The document discusses how games will lead the way in creating pleasure for users. It notes that games are designed entirely for pleasure and provide clear feedback, a sense of progress, the possibility of success, mental and physical exercise, and the ability to satisfy curiosity and solve problems in a feeling of freedom. The document also discusses how pleasure is powerful, complex, contextual, and related to concepts like laughter, discovery, thrill, fantasy, story, triumph, expression, challenge, and sensation. It suggests asking how to make experiences better by considering what guests will like and how to get them to like it more.

1. The Pleasure Revolution
Why Games Will Lead the Way
Jesse Schell
Google - 2011

5. +10!
+20!
+20!

6. +10!
+10!
+5!

7. +45! +500!

8. +200!
+50!

9. +50!
+30! +100!

10. +10! +10! +10! +10! +10!
+500!

11. +100!
+100!

12. +
+2700!

13. +2000! +9000!
+5000!

14. +10!
+30!
+5!
+100! +5!
+30! +1000!
+30! +50!
+200 +30!
+25! +75! +300!

18. Choco-fication!

25. Rewards can Backfire

32. Self-Determination Theory
Competence Autonomy Relatedness
I want to be I want I want to
good at what freedom! connect to
I do! others!

33. “Hafta” “Wanna”
Duty Fun
Work Play
Slavery Freedom
Efficiency Pleasure

35. Games are special because…
• They are interactive
• They are designed
ENTIRELY for pleasure

36. Games provide:
• Clear Feedback
• A Sense of Progress
• The Possibility of Success
• Mental and Physical Exercise
• A Chance to Satisfy Your Curiosity
• A Chance to Solve a Problem
• A Feeling of Freedom

40. Pleasure is POWERFUL

41. Pleasure is COMPLEX

42. Pleasure is…
CONTEXTUAL

43. Pleasure is…
CONTEXTUAL

47. Laughter
Discovery Thrill
Fantasy Story Triumph
Expression Challenge Sensation

48. -or-

49. You CAN make your experiences better
• Ask yourself these simple
questions:
– Given what I know about
my guests…
– Why will they like this
experience?
– How can I get them to like
it more?

50. Thanks!
Slides: jesseschell.com
Twitter: @jesseschell
Email: jesse@schellgames.com