Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
The Role of Experience Design in Digital TransformationDesignit
“Design is not about beautification, nor is it about solutions or utility. In todays business landscape, design is about meaning and significance. In our quest to capitalize on technologies, design is our tool for simplifying and humanizing technology”
In his presentation, our Strategy Consultant Tzachi Toledo shared his thoughts on the changing role of design and the importance of experience design as a competitive edge in digital transformation.
The talk took place in Visa's annual event for the Polish Visa members Banks on December in Warsaw.
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of Shopper Journey Analysis PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
The Role of Experience Design in Digital TransformationDesignit
“Design is not about beautification, nor is it about solutions or utility. In todays business landscape, design is about meaning and significance. In our quest to capitalize on technologies, design is our tool for simplifying and humanizing technology”
In his presentation, our Strategy Consultant Tzachi Toledo shared his thoughts on the changing role of design and the importance of experience design as a competitive edge in digital transformation.
The talk took place in Visa's annual event for the Polish Visa members Banks on December in Warsaw.
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of Shopper Journey Analysis PowerPoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
The world is facing difficult times. I hope to inspire you all about the impact the crisis may have on customer experience. In this presentation, I share some ideas about the future of customer experience. How will customer experience evolve during and after this corona crisis.
In the deck I work with three strategic pillars to focus your customer experience efforts on: digital convenience, empathy and responsibility.
Customer Acquisition Strategy Complete PowerPoint Deck With Slides SlideTeam
Not sure from where to start your next customer acquisition strategy PowerPoint presentation? Not to worry! Just take a look at our readymade PowerPoint show on customer acquisition plan. Here we have conceptualized this complete presentation deck to help you out in illustrating a thriving customer acquisition model to support employees in gaining new customers. Furthermore, you can also use this PPT sample file to motivate your employees for establishing enduring customer relations. Apart from this, with our PPT slide show you can also emphasize various other concepts like lead generation, internet marketing, customer loyalty, marketing strategy and many more. Most exciting feature is that to touch all major aspects of customer acquisition process our PPT model comprises of exclusive slide templates like demand creation strategy, sales force automation, lead conversion, marketing campaigns etc. are just few to mention here. Best part is that you just have to simply click and download to kick start your next project. Our Customer Acquisition Strategy Complete Powerpoint Deck With Slides can adapt to any form. They are adept in every genre.
Customer Acquisition Business Process PowerPoint Presentation SlidesSlideTeam
Want to make customer acquisition PowerPoint deck and not clear where you should begin from? Well we are here to help you. Our team is showcasing 61 slides ready-made Customer Acquisition Business Process Powerpoint Presentation Slides. So, you can same time and thoroughly showcase customer acquisition process. Well you can use this PowerPoint example file to lay attention on various topics like customer acquisition framework, customer acquisition management, target prospects, target group segment, customer acquisition strategy, customer acquisition channels, acquisition plan, customer acquisition process, demand creation strategy, sales force automation, lead generation strategy, lead conversion, lead scoring, marketing campaigns, marketing roadmap, marketing growth strategy, WOM, client referrals, and many more. Besides this with help of our customer acquisition PowerPoint show you can underline the efforts as well as tips required to turn a prospective customer into a loyal customer. Apart from this, this visual communication has slides like customer loyalty lifecycle, marketing with social media, Ansoff matrix, email and marketing automation etc. There is more that you can accomplish with this pictorial PPT show deck. Click on download and get our Customer Acquisition Business Process Presentation Slides. Eradicate any friction that exists with our Customer Acquisition Business Process Powerpoint Presentation Slides. It helps apply the grease.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Francesco D'Orazio
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Consumer generated inputs are playing a more and more prominent role into research, innovation and planning.
However, it is still not very clear what are the most suitable approaches, frameworks and methodologies available for for doing this.
This presentation, recently discussed at a number of conferences in the UK, Spain and Italy, looks in particular at crowd-sourcing and co-creation: when to use them, what are the advantages, the drawbacks and the workarounds, what are the deliverables and how could these grassroots practices fit into the existing marketing processes.
