True ventures 2010

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  • We’re going to have some hard decisions to make.
  • And it won’t stop. The 21st century will be a constant battleground for our attention. Corporations will create games customized to fit each activity of our day, all day, every day.
  • True ventures 2010

    1. 1. True Ventures 2010<br />Jesse Schell<br />
    2. 2.
    3. 3.
    4. 4. Our Founders<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. The Future of Social Gaming<br />Branded Content<br />3D Browser Games<br />Multiplatform Gaming<br />Kids and Families<br />Connecting to Real Life<br />
    12. 12.
    13. 13.
    14. 14. Games<br />Real Life<br />
    15. 15.
    16. 16. +10!<br />+20!<br />+20!<br />
    17. 17. +10!<br />+10!<br />+5!<br />
    18. 18. +500!<br />+45!<br />
    19. 19. +200!<br />+50!<br />
    20. 20. +50!<br />+100!<br />+30!<br />
    21. 21. +10!<br />+10!<br />+10!<br />+10!<br />+10!<br />+500!<br />
    22. 22. +100!<br />+100!<br />
    23. 23. +<br />+2700!<br />
    24. 24. +2000!<br />+9000!<br />+5000!<br />
    25. 25. +10!<br />+30!<br />+5!<br />+100!<br />+5!<br />+30!<br />+1000!<br />+50!<br />+30!<br />+200<br />+30!<br />+300!<br />+25!<br />+75!<br />
    26. 26.
    27. 27. ?<br />
    28. 28. Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exercise<br />A Chance to Satisfy Your Curiosity<br />A Chance to Solve a Problem<br />A Feeling of Freedom<br />
    29. 29. Two Dangers<br />
    30. 30. Danger 1: The Innovator’s Dilemma<br />
    31. 31.
    32. 32. 1500 FTE<br />$300M<br />+<br />-<br />-<br />=<br />WTF?!<br />-<br />+<br />=<br />WTF?!<br />+ $100M<br />$500M<br />$600M<br />
    33. 33.
    34. 34. Danger 2: Rewards can Backfire<br />
    35. 35.
    36. 36.
    37. 37. Eight Keys to Successful Game-ification<br />
    38. 38. Key 1: Make it Engaging<br />
    39. 39. Key 2: Make it Effortless<br />
    40. 40. Key 3: Make it Uncheatable<br />
    41. 41. Key 4: Make it Not Embarrassing<br />
    42. 42. Key 5: Design around the “moment of payment”<br />
    43. 43. $350M<br />+<br />=<br />
    44. 44. ><br />I<br />
    45. 45. Key 6: Embrace Diverging Technologies<br />
    46. 46.
    47. 47.
    48. 48.
    49. 49. The Hype Curve<br />
    50. 50.
    51. 51. The Hype Curve<br />Put Jokes Here<br />
    52. 52.
    53. 53. “Shampoorn”<br />+<br />=<br />
    54. 54. Key 7: Embrace Important Trends<br />
    55. 55. Have you noticed?<br />
    56. 56. Beautiful!<br />
    57. 57. Customized!<br />
    58. 58.
    59. 59. Shared!<br />
    60. 60.
    61. 61.
    62. 62.
    63. 63.
    64. 64. Real!<br />
    65. 65.
    66. 66. TV<br />Reality TV<br />Groceries<br />Organic Groceries<br />Big Mac<br />Angus Burger<br />
    67. 67. +<br />=<br />
    68. 68. Advergaming<br />
    69. 69.
    70. 70.
    71. 71.
    72. 72.
    73. 73.
    74. 74.
    75. 75. Are your friends on drugs? Report them NOW and get 30,000 pieces of Silver! <br />Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth One Million Gold!<br />Buy 10 Cartons,<br />Unlock a Bentley!<br />
    76. 76. Key 8: Make Life Better<br />
    77. 77.
    78. 78. Thanks!<br />Web: jesseschell.comTwitter: @jesseschell <br />Email: jesse@schellgames.com<br />

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