During the DUC International Masterclass the presentation was held to share experience in trends, common mistakes and goals of social media marketing

1. Social Media Master Class
15.-16.October Dubai, Crown Plaza
Dieter Hovorka dieter@dreamtek.tv
Solution Consulting +971 56 101 2480

2. AGENDA
Introduction in Digital Marketing
• Who is Dreamtek, What we do, How do we do it
• Digital Media in Marketing
• 9 areas where to get engaged
• From the idea to the customer experience
Social Media Marketing in action
• Bridging the communication gap
• Breaking boundaries of social media islands
• Turning presence into return of investment
• Create your brand nation
Best practice from content creation to media marketing
• A/B marketing for success
• Personalize content for Email, Mobile Apps & Social Networks
• Case study 1
• Case study 2

3. QUIZTIME
WHO IS FELIX ???

4. Congratulations, Felix, for successfully completing
your jump from the edge of space!
8 million Live Watching
1.6 million Twitters
100.000 Likes in the 1st hour

5. Did Social Media Fail ?
1.5 mach the RedBull Base Jumper 195mph the Breitling Jetman
8 million Live Watching 24.439 viewers
1.926 tweets/ 247.021 followers 19 tweets/ 741 follower
205.654 Likes 13.412Likes

7. DREAMTEK GROUP OF COMPANIES
Creative Communications
& Solutions
@ Enterprise Level
The Software Experts The Digital Agency The Video Experts

8. CONNECTING PARTNERS FOR VALUES
Creative
Communication
Consulting
Services

9. Complete Online / Digital Marketing
A/B Testing Smart device Web Contact
Segmentation ALead Vendor D
Vendor Conversion Engagement
Personalization Brand
Vendor C WxMVendor B
E-Mail
Analytics Social Forum Community

10. What we do - The Virtual Academy
eLearning with state of
the art platform Adobe
Connect Pro which
enables the student to
have a high performing
and engaging
experience with a new
developed HD Video
Pod.

11. What we do - Experience new Live Events
Broadcasting Live-
Events as Vodafone
‘Event Partner’ –
deliver high quality
customer content,
interactive services and
rich media content.
Vodafone’s objective is
to add value to their
service offering.

12. What we do - Managed Service Partner
Dreamtek is a full
enabled managed
service partner,
responsible for
supporting and staffing
their Studio,
Auditorium, Client
Meeting Rooms and
Video Bridging
infrastructure.

13. Our Vision
Empower marketers to deliver and optimize successful customer-
centric marketing across multiple channels with an Enterprise
Marketing Solution (EMS) approach and convey a more effective
site visitor experience with a fully integrated Customer
Experience Management (CxM) solution.

14. How do we do it
1. We follow Trends
2. We avoid Common Mistakes
3. How to do it Right

15. 1 Don’t Swim Against Trends
Social Media Marketing Trends

16. Digital Media in Marketing
Engaging content is a
must for all
organizations which
have the need to catch
the attention of their
clients and stay in
dialogue with their
audience. Digital Media
allows us to appear in a
compelling spotlight

17. Audience will be in control.

18. Social media monitoring
gets even more important.

19. Engaging
customers
will be a
challenge.

20. Community management
is important to engage people.

21. Social media and personal
communications will be mobile.

22. One social network
to rule them all.

23. Integrating websites with
social technology.

24. Social Commerce
Friend’s recommen-
dations are the most
powerful sales
triggers. Businesses
will use that by
integrating shopping
to social networks and
using social connect
in their e-commerce
sites.

25. Location! Location! Location!

26. Measuring results! (ROI)
The guys upstairs
want to know how
much of that
investment are they
going to get back.
Models of measuring
social media
marketing
effectiveness will
emerge.

27. Brand is customer experience.
Brand is customer
experience, service,
product, people,
stories, community.

28. Campaigns spanning
from offline to social.

29. The home page will be a social network.

30. The Oil of Today - Data
Knowing your audience
is a must to make
personalized content.
Keeping the dialogue to
between your citizen
and your organization is
a must so success. Still
80% of all web-sites did
not have personalized
content in 2011.