Using crowd-sourcing and co-creation as complementary frameworks is key to harness the wisdom of the crowds both at an individual and group-thinking level, bringing together bottom up and top down approaches, online and offline, to make sure the richness provided by mass collaboration is effectively shaped and leveraged by informed strategic thinking and expert insight.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
The world is facing difficult times. I hope to inspire you all about the impact the crisis may have on customer experience. In this presentation, I share some ideas about the future of customer experience. How will customer experience evolve during and after this corona crisis.
In the deck I work with three strategic pillars to focus your customer experience efforts on: digital convenience, empathy and responsibility.
Customer Acquisition Strategy Complete PowerPoint Deck With Slides SlideTeam
Not sure from where to start your next customer acquisition strategy PowerPoint presentation? Not to worry! Just take a look at our readymade PowerPoint show on customer acquisition plan. Here we have conceptualized this complete presentation deck to help you out in illustrating a thriving customer acquisition model to support employees in gaining new customers. Furthermore, you can also use this PPT sample file to motivate your employees for establishing enduring customer relations. Apart from this, with our PPT slide show you can also emphasize various other concepts like lead generation, internet marketing, customer loyalty, marketing strategy and many more. Most exciting feature is that to touch all major aspects of customer acquisition process our PPT model comprises of exclusive slide templates like demand creation strategy, sales force automation, lead conversion, marketing campaigns etc. are just few to mention here. Best part is that you just have to simply click and download to kick start your next project. Our Customer Acquisition Strategy Complete Powerpoint Deck With Slides can adapt to any form. They are adept in every genre.
Customer Acquisition Business Process PowerPoint Presentation SlidesSlideTeam
Want to make customer acquisition PowerPoint deck and not clear where you should begin from? Well we are here to help you. Our team is showcasing 61 slides ready-made Customer Acquisition Business Process Powerpoint Presentation Slides. So, you can same time and thoroughly showcase customer acquisition process. Well you can use this PowerPoint example file to lay attention on various topics like customer acquisition framework, customer acquisition management, target prospects, target group segment, customer acquisition strategy, customer acquisition channels, acquisition plan, customer acquisition process, demand creation strategy, sales force automation, lead generation strategy, lead conversion, lead scoring, marketing campaigns, marketing roadmap, marketing growth strategy, WOM, client referrals, and many more. Besides this with help of our customer acquisition PowerPoint show you can underline the efforts as well as tips required to turn a prospective customer into a loyal customer. Apart from this, this visual communication has slides like customer loyalty lifecycle, marketing with social media, Ansoff matrix, email and marketing automation etc. There is more that you can accomplish with this pictorial PPT show deck. Click on download and get our Customer Acquisition Business Process Presentation Slides. Eradicate any friction that exists with our Customer Acquisition Business Process Powerpoint Presentation Slides. It helps apply the grease.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Francesco D'Orazio
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Consumer generated inputs are playing a more and more prominent role into research, innovation and planning.
However, it is still not very clear what are the most suitable approaches, frameworks and methodologies available for for doing this.
This presentation, recently discussed at a number of conferences in the UK, Spain and Italy, looks in particular at crowd-sourcing and co-creation: when to use them, what are the advantages, the drawbacks and the workarounds, what are the deliverables and how could these grassroots practices fit into the existing marketing processes.
Using crowd-sourcing and co-creation as complementary frameworks is key to harness the wisdom of the crowds both at an individual and group-thinking level, bringing together bottom up and top down approaches, online and offline, to make sure the richness provided by mass collaboration is effectively shaped and leveraged by informed strategic thinking and expert insight.
A talk I gave at the February 2009 Startup2Startup dinner. Some of these slides were created as part of another talk I did with Erika Hall of Mule Design, and are used with her permission.
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Dealmaker Media
Presentation by Jeff Veen, Small Batch & Erika Hall, Mule Design on how designers & developers can work better together, critical components & process of good design.
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
52 Incredible Blogging Statistics to Inspire You to BlogJulia McCoy
Struggling with inspiration and a vision when it comes to your blogging commitment?
Wondering if it even makes sense to blog for your business?
Here's a couple facts about blogging:
It's important not to give up, &
The game has changed.
Giving up too early can be the worst decision of your life (since results come 8+ months many times down the road), but it's important to know that the bar has been raised and the game changed.
To inspire you to keep at it, here's a recap of a few of our blogging statistics from an upcoming post on the Write Blog, 52 Incredible Blogging Statistics to Inspire You to Blog!
