Getting LinkedIn

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You're on LinkedIn so now what? This presentation provides insight into how your business can benefit from utilizing LinkedIn is ways that you might not of realized were even possible. Learn to leverage LinkedIn's robust business features to leverage the true power of LinkedIn for your business.

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  • Have been searching for a presentation that summarizes the recent cosmetic changes on LinkedIn. Very helpful!
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  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • Getting LinkedIn

    1. 1. Getting Presented toThe Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg Jason Piasecki Partner, Revel
    2. 2. Getting LinkedIn• What New?• Getting Down to Business• Breakout• Practice Makes Perfect• Next Steps
    3. 3. LinkedIn• Professionals use LinkedIn to exchange information, ideas and opportunities• The world’s largest professional network• 187 million members• 100 million new members in past two years• 2.6 million company pages• 277% more effective than Facebook and Twitter for lead generation
    4. 4. What’s New?
    5. 5. Profile
    6. 6. Homepage
    7. 7. LinkedIn Today
    8. 8. Company Pages
    9. 9. Connections
    10. 10. Influencers
    11. 11. Endorsements
    12. 12. Mobile
    13. 13. App
    14. 14. Getting Down to Business
    15. 15. Getting LinkedIn1. Lay of the Land2. Learn the Lingo3. Listen Before You Speak4. Support the Home Team5. Make a Commitment6. Schedule Time
    16. 16. Homepage
    17. 17. LinkedIn Terms1. Profile 6. InMail2. Connections 7. Advanced Search3. Groups 8. Alumni Tool4. Recommendations 9. News5. Company Page 10. Applications Bonus Tool: Cardmunch
    18. 18. LinkedIn Terms1. Profile 6. InMail2. Connections 7. Advanced Search3. Groups 8. Alumni Tool4. Recommendations 9. News5. Company Page 10. Applications Bonus Tool: Cardmunch
    19. 19. Profile• Users tend not to take full advantage of the Profile• Simply adding your current and past positions isn’t enough• Profiles with photos are seven times more interactive than those without a photo• Take the time to enhance your personal brand via LinkedIn to achieve better results
    20. 20. Profile
    21. 21. Your Public Profile URL1. Go to Settings and click "Edit your public profile”In the "Your public profile URL" box on the right, click the "Customize your public profile URL" link2. Type the last part of your new custom URL in the text box3. Click Set Custom URL
    22. 22. Connections• Connections are everything• Only connect with users they know and not complete strangers• Requires you to provide an email address for each new invite• Leverage introductions to 2nd or 3rd connections
    23. 23. InMaps• Your InMap is an interactive visual representation of your professional universe, based on the relationships between your connections.
    24. 24. InMaps
    25. 25. Recommendations• Recommendations help build credibility for users• Newer feature called “Endorsements,” which is a simpler way for users to recommend your work• Instead of writing a paragraph or two, a user can just click “endorse” to recommend a certain skill or expertise you have listed on your profile
    26. 26. Request Recommendation
    27. 27. Endorsements
    28. 28. Company Page• New company page layout• Condensed version of a company’s website• Highlight Services• Post jobs• Showcase customer testimonials• View stats on visitors
    29. 29. Advanced Search
    30. 30. JSJ Corporation
    31. 31. Google
    32. 32. Company Page - Update
    33. 33. Company Page - Services
    34. 34. Company Page - Careers
    35. 35. Adding a Company Page1. Click Companies near the top of your home page2. Click the Add a Company link in the upper right area of the page3. Enter your companys official name and your work email address4. Click Continue and enter your company information
    36. 36. Company Page – Edit Update
    37. 37. Company Page – Edit Admins
    38. 38. Company Page – Edit Services
    39. 39. Company Page – Services Edited
    40. 40. Company Page – Edit Audience
    41. 41. Breakout
    42. 42. Breakout1. Review Your Company Page2. Search Companies to Follow3. Find Competitors4. Map Out Your Services5. Organize Content6. Create a Company Page Plan
    43. 43. Planning Makes Perfect
    44. 44. Make LinkedIn part of your day1. Create a plan that works for you 1. Tip: Be realistic 2. Tip: Listen before you speak 3. Tip: Be genuine 4. Tip: Find a time that works for you 5. Tip: Make it part of your routine 6. Tip: Schedule status updates using HootSuite 7. Tip: Have fun!
    45. 45. Example LinkedIn Business Plan• Monday – Update status (0:05), Add connections (0:15)• Tuesday – Update company status (0:05), Request recommendations (0:10)• Wednesday – Update status (0:05), Read news, Follow companies, (0:15)• Thursday – Update company status (0:05), Enhance services (0:15)• Friday – Update status (0:05), Make a recommendation (0:10)• Total = 1 hour, 30 minutes
    46. 46. Next Steps
    47. 47. Getting LinkedIn• What New?• Getting Down to Business• Breakout• Practice Makes Perfect• Next Steps
    48. 48. Q&A• Questions• Answers• jason@revel.in• linkedin.com/in/jasonpiasecki• facebook.com/revelmarketing• twitter.com/revelmarketing

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