Four Photography Tips for Social Media #smsecrets

4Photography Tips   for Social Media (that will secretly   turn you into a photo ninja)

Hi, folks. It’s Jay Baer.

Hi, folks. It’s Jay Baer. Hi, Jay.   What’s up?

I love photos.  Love taking em.’ Love sharing them.

I love photos.  Love taking em.’ Love sharing them. He does.   You should follow him on Instagram.

I love photos.  Love taking em.’ Love sharing them. He does.   You should follow him on Instagram. Click here!

Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you.

Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you. Sweet. Who’s this cat, Daniel?

This is 80% of the Convince & Convert team.

This is 80% of the Convince & Convert team. That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.

Should we start?

Should we start? Take it away,   Daniel. #smsecrets

1 Framing & Composition

A photo where the subject is in the center of the image just isn’t very interes@ng. It can invoke the “amateur” tag.

A photo where the subject is in the center of the image just isn’t very interes@ng. It can invoke the “amateur” tag. Stay still, everyone. Right there. Right there in the center. Now, say ‘cheese’ on three!

If you’ve taken a class or read a photography book in the last 20 years, you should be familiar with the   Rule of Thirds.

The rule of thirds encourages you to divide your photograph into thirds – both horizontally and ver@cally – to get nine spaces. Position your subject where those lines intersect.

The rule of thirds encourages you to divide your photograph into thirds – both horizontally and ver@cally – to get nine spaces. Position your subject where those lines intersect. Good composition and adorable

Header and cover images generally beneﬁt from the Rule of Thirds, too. This space lends itself toward a “widescreen” feel.

The Rule of Thirds does not apply to proﬁle pictures because they are a square space. In this instance,  break the rule:   frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:180x180 Optimal: 360 x 360 Min:400x400 Optimal: 500 x 500

In this instance,  break the rule:   frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:165x165 Optimal: 600 x 600 Min:250x250Min:200x200 Optimal: 500 x 500 So many squares!!! The Rule of Thirds does not apply to proﬁle pictures because they are a square space.

In this instance,  break the rule:   frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:110x110 Optimal: 180 x 180 Min:800x800 The Rule of Thirds does not apply to proﬁle pictures because they are a square space.

2 Lighting

Next to composi@on, ligh@ng is the single most important factor in a great shot that will help your brand resonate on your social channels.

The trick to great ligh@ng isn’t about where you shoot. You’re not always going to have bright sun or the warm glow of a fire. @daniellemin

The trick is in how much light you capture. This can be achieved, in part, through white balance and ISO seQngs. The most basic of point-and-shoot cameras now have these features.

A higher ISO seQng allows you to shoot more quickly and capture more light. @daniellemin

A higher ISO seQng allows you to shoot more quickly and capture more light. If you’re indoors and it’s dark, but you still want a brightly lit shot, try the highest ISO setting. @daniellemin

Match the white balance seQng to your shoo@ng environment. If you’re in ﬂuorescent ligh@ng, choose that seQng. Your camera’s white balance “auto” setting isn’t always right. If you don’t like your shot,   keep experimenting.

3 Background & Style

Your choice of where photos are taken is as important as the composi@on and   the ligh@ng. @daniellemin

Before you shoot, understand your brand’s style. Review your organiza@on’s style guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you.

Before you shoot, understand your brand’s style. Review your organiza@on’s style guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you. We all scream for ice cream!

Having a sense of purpose and evenness will help your social content feel consistent and integrated with your brand.

Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Vanilla ice cream on the beach

Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Mint ice cream on the beach

Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Strawberry ice cream on the beach

Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Wait.   What the?!?

4 Camera Angles

Camera lenses are usually made of domed or curved glass. Changing its orienta@on to your subject adds crea@ve elements to your photos.

Try shoo@ng from below or above your subject. @daniellemin

Try moving to the side and shoo@ng your subject at an angle versus straight-‐on. Not only will the subject appear more interesting, the background will too.

Try moving to the side and shoo@ng your subject at an angle versus straight-‐on. Not only will the subject appear more interesting, the background will too. Do horses like   ice cream?

Do you want to more tips from C&C?

Do you want to more tips from C&C? Yes. That would be lovely.

Check out our blog for pointers like these. (And lots, lots more) convinceandconvert.com/blog

Check out our blog for pointers like these. (Click here) convinceandconvert.com/blog

602.616.1895 www.convinceandconvert.com @Convince