• Save
Developing a Social Media Strategy in 7 Steps
Upcoming SlideShare
Loading in...5
×
 

Developing a Social Media Strategy in 7 Steps

on

  • 133,839 views

Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. ...

Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.

Statistics

Views

Total Views
133,839
Views on SlideShare
79,373
Embed Views
54,466

Actions

Likes
801
Downloads
0
Comments
98

148 Embeds 54,466

http://www.convinceandconvert.com 48943
http://socialmediatraining.ro 1100
http://www.slideshare.net 688
http://cdeniaud.canalblog.com 539
http://socialmedialandscape.com 313
http://www.meeruittwitter.nl 252
http://mpheywood.posterous.com 235
http://blog.alivenow.in 205
http://socialmediamessenger.com 198
http://akakisanadze.com 196
http://translate.googleusercontent.com 125
http://www.conseilsmarketing.com 97
http://www.cridas2004.webgarden.ro 85
http://b2facebook.com 83
http://iab.blogosfere.it 80
http://posterous.com 78
http://tujuhrupa.tumblr.com 73
http://noteasytoforget.com 61
http://whysofree.blogspot.com 52
http://www.laweb.com.co 52
http://storify.com 52
http://mkg-strategie-isc-paris.blogspot.com 49
http://www.olafmolenaar.com 49
http://paper.li 43
http://smartstartcoach.com 42
http://fortunesaver.com 36
http://www.bagtheweb.com 35
http://wmworia.wordpress.com 34
http://businessdevelopment.blog.hu 33
http://rindlers.posterous.com 33
http://maxheywood.tumblr.com 31
http://www.scoop.it 29
http://www.gridd.nl 28
http://afrinnovator.com 28
http://www.reclamepraat.nl 24
http://mattdollinger.posterous.com 24
http://advangel.com 23
http://www.mailblog.nl 20
http://www.placemarketingblog.com 18
http://bagtheweb.com 18
http://e1evation.com 18
http://www.davidmurrow.com 17
http://causegeek.com 16
http://socrm.blogspot.com 15
http://www.google.com 11
http://ciaoenrico.com 11
http://webstrategydigest.com 10
http://piuen0.wordpress.com 10
http://etechlib.wordpress.com 9
http://journeyofhrd.blogspot.com 9
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 98 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Questions to ask
  • A year ago we didn’t have Twitter, now it’s a lynchpin of social media
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • 5 places where audience can be on the action continuum. 6 places they can be on the ladder from yesterday
  • 5 places where audience can be on the action continuum. 6 places they can be on the ladder from yesterday
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • Questions to ask
  • Different people online wield this consumer power differently. Forrestoertechnographics ladder.
  • Clearly, some age groups are more prone to being creators than others. Here’s an example.
  • Clearly, some age groups are more prone to being creators than others. Here’s an example.
  • Questions to ask
  • Questions to ask
  • A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
  • A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
  • A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
  • A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
  • A major part of convincing clients that social media works is by measuring success
  • Questions to ask
  • A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
  • A major part of convincing clients that social media works is by measuring success
  • A major part of convincing clients that social media works is by measuring success
  • A major part of convincing clients that social media works is by measuring success
  • Questions to ask
  • A major part of convincing clients that social media works is by measuring success
  • A major part of convincing clients that social media works is by measuring success
  • A major part of convincing clients that social media works is by measuring success
  • A major part of convincing clients that social media works is by measuring success
  • Questions to ask
  • Questions to ask

Developing a Social Media Strategy in 7 Steps Developing a Social Media Strategy in 7 Steps Presentation Transcript

  • Why Before How:
    The Keys to Developing a Social Media Strategy in 7 Steps
    Social Media AZ
    August 20, 2009
  • This is the Tip of the Iceberg
    #SMAZ
    Socialmediaaz.org
    Social Media AZ on LinkedIn
    www.convinceandconvert.com
    @jaybaer
  • Old Marketing is Archery. New Marketing is Ping Pong.
    Use Targeting and Interruption to Convince
    Use Human Engagement and Dialog to Drive Preference and Loyalty
  • A Successful Social media Program:
    Uses Humanization and Approachability to Influence How the Company Is Perceived by Customers and Prospects
  • Social media Isn’t a Conversation. It’s Where the Conversation Takes Place
  • Worry about the tools last, not first
    www.theconversationprism.com
  • Tools Change. Always..
    Share of Search, 1999
  • Step 1: What’s Your Pitch?
  • The Elevator is Dead
  • What Does Your Company Do?
    In 120 Characters
  • Step 2: What’s the Point?
  • What type of program is this? Awareness?
    Sales? Loyalty?
  • Pick One
  • Step 3: Current Relationship
  • What Does The Audience Know About You?
  • Pick Up to Two, Adjacent
  • Step 4: How Does the Audience Use Social Media?
  • The World According to Social Media
    China
    India
    United States
  • We’re Not All Spielberg
  • 1961 Entries
    300 Entries
  • Map Demographics To Social Media Usage
    http://www.forrester.com/Groundswell/profile_tool.html
  • Determine Who You’re Going to Reach.
    Select 1 to 3.
  • Step 5: What’s Your One Thing?
    • Your carefully crafted
    • brochure copy
    • filled with
    • bullet points
    • about
    • product
    • features and
    • benefits
    • Does NOT Make This Happen…
  • Social media Hinges on Passion
    Find Your One Thing And Build Around It
  • It’s Not About Ketchup.
    It’s About Where Ketchup Comes From.
  • It’s Not About Scissors.
    It’s About How You Use Them.
  • Brand Anthropology
    • Don’t Think – Listen and Observe
    • Ask Your Customers
    • Ask Your Agency
  • Step 6: How Will You Be Human?
  • It’s About People, Not Logos
  • Sometimes It’s Better If the Employees Are the Star
  • Is it About Shoes, Or About People?
  • Step 7: Identify Success
  • Know What Success Looks Like Before You Start
  • If Point = Awareness
    Web Traffic
    Web Traffic Referrals
    Search Volume Trends
    Followers, Fans, Friends
    Social Mentions
    Share of Voice
  • If Point = Sales
    Web Traffic
    Time Spent on Site
    Bounce Rate
    Repeat Visits
    Content Acceptance Rate
    Followers, Fans, Friends
    Social Mentions
    Share of Voice
    Social Connectivity Within Sales Funnel
  • If Point = Loyalty
    Time Spent on Site
    Repeat Visits
    Content Acceptance Rate
    Followers, Fans, Friends
    Repeat Social Mentions
    Share of Voice
    Recommendations and Reviews
    Social Connectivity Among Purchasers
    Customer Service Metrics
    Net Promoter Score
  • Ultimately, Are you Making Or Saving More Money Than You Did Before You Got Involved?
  • Now You Can focus on the Tools
    Go Ahead, It’s Okay
  • www.theconversationprism.com
  • Create social media outposts to interact with customers, prospects, & prospective employees
  • Are You Ready to Turn the Key?
  • JASON BAER
    Convince and Convert
    Blog: www.convinceandconvert.com
    Twitter: @jaybaer