32. 2 Avoid Common Mistakes

33. Creating profiles
Creating profiles
everywhere on social
media sites does not
resolve your problem of
participating in social
networks. Identify your
audience and be
present in your relevant
channels.

34. Profile Information
Leaving the profile
information incomplete
or let others create
your profile information
wrong is risky and harm
your business.

35. Zero Monitoring
Leaving your social
presence unattended.
85% of all social media
posted questions stay
unattended which
reflects back to your
organization. Only 1 out
of 6 companies made
2011 a proper job of
getting engaged over
social networks.

36. Fake Comments
Posting fake comments
disguised as customers
is harming your
business, why because
quickly other users will
identify you as insider
and this is harming
more than having the
reality on your
fingertip.

37. Abhorring criticism
How do I handle
negative comments ?
Well turn them into
positive, make your
citizen / client happy
with putting the proper
argument in place, be
polite and make
objection handling. Get
your PR involved.

38. Being Unreachable
Avoid missing out
closing the
communication loop
with your audience,
don’t leave them
unattended and give
them other
communication options
to reach you.

39. Spamming your connection
Be sure you know
where your connection
comes from and filter
the information you
want to share with your
audience. Remember
personalized
communication is king.
Spamming can harm
your organization and
reputation for a long
time.

41. 3 How to do it right
Connect your Social Strategy to your business
and other marketing initiatives

42. A/B TESTING AND MULTIVARIATE TESTING
Stop marketing in the
dark. Utilise A/B testing
to obtain real time
answers cheaply and
quickly, by gauging the
responses of your
actual website visitors -
the only unbiased
judge.

43. EFFICIENT WAYS OF E-MAIL MARKETING
“It takes some time for
me to prepare content
for my monthly
newsletter. We have
over 5,000 subscribers.
But how many of them
actually read it? And
how many actually
opened the link to our
promotion?”

44. “I search things on
Google. I usually open
the first 5 result links.
Then I close the ones
that I don’t find
relevant to me in first
10 seconds.” Does this
sound familiar to you?
PERSONALIZATION & SEGEMENTATION

45. “14,123 new visitors
came to my website
last month. I now want
to know which of them
are important to my
business. I need help to
filter those important
visits and maximise
conversion rates.
LEAD AND ENGAGEMENT SCORING

46. ENPOWER CONTACT MANAGEMENT
“I have thousands of
contacts in my CRM,
Mohammad Ali is one
of them. I’d like to
track his activities on
my sites. To know
which pages he visited,
the search terms he
used or the files he
downloaded. All so I
can better understand
his needs.”

47. WEB ANALYTICS AND THEIR TRUTH
"What are the
keywords that bring
new customers to my
website? What do
people do search on
my website?“
Analyzing site traffic
was yesterday, today
we want to
understand our
audience.

48. CAMPAIGN AND CONVERSION MANAGEMENT
“Each month I receive a
list of visits and clicks
on my website. They
always say: ‘Congrats
for great numbers!’
But, who cares about
clicks? I care only about
the sales it brought!
Can you rate your
campaigns values in
numbers?”

49. Does my social
marketing bring my
business real benefit?
How does the social-
web really drive sales,
brand loyalty, reduce
service costs or
accelerates customer
satisfaction?
SOCIAL MARKETING AND THEIR VALUE

50. BRAND MANAGEMENT @ THE GLANCE
Apple, Google, RedBull,
Coca Cola are all
companies that have
built their brand based
on real customer
experience. Does your
customer recognize
your brand messaging;
is he loyal to your
brand?

52. 15 Social Trends
7 Common Mistakes
9 Ways to do it right

53. SUMMARY
Know- how
• Local market presence
• International partners
• Lifecycle of media
• Digital Content Experts
Platform Solutions
• Complete Marketing Solution
• Social importance growing
• Quick implementation
• Best practice
• Large reference base
Dieter Hovorka, dieter@dreamtek.tv, +971 56 101 2480