Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Talking To Your Boss About Lean UX

1,218 views

Published on

The 8 biggest challenges teams face from their bosses when trying to implement Lean UX and what to do about them.

Published in: Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Talking To Your Boss About Lean UX

  1. 1. TALKING TO YOUR BOSS ABOUT LEAN UX JOSH SEIDEN || JEFF GOTHELF I, LIKE, LITERALLY LOVE LEAN UX.
  2. 2. YOU’RE IN THE SOFTWARE BUSINESS
  3. 3. YOU’RE IN THE SOFTWARE BUSINESS AT GOLDMAN SACHS THE LARGEST SINGLE DIVISION IN THE FIRM IS NOW TECHNOLOGY, EMPLOYING EIGHT THOUSAND—A FULL 25 PERCENT—OF THE FIRM’S THIRTY-TWO THOUSAND EMPLOYEES.
  4. 4. YOU’RE IN THE SOFTWARE BUSINESS GENERAL ELECTRIC REALIZED THEY WERE THE 10TH LARGEST PRODUCER OF SOFTWARE IN THE WORLD BASED ON LINES OF CODE. THEY TRANSFORMED AN INTERNAL SERVICE INTO, GE DIGITAL, AN EXTERNAL SERVICE WHOSE GOAL IS TO CREATE THE OPERATING SYSTEM FOR INDUSTRIAL MACHINES
  5. 5. We think pure-play We tend to think of software companies like Google, Facebook, etc… Native sw culture These companies didn’t have to change culture/process to become software companies. Can still lose Friendster, MySpace, America Online were all the leading “social networks” of their time.
  6. 6. We think pure-play We tend to think of software companies like Google, Facebook, etc… Native sw culture These companies didn’t have to change culture/process to become software companies. Can still lose Friendster, MySpace, America Online were all the leading “social networks” of their time.
  7. 7. Owns no cars / rooms AirBnB offers 1M rooms. More than Marriott, Hilton, or Intercontinental. Taking control of user The incumbents may own the inventory, but they have lost ownership of the customer. Forcing responses Incumbents are forced to respond to terms set by disrupters.
  8. 8. ‘iPhone on wheels” “Biggest takeaway from @TeslaMotors announcement is the reminder that cars can be made to improve over time, like other electronic devices.” -Consumer Reports End of Model Year? Owners get the latest updates delivered over the air
  9. 9. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
  10. 10. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change
  11. 11. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes
  12. 12. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes 3. Break down the silos
  13. 13. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes 3. Break down the silos 4. Sense and Respond
  14. 14. 8 COMMON OBSTACLES TO LEAN UX
  15. 15. JUST MAKE ME
 AN APP OK? 1
  16. 16. JUST MAKE ME
 AN APP OK? 1
  17. 17. WE DON’T WANT TO 
 TALK TO CUSTOMERS 2
  18. 18. WE HAVE CONCERNS WITH 
 LEGAL & OTHER REGULATIONS 3
  19. 19. WE WORK IN 
 SAFETY CRITICAL INDUSTRIES 4
  20. 20. WE ARE WAY 
 TOO BIG TO BE LEAN 5
  21. 21. WE HAVE SPECIFIC RULES 
 ON HOW WE PROCURE WORK 6
  22. 22. WE ARE WORRIED ABOUT 
 OUR BRAND’S REPUTATION 7
  23. 23. THIS IS 
 NOTHING MORE THAN A FAD 8
  24. 24. THE SOFTWARE BUSINESS REQUIRES A NEW WAY OF WORKING
  25. 25. THANK YOU! JEFF GOTHELF / @JBOOGIE / JEFF@GOTHELF.CO NEW BOOK: SENSEANDRESPOND.CO (ORDER NOW) JOSH SEIDEN/ @JSEIDEN / JOSHUASEIDEN@GMAIL.COM

×