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
Site analytics. The quantified self. Big data. Human activity is creating more and more measurable data. But is more data really helping designers make better decisions? Human problems often require illogical approaches. In order to meet real human needs, we need to approach the data we collect with empathy and find the story in the facts.
In the year of the customers, executives didn’t decide how customer-centric their companies should be – the customers did. Digital communication channels explode and mobile devices got smarter, customer expectations changed drastically. Customers expected consistent, proactive, personalized service across a growing number of channels, resulting in a positive, pain-free customer experience.
The customers didn't have the time or patience to wait on hold or fumble through clunky IVR systems. Those were obstacles of the past.
These are the top trends I noticed in the customer service domain in 2014.
New Zealand based marketing consultant Fleur Revell shares her definitive guide to managing customer complaints in a digital age.
This report will teach you how social media has evolved the complaint management process over recent years and how service managers can ensure how customer grievances do not escalate from social media into general news media.
The complaints management guide was written based on Fleur's extensive experience advising blue chip companies on a range of customer service and crisis management issues.
Fleur's Auckland PR consulting agency Impact PR conducted market research in her home market to better understand what consumers really want when they make a complaint to a business.
The research revealed that the majority of customers are not seeking any more than an explanation of what went wrong and/or simple delivery of their original requirements. Despite what many managers may think, only a small percentage of customers say they regularly seek compensation over and above that what they paid for.
Everyday, more customers are connecting with companies using social media. The best way to meet their needs is by utilizing social customer service. This presentation covers how companies are able to better interact and retain customers through the use of social media channels.
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...quintly
Check the blog post: http://quint.ly/1mXXQef
Social customer service is very important for brands all over the globe. Therefore we analyzed our data to check the response rates by Facebook pages.
Tips to stay in direct touch with the customers via Social MediaTentacle Cloud
Social media is used to support customers, address current problems, and solve the customer enquires. The companies must acquire to listen to the valid queries and complaints of the customers.
Exceptional customer service is something that every company should have. This Slideshare discusses how customer service can impact your sales whether positive or negative and how you can win back customers that haven't had a pleasant experience.
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Multi channel customer support Sergey LysakElena Kulbich
Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
Multi channel customer support by Sergey LysakElena Kulbich
Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
http://diamantedesk.com/
From Dissastisfied to Evangelist: How to Measure and Manage Your Clients’ Sat...Nex.to
Why client satisfaction is important. What the biggest obstacles are to measuring it. How can using one question can improve your efforts. Where to use your response data to improve your service delivery.
Social media is changing the game for customer service, the voice of the customer is now more important than ever.
With the increasing demand from customers to communicate via social media channels it is your responsibility to keep ahead and actively support customers in the channels of their choice.
This intelligence pack will give you first hand insight into how Newegg, Whole Foods, Capital One and U-Haul are handling, integrating and measuring social
customer service.
These four brands, plus a further 20 other leading social brands will be sharing expert insight at this year's #CSMCS.
Find what key issues will be discussed and who else will be there. Visit - http://ow.ly/zrD2j
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that.
But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to.
That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities.
More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program?
This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)
Four Photography Tips for Social Media #smsecretsJay Baer
4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat.
These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media.
Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team.
A solid guide for aspiring social media marketers and content marketers, world-wide.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Shotguns trump rifles: Why social media strategy is now a volume playJay Baer
Reliable reach is now a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer. There are 3 reasons why reliable reach is so difficult, and why adding channels and volume to your social media strategy is now a best practice.
I was an early adopter of live Twitter interviews (twitterviews), long before George Stephanopoulos popularized the concept by chatting with Senator John McCain in 140 character bursts.
My first Twitter interview with with social media consultant Joseph Jaffe on October 10, 2008. Since then, I’ve conducted regular Twitter interviews with a series of social media luminaries, on an approximately twice monthly schedule.
The interview series is called Twitter 20 because I ask 20 questions during the sessions – which last approximately 90 minutes. The hash tag is #twt20 and I post transcripts of all interviews here.
I find the format to be very interesting and informative, as it cuts through the clutter and forces both interviewer and interviewee to be clear and concise. Some incredibly interesting insights have been offered as part of the Twitter 20 series.
Learn more about Convince and Convert at http://www.convinceandconvert.com or how you can work with Jay Baer at http://jaybaer.com.
