LinkedIn tips and tricks by Seattle University lecturer Joe Barnes.

1. ©2013 LinkedIn Corporation. All Rights Reserved.

2. PERSONAL
BRANDING
BRAND YOU!
(c) Joe Barnes, www.Digital3000.net

3. Your Brand
“Your brand is what people
say about you when you’re not
in the room.”
Jeff Bezos

4. World’s largest professional
network on the Internet.
More than 259 million members.
Over 200 countries/territories.
Over 30 million students and recent
college graduates.

5. 37,500+ Links shared
900,000+ Pages viewed
160,000+ Professionals will visit
10,000+ New members
LinkedIn Stats - in the next 90 minutes

6. Who is on LinkedIn?

7. Who needs an updated
profile on LinkedIn?

9. You Can’t Leverage Yourself
If You Don’t Know How To
Use The Tools
(c) Joe Barnes, www.Digital3000.net

10. Do Recruiters Use
LinkedIn To Find
Candidates?
YES!

11. Lesson #1

12. Recommend or Apply?
A recommendation about you
to a recruiter or a LinkedIn
contact is far more valuable
than applying for a job directly!
(c) Joe Barnes, www.Digital3000.net

13. Lesson #2

14. Use A Good Picture and
Strong Title
(c) Joe Barnes, www.Digital3000.net

15. Lesson 3

16. • Have a Headline That GRABS the
Attention of Recruiters:
• Example: “Experienced marketing
specialist who never misses a deadline.”
(c) Joe Barnes, www.Digital3000.net

17. Lesson #4

18. Use Key Words
Marketing Specialist? Say that
several times in your profile.
Social media expert? Say that
several times in your profile.
(c) Joe Barnes, www.Digital3000.net

19. Lesson #5

21. Brand Story

22. Lesson #6

23. How Can I Help You?
Get a custom URL.
Source: http://www.prdaily.com/Main/Articles/12_LinkedIn_secrets_to_supercharge_your_social_net_11246.aspx#

24. Lesson #7

25. List Accomplishments
Not Responsibilities
(c) Joe Barnes, www.Digital3000.net

26. Lesson #8

27. Connect With Recruiters
Connect to as many recruiters as
possible.
.
Having recruiters in your
network increases your chances
of popping up on searches
http://careerenlightenment.com/3-secrets-to-getting-recruiters-to-find-you-on-linkedin

28. Lesson #9

29. Get Endorsements

30. Lesson #10

31. Give Before You Receive
LinkedIn is a business network.
Recommend the work of people
you respect.
They will likely return the favor.
http://socialmediatoday.com/ralphkooi/322044/10-linkedin-traffic-secrets-exposed

32. Lesson #11

33. Join Many LinkedIn Groups
• Expand Your Network of Contacts.
• Become Known as a Thought Leader
and Draw Attention to Yourself.
• Ask Members for Introductions to
Recruiters and Business Contacts.
• Start Conversations and Discussions!
33
http://theundercoverrecruiter.com/linkedin-profile-tips/
(c) Joe Barnes, www.Digital3000.net

34. Lesson #12

35. Post Videos and Presentations
Share!
Video grabs the attention of
people.
Presentations that are
interesting and relevant will be
used and remembered.
(c) Joe Barnes, www.Digital3000.net

36. Lesson #13

37. DO NOT INCLUDE…..
Typos
Grammatical Errors
School email address
Acronyms (Member of DHMY)
(c) Joe Barnes, www.Digital3000.net

38. Lesson #14

39. New Connections!
Acknowledge each new
connection.
.
Thank your new connections for
making the effort to reach out.
http://www.jeffkorhan.com/2011/10/3-invaluable-linkedin-tips.html#en

40. Lesson #15

41. Pictures Not To Use….
Party Picture
Selfie
No picture
Black and White
Boring
Crazy!
Sexy
(c) Joe Barnes, www.Digital3000.net

42. Lesson #16

43. Post Relevant Information!
LinkedIn is not Facebook.
Status updates should share
good resources that are helpful
to busy executives.
http://news.citrixonline.com/wp-content/uploads/2013/03/Jill-Konrath-GoToMeeting-LinkedIn-Sales-Secrets-Revealed-.pdf

44. Lesson #17

45. Stand out by adding rich, visual work to your profile
©2013 LinkedIn Corporation. All Rights
Reserved

46. Lesson #18

47. Summarize Your Strengths!
Summarize your strengths, not
your work history..
Focus where you want to be
rather than where you’ve already
been.
http://mylifescoop.com/2012/10/12/the-9-secrets-of-a-stand-out-linkedin-profile/

48. Lesson #19

49. Export Your Connections!
http://www.slideshare.net/JakeAtwood1/secret-linkedintactics

50. Lesson #20

51. Newsle: News About Your Contacts
http://newsle.com/

52. Lesson #21

54. Lesson #22

55. Use LinkedIn Help!
Visit and use the LinkedIn Help
Center
View the helpful webinars with
advice about job searches
http://help.linkedin.com/app/home/
http://learn.linkedin.com/jobseeker/