A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.
Visit www.ReferralCandy.com to learn how your existing customers can help you do the same!
6 Tips to Acquire Customers with Your About PageReferralCandy
We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize how terribly under-optimized our own About page is! (We’re working on fixing that now =/)
In the meantime, here’s how you can use your About page to acquire more customers.
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
6 Tips to Acquire Customers with Your About PageReferralCandy
We’ve been changing things up around here at ReferralCandy – updating our site, improving our SEO, things like that. While reading up on what to do, we stumbled upon Jennifer Havice’s post “How To Use Your ‘About Us’ Page To Acquire Customers”. You can’t imagine how scandalised we were to realize how terribly under-optimized our own About page is! (We’re working on fixing that now =/)
In the meantime, here’s how you can use your About page to acquire more customers.
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
Integrating Social Media Into Your Marketing MixMichael Brenner
What is social media? What is its impact to business and how can we integrate social media into the marketing mix?
These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
As retailers and entrepreneurs, it's all-too-easy to reduce sharing to a simplistic, mechanical function that customers "will simply do". And we would be completely wrong.
It turns out that there are several distinct reasons why people share. The New York Times' Customer Insight Group did a study (http://nytmarketing.whsites.net/mediakit/pos/) and identified the 5 following motives:
1. To bring valuable and entertaining content to others
2. To define ourselves to others
3. To grow and nourish our relationships
4. Self-fulfillment
5. To get the word out about causes and brands
Here's a SlideShare we put together to help you think more deeply about these motivations.
Think of these 5 motivations as starting points for evaluating your customers' desires. Your product and your content has to resonate well with at least one of these motivations before your customers will share!
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker
You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like?
As you’ll see in this SlideShare, examples of a media-first approach done very well are all around us, it only takes a simple shift in thinking to see them.
Can this "media not marketing" approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?
Let's find out ...
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
Integrating Social Media Into Your Marketing MixMichael Brenner
What is social media? What is its impact to business and how can we integrate social media into the marketing mix?
These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
As retailers and entrepreneurs, it's all-too-easy to reduce sharing to a simplistic, mechanical function that customers "will simply do". And we would be completely wrong.
It turns out that there are several distinct reasons why people share. The New York Times' Customer Insight Group did a study (http://nytmarketing.whsites.net/mediakit/pos/) and identified the 5 following motives:
1. To bring valuable and entertaining content to others
2. To define ourselves to others
3. To grow and nourish our relationships
4. Self-fulfillment
5. To get the word out about causes and brands
Here's a SlideShare we put together to help you think more deeply about these motivations.
Think of these 5 motivations as starting points for evaluating your customers' desires. Your product and your content has to resonate well with at least one of these motivations before your customers will share!
12 Ecommerce Legends And Their Unusual Career PathsReferralCandy
When we were putting together “10 Successful Ecommerce Founders, 21 Great Interviews, A Whole Lotta Wisdom”, we found ourselves trawling through many, many interviews.
As we searched for gems of insight, we found ourselves being repeatedly amused by the stories of founders BEFORE they built their now-famous companies. We thought we’d put that information together for you, for your interest and enjoyment. :)
How To Write Good (Nice + Tidy For The Interwebs!)ReferralCandy
Life is too short for tiresome copy.
I originally put together this guide for internal use, to explain my copy-editing thought processes to the rest of the ReferralCandy team.
The others insisted that it ought to be made public, so here we go. Please let me know if you find it useful- it'll be the best Christmas present ever.
Love,
@visakanv
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
The Complete Guide to Twitter Marketing SuccessMoreFollow
If you have been struggling to figure out just how Twitter can fit into your marketing arsenal or just want to increase your brand awareness, this guide is for you.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
In this Ebook, you’ll learn:
*How to build a network for your business
*How to create a social media marketing campaign
*How to attract new customers with social media
*Tips for social media marketing
*How to avoid costly social media mistakes
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Similar to 9 Most Powerful Blog Promotion Tactics (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. before�everything�else,
your�blog’s�gotta rock
be�helpful
Most bloggers and content marketers
need to make their content helpful to
their community and not just type
something to put it up there.
