How to Create a Social Media Strategy

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Losing sight of the social media prize? It might be time to take another look at your social media strategy. Any good business person knows that trying to do anything without a plan and clear goals is a mistake and this presentation takes you from step one to done. Create your social media strategy today and start reaping the rewards tomorrow.

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How to Create a Social Media Strategy

  1. 1. HOW TO CREATE A SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS ‘The beginning is the most important part of the work’- Plato
  2. 2. Marketing obsessed husband & father of 2 I’ll Be Your Speaker
  3. 3. The worst thing you can do is nothing. Don’t Get Overwhelmed
  4. 4. • Social Media, Fundamentally Speaking • The 10 Steps to Create Your Strategy What We’re Going to Cover
  5. 5. Study competitors, prepare for games, play the game, track results, and do it all again with what you’ve learned. A Never-ending Season Veterans 1925 – 45 65 - 85 Boomer 1946 – 60 50 - 64 Gen X 1961 – 81 29 - 49 Gen Y 1982 – 02 8 - 28
  6. 6. A Disruptive Force There has been a fundamental shift in how we communicate with our customers. The tools may change, but the social technology is here for good.
  7. 7. A Captive Audience Awaits Your fans/follower s are actually expecting to hear from you.
  8. 8. Because you can’t win ‘em all. First Step: Identify Your Target Market
  9. 9. Customer Focused Communication  Hang where ‘they’ hang  Don’t try to be all things to all people Veterans 1925 – 45 65 - 85 Boomer 1946 – 60 50 - 64 Gen X 1961 – 81 29 - 49 Gen Y 1982 – 02 8 - 28
  10. 10. Consider quality over quantity. Second Step: Create Profiles
  11. 11. The Top 6 Good thing I did this slide last night.   Facebook  YouTube  Twitter  LinkedIn  Pinterest  Google +
  12. 12. Profile tips  Make sure profiles are 100% complete  Use keywords  Use any branding area possible
  13. 13. You’ll know what to say if you know how to say it. Third Step: Find Your Organizational Voice
  14. 14. Good to Hear Your Voice  Identify who ‘you’ are & your message  Create/find content that expresses your brand  Post in words, images, videos podcasts, infographics, etc.
  15. 15. Easier said than done, I know. Fourth Step: Build Fans & Followers
  16. 16. 2 Ways to Do It  Create amazing content that gets picked up and generates fans/followers  Add social links to everything you do  Advertise on social platforms and market your page to prospective fans/followers  Use contests & giveaways as bait Earn Them Buy Them
  17. 17. You’re the hostess with the mostest. Fifth Step: Keep Things Lively
  18. 18. Who Wants to be Sold All the Time? Everybody likes hanging with the funny guy that doesn’t just talk about himself. Be that guy.  Sometimes it will just be nonsense  Giveaways (but make them do something that benefits you to be eligible)  Ask questions/polls  Reply to comments/messages quickly
  19. 19. Nobody ‘likes’ a quitter. Sixth Step: Stick to It
  20. 20. Rivers of Information Get it flowing  Create a content calendar  Find it or create it  Be the expert
  21. 21. Can’t know where you’re going if you don’t know where you’ve been. Seventh Step: Track Your Results
  22. 22. Shampoo, Rinse, Repeat  Monitor your engagement  If nobody’s digging it, change it up  Pay careful attention to what works and do more of that
  23. 23. They’re talking about you whether you like it or not. Eighth Step: Monitor Your Reputation
  24. 24. Emotion Causing Commotion  Google your name/business name constantly  Try Google Alerts  Claim all review profiles  www.getlisted.org  Respond to all feedback professionally  Actively solicit positive reviews
  25. 25. Reach out to fans/followers while they’re out. Ninth Step: Take Social Mobile
  26. 26. iPhones & Androids & Tablets, Oh My! Mobile internet usage is projected to overtake desktop internet usage by 2014  54% of Facebook is accessed from a mobile device  Encourage ‘check-ins’  Catch customers while they’re out
  27. 27. You do have a business to run, don’t you? Tenth Step: Don’t Let It Take Over
  28. 28. Manage Your Time  Use a dashboard  HootSuite www.hootsuite.com  SproutSocial www.sproutsocial.com  Post 3-4 times a day on Facebook, others are more tolerable
  29. 29. We Hope You Enjoyed This We’re just getting started people.  @sambenner  805.667.8224  sam@wsiglobalmarketing.com
  30. 30. I hope you found this helpful. Time to get started.

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