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Lean UX Workshop

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Lean UX workshop for UXSG community

Published in: Design

Lean UX Workshop

  1. 1. Lean UX Workshop Build products faster, smarter and happier Raven  Chai   UX  Consulting Workshop  Facilitators Lim  Chee  Koon   Temasek  Polytechnic Hong  Khai  Seng   Foolproof Samantha  Yuen   Foolproof Wu  Jiajin   Objective  Asia
  2. 2. Ice  Breaker  Game   Trading  Cards
  3. 3. HOW TO PLAY • Use  5  minutes  to  create  your  personal  trading  card,  includes:   • Draw  your  own  self-­‐portrait   • Your  full  name  +  a  nickname   • Your  email  address   • One  thing  about  yourself  that  people  in  the  room  aren’t  likely  to  know   • Your  favourite  past  time  /  hobbies   • Pass  the  trading  card  around  in  no  particular  manner  or  order  (please  stand   up  and  move  around)   • Read  the  card  you  are  holding,  ask  at  least  one  question  about  the  person   • Keep  on  passing  the  card,  we’ll  stop  passing  after  5  minutes,  pass  me  your   cards   • Make  sure  you  sit  with  someone  you  do  not  know  at  all  (on  both  sides) 5
  4. 4. HOW THE TRADING CARDS MIGHT LOOK LIKE...
  5. 5. What  do  you  hope  to  achieve  or     learn  from  this  workshop?   Please  write  it  down  on  the  Tlip  chart  paper  provided
  6. 6. Workshop Objectives You'll  take  away  practical  skills  to  encourage:   • Collaborative  team  design   • Lean  user  research  techniques   • Rapid  design  tactics  to  validate  assumptions   • Minimise  the  waste  in  your  UX  activities   • Have  fun  and  get  to  know  friends
  7. 7. Agenda 1. Introduction   2. Lean  UX  Basics   3. Part  1:  Framing  your  problem  statement  in  60  mins   4. Part  2:  Validating  your  product  hypotheses  in  100  mins   5. Concluding  Message  and  ReTlections
  8. 8. 5
  9. 9. Lean  UX Metrics-­‐Driven  Design/Research SHIPPING  IS  ONLY   THE  BEGINNING
  10. 10. The  Value  of  the  Minimum  Viable  Product   The  bare  feature  set  needed  to  prove  out  a  hypothesis Source:  Ar*cle  from  Jeff  Gothelf,  Mar  07,  2011:  Lean  UX:  Ge>ng  Out  Of  The  Deliverables  Business hHp://i-­‐cdn.apartmenHherapy.com/uimages/re-­‐nest/plane12609.jpg
  11. 11. Started  with  a  boring  3  minute  video  in  2008  for  their   minimum  viable  product,  beta  wai;ng  list  jump  from   5,000  to  75,000  in  one  day  (Mar  2008) Examples  of  Minimum  Viable  Products  (MVPs) Discard  a  typical  SDLC  approach  towards  guerrilla  research,   tes;ng  and  rapid  prototyping  process.  Complete  redesign,   development  and  deployment  within  6  months   Dropbox SMRT
  12. 12. Agenda 1. Introduction   2. Lean  UX  Basics   3. Part  1:  Framing  your  problem  statement  in  60  mins   4. Part  2:  Validating  your  product  hypotheses  in  100  mins   5. Concluding  Message  and  ReTlections
  13. 13. Workshop  Activity  -­‐  Part  1   Framing  your  problem  statement  in   60  mins
  14. 14. Your Team’s Goal: Create a Minimum Viable Product (MVP) and launch it in 60 days! ! This  product  should  able  to  help  users  to  solve  speciTic  problems  that  has   not  been  addressed  OR  addressed  poorly  in  the  current  market.   This  product  can  be  a  website,  mobile  app  or  even  a  physical  retail  shop
  15. 15. 1Share the one problem that bugs you most Travel  and  Holidays 10
  16. 16. 2Identify a core value proposition Questions  you  need  to  ask  yourself:   ! • What  is  the  problem  you  are  trying  to  solve  for  people?   • Is  there  an  existing  solution?   • Why  is  this  problem  not  solved  or  addressed  poorly? 10
  17. 17. 3Preparing for guerrilla user research What  do  you  think  you  need  to  prepare? 10
  18. 18. 4Conduct guerrilla user research Get  out  of  the  building,   Talk  to  strangers,   Validate  product  hypotheses. 20
  19. 19. 5Sketch your concept 10
  20. 20. Agenda 1. Introduction   2. Lean  UX  Basics   3. Part  1:  Framing  your  problem  statement  in  60  mins   4. Part  2:  Validating  your  product  hypotheses  in  100  mins   5. Concluding  Message  and  ReTlections
  21. 21. Workshop  Activity  -­‐  Part  2   Validating  your  product  hypotheses   in  100  mins
  22. 22. 7Create your prototype 1Know  your  audience   and  intent   2Plan  a  li1le,   prototype  the  rest 3You  can  draw,   it’s  not  Mona  Lisa 4If  you  can’t  make  it     -­‐  fake  it. 5Prototype  only  what   you  need 6Prototype  early     and  o@en 30
  23. 23. Examples of modelling and prototyping • Cardboard   • Paper   • Masking  tape   • Sticky  notes   • Blutack   • Scissors   • Markers
  24. 24. 8Conduct guerrilla user testing Get  out  of  the  building,   Show  it  to  strangers,   Validate  product  hypotheses. 30
  25. 25. 9Iterate your product further Don’t  be  afraid  to  change  your  product  idea. 30
  26. 26. 10Group sharing and learnings Share Present  your  journey     • What  were  your  assump3ons?   • What  has  changed  since?   • Key  value  proposi3ons   • What  are  your  design  ra3onale?   • How  do  you  mone3ze? 10
  27. 27. Agenda 1. Introduction   2. Lean  UX  Basics   3. Part  1:  Framing  your  problem  statement  in  60  mins   4. Part  2:  Validating  your  product  hypotheses  in  100  mins   5. Concluding  Message  and  ReTlections
  28. 28. 11Overall reflections ReVlections  from  participants  on  what   you  have  learnt  today

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