Ask the question, “Is this helpful?”
If the answer is no, start over.
chris brogan
CEO & President, human business works
3. be�unique
Figure out what’s your value
proposition. Help people understand
why they should pay attention to
you and buy your products.
peter sandeen
Online Conversion Specialist,
petersandeen.com
I’d have my guests tell a story. A real story of
a failure, the lessons they learnt. A real story
of their “aha” moment, and lessons they
learnt from that “aha” moment. And we just
connect with stories. They're very powerful.
john lee dumas
founder, entrepreneuronfire
tell�stories
YOUR�BLOG’S�GOTTA�ROCK
4. quote�experts
What I like to do is write an
original article and gather expert
opinions to supplement some of
my arguments.
gregory ciotti
customer champion, help scout
respond�quickly
to�trends
It’s easier to get bloggers and journalists
to write or share information containing
an interesting new angle on something
that was already at the top of their mind.
larry kim
founder & Cto, wordstream
searchmarketing
mobile
social
YOUR�BLOG’S�GOTTA�ROCK
6. a�picture�paints�a�thousand�words,
we’re�all visual�creatures
create
original�images
Far too many blogs use
stock photography because
they won't take 20 minutes
to create an original picture
that stands on its own, and
isn't just a title image.
david leonhardt
chief seo consultant and writer,
seo-writer.com
stock photo
make�images�more�effective
with�text�overlay
On Pinterest and on other social
networks images are often seen in
isolation and the viewer has to make an
extra effort to read the text of the pin
description to understand it. A simple
text overlay is an easy way to clarify the
meaning of the image and can increase
click throughs.
cynthia sanchez
founder, oh so pinteresting
this image is
all about
text overlay
7. invest�in�your
content’s�design
Remember that most of the people
that you reach out to are very busy.
That means they won't read every single
word of your content. So the better your
content looks the better response you'll get.
brian dean
founder, backlinko
24pt
12pt
21 SEO TIPS
Techniques You Can Use to
Get More search Traffic
36pt
use�images�to
attract�traffic
Images not only make your articles
more pleasant to read, but they can
also help drive a lot of traffic from
sites like Pinterest and Facebook.
mitt ray
founder, social marketing writing
WE’RE�ALL�VISUAL�CREATURES
8. create�visual�content
I think all bloggers can promote their
content more effectively by creating
engaging visuals that encourage
interaction via sharing, liking, or
clicking through to see the content.
That could be in the form of awesome
photographs or creatively designed
graphics included in a post that allow
for easy visual sharing. We’ve found
that people can easily consume and
will consistently respond to content
that has strong visual anchors.
lindsay ostrom
founder, pinch of yum & food blogger pro
Start and Grow
Your Food Blog
WE’RE�ALL�VISUAL�CREATURES
9. relationship�matters
The most effective thing is taking
the time to build real relationships and
not trying to ‘network’ your way to
acquire as many links as possible. Real
relationships tend to scale better and
you get better results in the long term.
eric siu
ceo, single grain
build�real�relationships�with�people�first
Your post promotion efforts will be a lot
more effective if you build relationships
first before asking anyone to share your
posts. Saying "Hey, I love your blog - look
at this great post I just wrote!"
doesn't usually work well.
ana hoffman
founder, traffic generation cafe
10. build�a�loyal�audience
I’m talking about a dependable base of
people who genuinely feel like they have
some attachment to you or relationship
with you, or who just really like your
stuff. Encourage that group, feed them,
nurture them. Make them special.
mark traphagen
senior director of online marketing,
stone temple consulting
can’t wait for your
next blog post!
RELATIONSHIP�MATTERS
11. share�other’s�content
The Internet is a relationship
economy. You have to give to get.
This is definitely a long game,
but the payoff is tremendous.
carol lynn rivera
founder, web search social
Your followers will appreciate the extra help and the
content creators will be pleased to get extra attention,
so it’s a win all around, and then everybody’s more
likely to check out your next piece of content.
sophie lizard
founder, be a freelance blogger
8 tips to help youwork faster
think better
with these
lifehacks
how to get ahealthier body
in 7 days!
