This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.