sign-ups set up analytics trial rates validate customer lifetime value
  27. 27. OPTIMIZATION vs.LEARNING
  28. 28. VANITY METRICS vs.ACTIONABLE METRICS
  29. 29. LEAN DEVELOPMENT - KANBANBACKLOG IN PROGRESS BUILT VALIDATED
  30. 30. KANBAN IMPLEMENTATION TODAY VALIDATE ALL FINISHED FEATURESPLAN FOR VALIDATING UPCOMING FEATURESSPLIT TEST EVERYTHING
  31. 31. [example]Lazy registration split test
  32. 32. THE 3 A’sACTIONABLEACCESSIBLEAUDITABLE
  33. 33. LEARN
  34. 34. NOT after-the-factrationalization or agood story designed to hide failure
  35. 35. BUTvalidated learning, demonstrating empirically the discovery of valuable truths
  36. 36. ACHIEVING FAILURE SUCCESSFULLYEXECUTING A PLAN THAT LEADS NOWHERE
  37. 37. LEARNING FROM CUSTOMERSEMPIRICAL notTHEORETICAL don’t ask customers what they want, they don’t know it
  38. 38. THE POINT The only way to win is to learnfaster than anyone else
  39. 39. MATERIALS
  40. 40. DON’T READ TO MANY BOOKS BUT FIND TIME FOR THESEAND THAN GO BUILD-MEASUE-LEARN
  41. 41. WORKSHOPPRODUCT DESIGN
  42. 42. 1.Let’s talk leap offaith questions
  43. 43. 2.Craft customer archetype
  44. 44. 3.Define MVP
  45. 45. Launch earlyLanding page in 5 minutes
  46. 46. PrototypeBalsamiq mockups OmniGraffle Mockingbird
  47. 47. BALSAMIQ
  48. 48. Get feedback on design Get feedback on Create clickable versionsprototypes, designs, from wireframes and anything designs
  49. 49. NOTABLE
  50. 50. 4.Implement kanban & Suggest feature split tests
  51. 51. Split tests with
  52. 52. OPTIMIZELY
  53. 53. 5.Deploy usability test methods
  54. 54. Usability testing guerrilla style Test your Test your Micro usabilityprototypes, Site map tests designs...
  55. 55. VERIFY
  56. 56. 6.Let’s optimize your landing page
  57. 57. Use analyticsTrack user Google A/B testinginteraction analytics +
  58. 58. KISSMETRICS
  59. 59. Case study - Nicereply OPTIMIZING USP
  60. 60. 7. How do yougather feedback
  61. 61. FeedbackGather ideas and opinions from customers
  62. 62. TOOLSPRODUCT DESIGN
  63. 63. All the tools you will needBooks The Lean Startup - Eric Ries Little Bets - Peter SimsPrototyping Unbounce - create landing pages with lead managment in seconds Balsamiq - Wireframing tool Mockingbird - Wireframing tool Pidco - Wireframing tool & Colaboration Axure - Wireframing toolFeedback on Design Notable app - let people comment on your designs Invision app - Create interactive mocups & designs
  64. 64. All the tools you will needA/B testing Optimizely - A/B testing Visual website optimizer - A/B testingUsability testing Verify app - create usability tests from your wireframes & designs Tree Jack - Infromation Architecture testing Try my UI - Remote usability testing Usabilla - Gather live visual feedbackAnalytics Inspectlet - track user interaction on your site (with mouse tracking) Kissmetrics - Actionable business metrics Mixpanel - Actionable business metrics
  65. 65. Feedback

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