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FMS2010 Go Global Masterclass - Social Media

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Go Global
Go Global

Franchise Relationship Institutes Field Manager Summit 2010, Social Media Masterclass

Business
1 of 61
Social Media Master Class
Who are we?Status update
Who are you?
What we planned to do... ,[object Object]
Good, not evil
Trends and tools that can be used to boost the brand and a franchisee’s business
Using social learning tools for professional development
Do’s and don’ts of using social media with franchisees and their staff,[object Object]
“ the true aim of education is not knowledge but action ...get ready to get some action
Scared?
we interrupt this program... for a quick little demo on how social media rocks
Social learning?
lets carve up a few myths
My franchisees arn’t really into it...
Its a fad
I don’t have an IT degree
the new R&D...
Its too hard
costs too much
And the mcdaddy...there is nothing in it for me!
So why bother...
Lets have a looksie...
social networking sites People and organisations connect, interact with friends and colleagues Online profiles, share photos, videos, links, audio... Send private message and instant messages Follow brands, celebrities, own fans
Break Time
blogs Shared on line journal Anyone can be a publisher! 346 million people globally who read blogs
Forums...
Personal on demand broadcasts Audio or visual file download to your computer podcasts
really simple syndication [rss] Content publishers can make blog entries, headline news, events, podcats and other content available to subscribers
wikis A website that allows visitors to easily edit add remove content – great collaboration tools Wikipedia written by volunteers all around the world
micro blogs 110 million users on Twitter 140 characters per tweet Other people can follow you and you can follow them Fast paced real time Why bother?
virtual reality Internet based 3D virtual worlds People interact through characters called avatars Residents explore meet others socialize learn participate, create... Second life
Social news and bookmarking Social bookmarking sites allow ussers to save share organise comment on and search webpage bookmarks Community votes to submissions so they either rise to top or drop to bottom
Video and photo sharing Youtubebliptv daily motion google video vimeobrightcove
Do you have a social media policy?
Our social media purpose is Be respectful and authentic Protect confidential information Consider your audience and exercise good judgement Respect copyright Bring value Can they do this during their work day?
Personal Vs Professional
Getting started
Listen Experiment Make a plan Be transparent and honest Contribute in a meaningful way See criticism as an opportunity Be proactive
Let’s review the important stuff...
rules for playing
Off line rules apply online...Playing nice is playing nice wherever its done
Cause remember...What happens at a FRI event stays on...facebook...twitter...google...flickrphoto greg
...Its having a conversation
we all want to be co-creators...
...are you really listening?
set the boundaries
“ If you cant imagine anyone connecting to what you are about to write, don’t write it
“ Communities already exists. Instead think about how you can help that community do what it wants to do.Mark Zuckerberg
Remember this old biddy?
Lets bring it all together...
Or
Hello My name is R.O.I
Culture eats strategy for breakfast

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