RELATIONSHIP�MATTERS
12. New blog posts should be shared with the
intent of actually sharing and starting
discussions, rather than the expectation
that just because you posted a link that
means I have to click on it. Google+ is a
great place to see this in action.
mike allton
founder, the social media hat
use�social�media�to
network�and�engage�-
not�spam
Mention relevant people and
ask them to get involved
in the conversation. Make sure
to hang around to interact
with those who do respond.
tom ewer
founder, leaving work behind
be�human�on
social�media
hello
@greenman!
RELATIONSHIP�MATTERS
13. your�target�audienceknow
really, really�understand�your�audience
Revisit your customer
profile and see if the
assumptions you made
when you first created it
still apply. Keep track of
how these things change so
you can invest your time
and resources into only
promotional tactics that will
work for them.
megan dougherty
education lead,
firepole marketing
Understand your target
audience’s most difficult
problem and provide
critical information to
solve their problem. This
will help them and
solidifies your position
as someone who
provides incredible value.
carol amato
online entrepreneur,
carolamato.com
The process is simple.
You create personas
to describe a group /
sub-group of your
target audience
so you would have an
idea of their
interests and needs
in your industry.
venchito tampon
founder,
digital philippines
wants to amplify
word-of-mouth
but not sure
where to begin
considering to
get a referral
program for
her online store
needs help
with website
design
needs help
with content
marketing
wants to
understand
email marketing
better
14. Begin by surveying your audience. Ask
them what is important to them. What
do they need help with?
What keeps them up at night?
melonie doDARo
founder & Ceo, top dog social media
Successfully promoting content is
a lot easier when you're promoting
awesome - and targeted - content.
rae hoffman
ceo, pushfire
Match�your�content�to
the�needs�of�your�targeted�audience
Match�your�content�to
the�needs�of�your�targeted�audience
relevant
content
relevant
audience
KNOW�YOUR�TARGET�AUDIENCE
15. by�emailget�personal
email�people�that
you�mentioned
This sometimes works better than
just tweeting it at them because it’s
more personal and others can’t see
that you’ve emailed them. The more
people on your email list who you can
notify when you create a new post,
the more traction that post will get.
dan norris
co-founder, wp curve
hello
howdy
collect�leads
The most effective way to convert
traffic into subscribers is through
the use of a Lead Magnet.
The Lead Magnet is an irresistible
bribe that gives a specific chunk
of value to a prospect in exchange
for their email address.
ryan deiss
ceo, digital marketer
16. perform targeted distribution
Start with the low-hanging
fruit - people who have already
shared similar content from
your competitiors. But it's very
important to ensure the quality
of your content matches or
exceeds the content from your
competitors.
jason acidre
co-founder and ceo, Xight Interactive
share�with�those
who�have�already
shared�similar�content
send�your�content
to�specific�targets
For our clients we make a list of
targets to share our content.
Hopefully we can turn them into
advocates. We created what we call
a “client firehose,” which gives us great
insight into who similarly publishes the
stuff we create, and others who have
a general interest in content like ours.
bill sebald
founder, greenlane seo
@marketer_mark
curated #socialmedia wisdom
from top enterprise experts
ow.ly/x2dzw via
@awesomemarketingblog
@marketer_mark hello mark!
we wrote a post to analyze..
target
17. reach�out�to
influencers
Find key influencers on
Twitter that would be
particularly interested in
your content. Then, reach out
to them with a tweet and
ask them to review your
content. This works especially
well if you mentioned or
referenced that influencer
within your content.
jayson demers
founder & ceo,
audience bloom
If you run an outreach
program to reach out
to key influencers in
your industry to
promote your content
it's important to track
this outreach. One
great tool for doing
this is Buzzstream.
