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Getting LinkedIn

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You're on LinkedIn so now what? This presentation provides insight into how your business can benefit from utilizing LinkedIn is ways that you might not of realized were even possible. Learn to ...

You're on LinkedIn so now what? This presentation provides insight into how your business can benefit from utilizing LinkedIn is ways that you might not of realized were even possible. Learn to leverage LinkedIn's robust business features to leverage the true power of LinkedIn for your business.

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  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained

Getting LinkedIn Getting LinkedIn Presentation Transcript

  • Getting Presented toThe Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg Jason Piasecki Partner, Revel
  • Getting LinkedIn• What New?• Getting Down to Business• Breakout• Practice Makes Perfect• Next Steps
  • LinkedIn• Professionals use LinkedIn to exchange information, ideas and opportunities• The world’s largest professional network• 187 million members• 100 million new members in past two years• 2.6 million company pages• 277% more effective than Facebook and Twitter for lead generation
  • What’s New?
  • Profile
  • Homepage
  • LinkedIn Today
  • Company Pages
  • Connections
  • Influencers
  • Endorsements
  • Mobile
  • App
  • Getting Down to Business
  • Getting LinkedIn1. Lay of the Land2. Learn the Lingo3. Listen Before You Speak4. Support the Home Team5. Make a Commitment6. Schedule Time
  • Homepage
  • LinkedIn Terms1. Profile 6. InMail2. Connections 7. Advanced Search3. Groups 8. Alumni Tool4. Recommendations 9. News5. Company Page 10. Applications Bonus Tool: Cardmunch
  • LinkedIn Terms1. Profile 6. InMail2. Connections 7. Advanced Search3. Groups 8. Alumni Tool4. Recommendations 9. News5. Company Page 10. Applications Bonus Tool: Cardmunch
  • Profile• Users tend not to take full advantage of the Profile• Simply adding your current and past positions isn’t enough• Profiles with photos are seven times more interactive than those without a photo• Take the time to enhance your personal brand via LinkedIn to achieve better results
  • Profile
  • Your Public Profile URL1. Go to Settings and click "Edit your public profile”In the "Your public profile URL" box on the right, click the "Customize your public profile URL" link2. Type the last part of your new custom URL in the text box3. Click Set Custom URL
  • Connections• Connections are everything• Only connect with users they know and not complete strangers• Requires you to provide an email address for each new invite• Leverage introductions to 2nd or 3rd connections
  • InMaps• Your InMap is an interactive visual representation of your professional universe, based on the relationships between your connections.
  • InMaps
  • Recommendations• Recommendations help build credibility for users• Newer feature called “Endorsements,” which is a simpler way for users to recommend your work• Instead of writing a paragraph or two, a user can just click “endorse” to recommend a certain skill or expertise you have listed on your profile
  • Request Recommendation
  • Endorsements
  • Company Page• New company page layout• Condensed version of a company’s website• Highlight Services• Post jobs• Showcase customer testimonials• View stats on visitors
  • Advanced Search
  • JSJ Corporation
  • Google
  • Company Page - Update
  • Company Page - Services
  • Company Page - Careers
  • Adding a Company Page1. Click Companies near the top of your home page2. Click the Add a Company link in the upper right area of the page3. Enter your companys official name and your work email address4. Click Continue and enter your company information
  • Company Page – Edit Update
  • Company Page – Edit Admins
  • Company Page – Edit Services
  • Company Page – Services Edited
  • Company Page – Edit Audience
  • Breakout
  • Breakout1. Review Your Company Page2. Search Companies to Follow3. Find Competitors4. Map Out Your Services5. Organize Content6. Create a Company Page Plan
  • Planning Makes Perfect
  • Make LinkedIn part of your day1. Create a plan that works for you 1. Tip: Be realistic 2. Tip: Listen before you speak 3. Tip: Be genuine 4. Tip: Find a time that works for you 5. Tip: Make it part of your routine 6. Tip: Schedule status updates using HootSuite 7. Tip: Have fun!
  • Example LinkedIn Business Plan• Monday – Update status (0:05), Add connections (0:15)• Tuesday – Update company status (0:05), Request recommendations (0:10)• Wednesday – Update status (0:05), Read news, Follow companies, (0:15)• Thursday – Update company status (0:05), Enhance services (0:15)• Friday – Update status (0:05), Make a recommendation (0:10)• Total = 1 hour, 30 minutes
  • Next Steps
  • Getting LinkedIn• What New?• Getting Down to Business• Breakout• Practice Makes Perfect• Next Steps
  • Q&A• Questions• Answers• jason@revel.in• linkedin.com/in/jasonpiasecki• facebook.com/revelmarketing• twitter.com/revelmarketing