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
You think you know the best practices in social media and content marketing, but the truth may be different. Jay Baer crushes 11 big myths from the world's of social media and content marketing.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
When do you pay the money to promote a Facebook post? Jay Baer and Convince & Convert developed this handy chart that tells you when to pull the trigger on promoted posts on Facebook.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
How Fast is Fast Enough: New research shows how fast companies have to respond in social media
1. 5fccf5
How Fast Is
Fast Enough?
New Research Shows How Fast
Companies Have to Be
in Social Media
2. I worked with Edison Research to design a study on the science of
complaints that powered my new book, Hug Your Haters.
I expected to discover that speed of response would have the greatest
impact on customer advocacy; that being fast would be the currency of
satisfaction when it comes to customer service.
We learned a lot from our research. We learned that when it comes to
customer advocacy, there’s one thing more important than speed. That’s
what I want to share with you in this ebook. Enjoy!
14. When a customer calls in a complaint,
speed of response is the MOST
IMPORTANT FACTOR
in customer satisfaction.
Speed is MORE
IMPORTANT than
15. accuracy,
When a customer calls in a complaint,
accuracy,
speed of response is the MOST
IMPORTANT FACTOR
in customer satisfaction.
Speed is MORE
IMPORTANT than
16. accuracy,
When a customer calls in a complaint,
accuracy,
speed of response is the MOST
IMPORTANT FACTOR
in customer satisfaction.
friendlinessfriendliness
Speed is MORE
IMPORTANT than
17. or truthfulness.
accuracy,
When a customer calls in a complaint,
accuracy,
Speed is MORE
IMPORTANT than
speed of response is the MOST
IMPORTANT FACTOR
in customer satisfaction.
friendlinessfriendliness
or truthfulness.
And that’s
the truth!
19. 70%
60%
50%
40%
30%
20%
10%
Social Media
Responses received within 24 hours
Satisfied with response time
0
Today, 63 percent of social
media complainers are happy
with how quickly businesses
respond in the channel.
Social Media Haters are
Satisfied Today
Percentage of responses received within
24 hours, and haters’ satisfaction with
response time, by channel
20. 70%
60%
50%
40%
30%
20%
10%
Review Sites
Responses received within 24 hours
Satisfied with response time
0
Nearly two-thirds of the people
complaining on a review site are
happy with response times from
businesses, and 48 percent of
the replies received occur within
twenty-four hours.
Haters’ Expectations on
Review Sites Not as High
Percentage of responses received within
24 hours, and haters’ satisfaction with
response time, by channel
21. 70%
60%
50%
40%
30%
20%
10%
Email
Responses received within 24 hours
Satisfied with response time
0
E-mail doesn’t fare as well.
Only 61 percent of haters are
satisfied with response time. This
is perhaps because only 52
percent of e-mail complaints are
addressed within
twenty-four hours.
E-mail Haters are
Less Satisfied than
Phone Haters
Percentage of responses received within
24 hours, and haters’ satisfaction with
response time, by channel
22. 80%
70%
60%
50%
40%
30%
20%
10%
Phone
Responses received within 24 hours
Satisfied with response time
0
Of haters who complain by
phone, 75 percent are satisfied
with response time. Businesses
handle 67 percent of telephone
complaints within twenty-four
hours.
More than Two-Thirds
of Telephone Haters
are Satisfied
Percentage of responses received within
24 hours, and haters’ satisfaction with
response time, by channel
24. Make someone on your
team accountable.1
If it’s not someone’s job,
it’s easy to accidentally
IGNORE customers.
25. 2
ONLY 3% of customers who
mention a brand on Twitter
use its @ handle.
Listen harder. Use software to
find complaints.
26. 3
The vast MAJORITY of your
customer complaints fall into
a few situations that recur
FREQUENTLY.
Role play internally and plan
for scenarios and common
complaints and questions.
27. Get the Book.
HUGYOURHATERS.COM
The #1 BOOK on CUSTOMER
SERVICE disruption that shows you how
to HANDLE onstage and offstage haters
and turn them into fans!
28. Get the Book.
HUGYOURHATERS.COM
It’s one
click away!
The #1 BOOK on CUSTOMER
SERVICE disruption that shows you how
to HANDLE onstage and offstage haters
and turn them into fans!