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How to use LinkedIn for Business


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How to use LinkedIn for business - covering 6 steps to get more out of LinkedIn and to go beyond collecting connections. Plus some other extra features to consider.

By Chris Wood at Q Social Media

Published in: Business
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How to use LinkedIn for Business

  1. 1. How To Use For BusinessGo Beyond Collecting Connections
  2. 2. Intro to Chris Wood• Online Marketing Specialist• Provides training to businesses on how to use social media and Google marketing apps• Showing how to engage & promote online to customer base• How it helps directly and indirectly to help drive business growth
  3. 3. Who Uses LinkedIn?Who adds network connections after they’vemet a new contact at a networking event?Who are not sure what next to do withinLinkedIn ?Or how to use it?
  4. 4. Intro - Seminar Goals1. To give yourselves an overview on how to use LinkedIn for business 2. To Answer Your Queries
  5. 5. Topics1. What and Why Use2. Why Complete Personal / Company Profiles3. Why Post Status Updates4. Why Build Connections5. Why Join Discussions Groups6. What Other Features to Consider Q&A
  6. 6. What is LinkedIn? Business Social Networking SiteBuild Network Keep In Touch With IndustryConnections
  7. 7. LinkedIn Stats– Over 130 million users – doubled over 2010/11 • Over 5m in UK– Nearly 2bn people searches on LinkedIn during 2010.– 60% Male, 40% Female– 70% aged between 25 and 54 years– Average user on LinkedIn for 7.3 minutes per day (compare to Facebook’s 30 minutes per day)
  8. 8. Why Use LinkedIn?1. LinkedIn Promotes You To Your Connections – The more active you are2. Complements Networking – Stay in touch online in between offline networking3. Reach out to wider targeted audiences online4. Resource Tool for Business (not just marketing) – Gain help, new suppliers, business partners, keep up to date, research industry etc5. Search Engine Optimisation – Google likes LinkedIn as it highly values social media activity
  9. 9. Where to Start?LinkedIn is all about the Person within the businessLeading back to Personal Profile - Online CV Hence why important to complete it
  10. 10. 1. Complete Personal Profile To complete to 100%: • Photo • Career • Education • Summary  mention keywords • Specialities / Skills • Websites • Twitter Profile
  11. 11. 2. Complete / Create Business Profile
  12. 12. 3. Post Status Updates• All connections receive updates on Home Page Plus shows on your personal profile & at times on weekly status emails
  13. 13. 4. Build / Message ConnectionsActs as 2nd Address Book – Send Messages (just like emails)
  14. 14. 4b. Sending Messages • Select contacts by names, locations, industries, new connections etcUp to 50in one go
  15. 15. 5. Gain Recommendations• Easy to request via LinkedIn – Personal & Services• Copy to website & marketing material
  16. 16. 6. Discussions Groups• Connect with others in your target audience – location, industry, networking etc• A great way to drive traffic to your blogs / articles
  17. 17. Other Features• News - LinkedIn Today • Customise it to your industry – keep up to date• Advanced People Searches by keywords, locations, job titles, industries etc • Be introduced via shared connections (2nd degree)• Promote Jobs / Events• Sync Wordpress Blogs / Slideshare Accounts
  18. 18. Search Engine Optimisation1. Google shows Personal / Company profiles in search results (keywords)2. Drive traffic from LinkedIn to your website – At least 6 ways – status update is one way to do it every week3. Google likes traffic from social media – Known as social referrals
  19. 19. Recommendations1. Complete Personal / Company Profiles2. Post Status Updates every week3. Build / Message Connections once a month4. Gain Recommendations as you can5. Participate in Discussion Groups weekly basis6. Do check out the other features
  20. 20. Q&AQ&A
  21. 21. LinkedIn Training Save Time - 1 to 1 Training Session• Showing you how to use these features within LinkedIn• Customised to your Business, Industry and Audience• 2 hr Training Session• Save 20% - £100 instead of £125 (plus VAT)(Training in Exeter, otherwise travel expense may be on top)Contact Details: • • @qchriswood • www.linkedin/in/qchriswood