The Pleasure RevolutionWhy Games Will Lead the Way        Jesse Schell       Google - 2011
+10!+20!     +20!
+10! +10!+5!
+45!   +500!
+200!        +50!
+50!+30!          +100!
+10! +10! +10!   +10!   +10!        +500!
+100!   +100!
++2700!
+2000!       +9000!    +5000!
+10!                       +30!+5! +100!                +5!     +30!   +1000! +30!                  +50!   +200           ...
Choco-fication!
Rewards can Backfire
Self-Determination TheoryCompetence      Autonomy   Relatedness I want to be     I want     I want togood at what    freed...
“Hafta”     “Wanna”  Duty          Fun  Work         Play Slavery     FreedomEfficiency   Pleasure
Games are special because…         • They are interactive         • They are designed           ENTIRELY for pleasure
Games provide:•   Clear Feedback•   A Sense of Progress•   The Possibility of Success•   Mental and Physical Exercise•   A...
Pleasure is POWERFUL
Pleasure is COMPLEX
Pleasure is…CONTEXTUAL
Pleasure is…CONTEXTUAL
LaughterDiscovery                 Thrill Fantasy       Story     TriumphExpression   Challenge   Sensation
-or-
You CAN make your experiences better• Ask yourself these simple  questions:  – Given what I know about    my guests…  – Wh...
Thanks!   Slides: jesseschell.com    Twitter: @jesseschellEmail: jesse@schellgames.com
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
The Pleasure Revolution
Upcoming SlideShare
Loading in …5
×

The Pleasure Revolution

1,202 views
1,139 views

Published on

The Pleasure Revolution: Why Games Will Lead the Way -- Google, 2011

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,202
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Pleasure Revolution

  1. 1. The Pleasure RevolutionWhy Games Will Lead the Way Jesse Schell Google - 2011
  2. 2. +10!+20! +20!
  3. 3. +10! +10!+5!
  4. 4. +45! +500!
  5. 5. +200! +50!
  6. 6. +50!+30! +100!
  7. 7. +10! +10! +10! +10! +10! +500!
  8. 8. +100! +100!
  9. 9. ++2700!
  10. 10. +2000! +9000! +5000!
  11. 11. +10! +30!+5! +100! +5! +30! +1000! +30! +50! +200 +30!+25! +75! +300!
  12. 12. Choco-fication!
  13. 13. Rewards can Backfire
  14. 14. Self-Determination TheoryCompetence Autonomy Relatedness I want to be I want I want togood at what freedom! connect to I do! others!
  15. 15. “Hafta” “Wanna” Duty Fun Work Play Slavery FreedomEfficiency Pleasure
  16. 16. Games are special because… • They are interactive • They are designed ENTIRELY for pleasure
  17. 17. Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
  18. 18. Pleasure is POWERFUL
  19. 19. Pleasure is COMPLEX
  20. 20. Pleasure is…CONTEXTUAL
  21. 21. Pleasure is…CONTEXTUAL
  22. 22. LaughterDiscovery Thrill Fantasy Story TriumphExpression Challenge Sensation
  23. 23. -or-
  24. 24. You CAN make your experiences better• Ask yourself these simple questions: – Given what I know about my guests… – Why will they like this experience? – How can I get them to like it more?
  25. 25. Thanks! Slides: jesseschell.com Twitter: @jesseschellEmail: jesse@schellgames.com

×