ian cleary
founder,
razor social
The way ViralContentBuzz
works, it’s one of the most
unintrusive ways you put
your content in front of
eager social media
influencers. And you don’t
even need to ask them to
share your content
because they are there
exactly for that: They want
to share your articles.
ann smarty
founder, myblogguest.com
co-founder, viralcontentbuzz
PERFORM�TARGETED�DISTRIBUTION
18. prioritize�promoters
First, choose the people you link out to
wisely. If you have to choose between
linking out to a blogger with an inferior
resource but who is very active on a site
like inbound.org or a subreddit, choose
them over the blogger with a better
resource but who’s less active in
promoting other people’s content.
richard marriot
founder, clambr.com
tag/mention
relevant�people
The next time you share one of your
blog posts on social media try
tagging any brands or people that
you have mentioned within a status
update or you could go as far as to
actually ask them (nicely) if they’d
help share your content – if you say
awesome stuff about them, chances
are they will be happy to help you.
adam connell
founder, blogging wizard
the secret behind
@thebloggingwiz’s
success revealed
PERFORM�TARGETED�DISTRIBUTION
19. add�context
when�sharing
Instead of dropping a link and leaving,
take the time to craft an introduction
for the piece you are about to share.
Also, every social network serves a
specific purpose. You cannot promote
your content on Google+ the way
you would on Facebook.
cendrine marrouat
founder, social media slant
Hey Mark! Here's a
link to that idea
you said you were
looking for!"
get�as�much�personal
exposure�as�possible
Get as much personal exposure as
possible. This can be done through
many different ways, such as paid
advertising, a guest post, interview
or even with your own affiliate
program. Of course the ultimate
way is to get exposure for free, as
that is where the real value is.
zac johnson
founder, bloggingtips.com
will blog
for food
PERFORM�TARGETED�DISTRIBUTION
20. maximise the�potential�of
social�media
Ideally, you want to time your
content’s publication and
promotional efforts to coincide
with your audience’s schedule.
Your content will be much more
successful if your audience
finds it when they are most
receptive to sharing, linking, etc.
steve webb
founder, web gnomes
take�note�of�timing share�in�more�places
If you go through a lot of effort to
create good content, then do yourself
a favor and share it, re-publish it,
and pitch it to more places. Good
content deserves to be shared with
more people and the best way to do
that is to share it in more places.
james clear
founder, jamesclear.com
audience
active
hours
10 27 5 35 54
21. retweet�for�visibility
We all use social media to increase online
visibility but there are certain tools that
can magnify your efforts. Justretweet is
a platform where it’s members can easily
share content to social media channels
including Twitter, Facebook and Google
Plus. Once added to these channels
additional people are able to share it
further magnifying your reach.
bill gassett
real estate agent,
sellmyhomeinmetrowestma.com
Most bloggers tweet the same piece
of content multiple times. The reason
being is that not all of your followers
won’t see your content so tweeting
and sharing it multiple times helps
increase your overall traffic.
neil patel
founder, quicksprout
co-founder, crazyegg & kissmetrics
tweet #1
tweet #2
tweet #3
11:00aM
1:00PM
3:00PM
retweet
multiple�tweets/
shares�at�intervals
MAXIMISE�POTENTIAL�OF�SOCIAL�MEDIA
22. milk�older�content
for�their�worth
Don't forget to promote older content.
If it's valuable, evergreen content, there
is nothing wrong with re-sharing it
months later. You have new followers
and subscribers who haven't seen it.
And existing fans might have missed
it or might even gain a new
perspective from re-reading it.
jimmie lanley
co-owner, ihomeschool network
use�pinterest
Pinterest is still widely
underused for bloggers. Bloggers
should have a Pinterest
Business account and utilize the
analytics on their pins. Rich pins
are also a must for bloggers.
peg fitzpatrick
social strategy head, canva
SHARE
MAXIMISE�POTENTIAL�OF�SOCIAL�MEDIA
24. take�action
CRafTED BY
A well-promoted blog is a great
way to generate leads and
acquire customers.
Visit ReferralCandy.com to learn
how you can use existing
customers to do the same.
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