4Photography Tips for Social
Media (that will secretly turn you into a photo ninja)

Hi, folks. It’s
Jay Baer.

Hi, folks. It’s Jay Baer.
Hi, Jay. What’s up?

I love photos. Love taking
em.’ Love sharing them.

I love photos. Love taking
em.’ Love sharing them. He does. You should follow him on Instagram.

I love photos. Love taking
em.’ Love sharing them. He does. You should follow him on Instagram. Click here!

Since I’m no pro, I
asked my colleague, Daniel Lemin, to share some tips with you.

Since I’m no pro, I
asked my colleague, Daniel Lemin, to share some tips with you. Sweet. Who’s this cat, Daniel?

This is 80% of the
Convince & Convert team.

This is 80% of the
Convince & Convert team. That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.

Should we
start?

Should we start? Take it
away, Daniel. #smsecrets

1 Framing &
Composition

A photo where the subject
is in the center of the image just isn’t very interes@ng. It can invoke the “amateur” tag.

A photo where the subject
is in the center of the image just isn’t very interes@ng. It can invoke the “amateur” tag. Stay still, everyone. Right there. Right there in the center. Now, say ‘cheese’ on three!

If you’ve taken a class
or read a photography book in the last 20 years, you should be familiar with the Rule of Thirds.

The rule of thirds
encourages you to divide your photograph into thirds – both horizontally and ver@cally – to get nine spaces. Position your subject where those lines intersect.

The rule of thirds
encourages you to divide your photograph into thirds – both horizontally and ver@cally – to get nine spaces. Position your subject where those lines intersect. Good composition and adorable

Header and cover images generally
benefit from the Rule of Thirds, too. This space lends itself toward a “widescreen” feel.

The Rule of Thirds does
not apply to profile pictures because they are a square space. In this instance, break the rule: frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:180x180 Optimal: 360 x 360 Min:400x400 Optimal: 500 x 500

In this instance, break the
rule: frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:165x165 Optimal: 600 x 600 Min:250x250Min:200x200 Optimal: 500 x 500 So many squares!!! The Rule of Thirds does not apply to profile pictures because they are a square space.

In this instance, break the
rule: frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:110x110 Optimal: 180 x 180 Min:800x800 The Rule of Thirds does not apply to profile pictures because they are a square space.

2 Lighting

Next to composi@on, ligh@ng is
the single most important factor in a great shot that will help your brand resonate on your social channels.

The trick to great
ligh@ng isn’t about where you shoot. You’re not always going to have bright sun or the warm glow of a fire. @daniellemin

The trick is in how
much light you capture. This can be achieved, in part, through white balance and ISO seQngs. The most basic of point-and-shoot cameras now have these features.

A higher ISO seQng allows
you to shoot more quickly and capture more light. @daniellemin

A higher ISO seQng allows
you to shoot more quickly and capture more light. If you’re indoors and it’s dark, but you still want a brightly lit shot, try the highest ISO setting. @daniellemin

Match the white balance
seQng to your shoo@ng environment. If you’re in fluorescent ligh@ng, choose that seQng. Your camera’s white balance “auto” setting isn’t always right. If you don’t like your shot, keep experimenting.

3 Background
& Style

Your choice of where
photos are taken is as important as the composi@on and the ligh@ng. @daniellemin

Before you shoot, understand
your brand’s style. Review your organiza@on’s style guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you.

Before you shoot, understand
your brand’s style. Review your organiza@on’s style guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you. We all scream for ice cream!

Having a sense of purpose
and evenness will help your social content feel consistent and integrated with your brand.

Having a sense of purpose
and consistency will help your social content feel consistent and integrated with your brand. Vanilla ice cream on the beach

Having a sense of purpose
and consistency will help your social content feel consistent and integrated with your brand. Mint ice cream on the beach

Having a sense of purpose
and consistency will help your social content feel consistent and integrated with your brand. Strawberry ice cream on the beach

Having a sense of purpose
and consistency will help your social content feel consistent and integrated with your brand. Wait. What the?!?

4 Camera
Angles

Camera lenses are usually made
of domed or curved glass. Changing its orienta@on to your subject adds crea@ve elements to your photos.

Try shoo@ng from below or
above your subject. @daniellemin

Try moving to the
side and shoo@ng your subject at an angle versus straight-­‐on. Not only will the subject appear more interesting, the background will too.

Try moving to the
side and shoo@ng your subject at an angle versus straight-­‐on. Not only will the subject appear more interesting, the background will too. Do horses like ice cream?

Do you want to more
tips from C&C?

Do you want to more
tips from C&C? Yes. That would be lovely.

Check out our blog for
pointers like these. (And lots, lots more) convinceandconvert.com/blog

Check out our blog for
pointers like these. (Click here) convinceandconvert.com/blog

602.616.1895
www.convinceandconvert.com
@Convince