Mastering Social Media

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  • 3 Promises and a Guarantee Time will fly You’ll have fun You’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
  • http://apps.facebook.com/twitter/ http://www.facebook.com/apps/application.php?id=4949752878&ref=ts http://www.facebook.com/ads/create/?act=29881530
  • http://www.facebook.com/VW
  • http://facebook.com/qonverge
  • http://twitter.com/settings/design
  • http://twitter.com/playmarshfield
  • http://foursquare.com/venue/749826
  • http://foursquare.com/businesses/
  • qonverge.com facebook.com/qonverge twitter.com/qonverge
  • Mastering Social Media

    1. 2. Mastering Social Media Marketing <ul><li>Crafting Your Strategy </li></ul><ul><li>Social Networking How To’s </li></ul><ul><li>Tips and Tricks </li></ul><ul><li>Growing Your Fan Base </li></ul><ul><li>Questions & Answers </li></ul>
    2. 3. Your Takeaways <ul><li>What do you want to get out of today? </li></ul>
    3. 4. Engagement vs. Marketing <ul><li>Social media engagement creates strong customer relationships, greater advocacy and deeper loyalty, as customers engage your brand. </li></ul>
    4. 5. Crafting Your Strategy
    5. 6. Social Media Strategy <ul><li>Understand Your Brand </li></ul><ul><li>Define Target Audience </li></ul><ul><li>Determine Rules of Engagement (i.e. –Voice) </li></ul><ul><li>Select Networks (i.e. – Facebook, Twitter, Foursquare, etc.) </li></ul><ul><li>Identify Goals and Metrics </li></ul><ul><li>Determine Roles and Responsibilities </li></ul><ul><li>Execute Plan </li></ul><ul><li>Evaluate </li></ul>
    6. 7. Time Commitment to Social Media
    7. 8. Social Networking How To’s
    8. 9. Facebook
    9. 10. Facebook How To <ul><li>Create a Username </li></ul><ul><li>Use Photos, Video and Links </li></ul><ul><li>Change Privacy Settings </li></ul><ul><li>Tag Friends, Pages </li></ul><ul><li>Integrate Facebook Markup Language (FBML) </li></ul><ul><li>Install Apps (i.e. – Twitter) </li></ul><ul><li>Place a Facebook Ad </li></ul><ul><li>Other How To’s </li></ul>
    10. 11. Facebook: VW
    11. 12. Facebook: Weekly Update
    12. 13. Twitter
    13. 14. Twitter How To <ul><li>Follow </li></ul><ul><li>Customize Your Page </li></ul><ul><li>Retweet </li></ul><ul><li>Send a Direct Message </li></ul><ul><li>Use a # Hash Tag </li></ul><ul><li>Shorten URL’s </li></ul><ul><li>Particpate in #followfriday </li></ul><ul><li>Monitor Your Brand with Twitter Searches </li></ul><ul><li>Other How To’s </li></ul>
    14. 15. Twitter: Marsh Field
    15. 16. Engaging Your Audience <ul><li>Company News </li></ul><ul><li>Personal Information </li></ul><ul><li>Press Releases </li></ul><ul><li>Breaking News </li></ul><ul><li>Offer Insight </li></ul><ul><li>Repurposed Content </li></ul><ul><li>Events </li></ul><ul><li>Exclusive Specials </li></ul><ul><li>Run a Contest </li></ul><ul><li>Advertise a Job </li></ul><ul><li>Personnel Announcements </li></ul>
    16. 17. Foursquare
    17. 18. Foursquare: Muskegon Airport
    18. 19. Foursquare How To <ul><li>Add Your Location </li></ul><ul><li>Add Tips </li></ul><ul><li>Check In </li></ul><ul><li>Create a Special </li></ul><ul><li>Other How To’s </li></ul>
    19. 20. Tips and Tricks
    20. 21. TweetDeck
    21. 22. TweetDeck
    22. 23. TweetDeck How To <ul><li>Add Accounts (i.e. – Facebook, Twitter, LinkedIn, etc.) </li></ul><ul><li>Create “Decks” </li></ul><ul><li>Monitor Your Brand </li></ul><ul><li>Add Photos, Videos and Links </li></ul><ul><li>Schedule Updates </li></ul><ul><li>Other How To’s </li></ul>
    23. 24. HootSuite
    24. 25. HootSuite
    25. 26. HootSuite To Do <ul><li>Import Social Networks </li></ul><ul><li>Add “Streams” </li></ul><ul><li>Schedule Updates </li></ul><ul><li>Integrate Google Analytics </li></ul><ul><li>Other How To’s </li></ul>
    26. 27. Growing Your Fan Base
    27. 28. Growing Your Fan Base <ul><li>Engage Your Audience </li></ul><ul><li>Celebrate Customers </li></ul><ul><li>Other Marketing (i.e. – Web Site, Billboards, etc.) </li></ul><ul><li>E-mail Invites, E-newsletters, Signatures </li></ul><ul><li>Personal Invites from Employees </li></ul><ul><li>Facebook Ads </li></ul>
    28. 29. Growing Your Fan Base <ul><li>Interaction That Pays Off </li></ul><ul><li>Inside Look </li></ul><ul><li>Leveraging Someone Else’s Audience </li></ul><ul><li>Customer Service through Social Media </li></ul><ul><li>Contests and Discounts </li></ul>
    29. 30. Growing Your Fan Base: Example
    30. 31. Growing Your Fan Base: Example
    31. 32. Mastering Social Media Marketing <ul><li>Crafting Your Strategy </li></ul><ul><li>Social Networking How To’s </li></ul><ul><li>Tips and Tricks </li></ul><ul><li>Growing Your Fan Base </li></ul><ul><li>Questions & Answers </li></ul>
    32. 33. Thank You! <ul><li>Questions </li></ul><ul><li>Answers </li></ul><ul><li>qonverge.com </li></ul><ul><li>facebook.com/qonverge </li></ul><ul><li>twitter.com/qonverge </li></ul>

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