Leveraging LinkedIn


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Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.

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  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • http://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/ http://marketing.linkedin.com/company-pages/ http://blog.clarity.fm/become-a-thought-leader-on-linkedin/ http://blog.linkedin.com/topic/thought-leaders/ Keeping browsing private
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • 3 Things: 1) You ’ll learn something you don’t know 2) You ’ll have questions…probably lots of questions 3) You ’ll be entertained
  • Leveraging LinkedIn

    1. 1. LeveragingPresented toThe Chamber of Commerce Grand Haven, Spring Lake, FerrysburgJason PiaseckiPartner, Revel
    2. 2. Leveraging LinkedIn• LinkedIn Today• Creating a Killer Profile• Ringing Endorsements• In Good Company• Group Therapy• It’s Not Rocket Surgery• Next Steps
    3. 3. Pre-Game
    4. 4. More Advanced“I am receiving emails inquiring if this upcoming SocialMedia Workshop on LinkedIn is more advanced thanthe previous sessions you did?”Thanks!Courtney
    5. 5. Newbie“I really need to just understand what LinkedIn is andhow people use it and for what. I am a newbie withthis!”Martha
    6. 6. Blogs and Tweets“I am most curious about how my “blogs” and “tweets”might fit into Linkedin. Also, how best to utilize this asa tool for my business. I guess in a nutshell…How doI best use LinkedIn to actually get business.”Thanks for asking!Linsey Joseph
    7. 7. Product Promotion“How do we post a sales piece that promotes aspecific product to our LinkedIn group?”Thanks!Cheri L. Eshenaur
    8. 8. Social Savvy“What level of social media savvy are you targeting forthat event? Will it be at all B2B focused, or will you bemore aligned with B2C? Are you at all touching onhow to use groups for building thought leadership?”Chris WillisMedia1
    9. 9. LinkedIn• Professionals use LinkedIn to exchangeinformation, ideas and opportunities• The world’s largest professional network
    10. 10. LinkedIn Today
    11. 11. LinkedIn 10 Years
    12. 12. LinkedIn 10 Years
    13. 13. LinkedIn 10 Years
    14. 14. LinkedIn 10 Years
    15. 15. LinkedIn 10 Years
    16. 16. LinkedIn Glossary1. Profile2. Connections3. Recommendations4. Endorsements5. Company Page6. Groups7. InMail8. Advanced Search9. News10. ApplicationsBonus Tool: PrepWork
    17. 17. PrepWork
    18. 18. LinkedIn vs. Facebook• There is only so much time in the day• Where should I spend it?• LinkedIn or Facebook?
    19. 19. 20 Compelling Reasons to SpendLess Time on Facebook and MoreTime on LinkedIn
    20. 20. Creating a Killer Profile
    21. 21. Profile
    22. 22. 5 LinkedIn Profile Tips
    23. 23. Keywords in your profile• Search engine optimization is a key element of yourLinkedIn profile.• Add specific keywords such as searching for likesocial media manager or website designer.’• Also, scatter the important keywords organicallythroughout your profile.• Refrain from using any adventurous overused termslike ninja, guru, maverick or superhero.
    24. 24. What do you want to be seen as?• Whats your personal brand about?• Are you an expert in social media marketing? Or afreelance writer?• Make sure your headline and personal tag accuratelydepict who you are, as well as aligning your personalbrand across your profile and resume.
    25. 25. Tell us your story• Everyone loves a good story, whats yours?• How did you get where you are today?• Find a way to explain that concisely in a way thatmakes you look interesting and motivated.• Do you have a plan for where you want to get to?
    26. 26. Use a professional profile photo• First impressions matter and your cover photo sendsa strong message about who you are.• Make sure you have a professional looking photo tocompliment your profile.
    27. 27. Use your personal profile linkUsing this personal LinkedIn page helps strengthenyour personal brand with prospective employers andshows you have some sense of what youre doingonline.http://www.linkedin.com/profile/view?id=114891125&trk=tab_provs.http://www.linkedin.com/in/jasonpiaseckiSource: social@Ogilvy
    28. 28. Edit Profile
    29. 29. Edit Profile
    30. 30. Edit Profile
    31. 31. Edit Profile
    32. 32. Edit Profile
    33. 33. Profile Link
    34. 34. All Star Profile
    35. 35. Ringing Endorsements
    36. 36. Endorsements• Recommendations are dead, long liveEndorsements• Endorsements are a simpler way for users torecommend your work• Instead of writing a paragraph or two, a user canjust click “endorse” to recommend a certain skill orexpertise you have listed on your profile• Tip: Make endorsements reciprocal
    37. 37. Pete Endorsements
    38. 38. Edit Profile
    39. 39. Endorsements
    40. 40. Endorsements
    41. 41. In Good Company
    42. 42. Company Page• Condensed version of a company’s website• Highlight Services• Post jobs• Showcase customer testimonials• View stats on visitors
    43. 43. Adobe
    44. 44. Hubspot
    45. 45. Zappos
    46. 46. Pacific Dental
    47. 47. GHBLP
    48. 48. GHBLP
    49. 49. Adding a Company Page1. Move your cursor over Interests at the top of yourhomepage and select Companies2. Click the Add a Company link in the upper right areaof the page3. Enter your companys official name and your workemail address4. Click Continue and enter your company information
    50. 50. Becoming an Administrator1. Add and confirm the email address you use atyour company to your LinkedIn profile.2. Have a current position with the company listed inthe Experience section on your profile.3. Contact one of your companys existing adminsand ask them to add you as an admin.4. In the Become an Admin box in the bottom right ofyour Company Page Home tab, click the Contactan admin link.
    51. 51. Company Page – Revel
    52. 52. Company Page – Edit Admins
    53. 53. Company Page – Edit Services
    54. 54. Company Page – Services Edited
    55. 55. Company Page – Edit Audience
    56. 56. Group Therapy
    57. 57. LinkedIn GroupsLinkedIn Groups provide a place for professionals inthe same industry or with similar interests to sharecontent, find answers, post and view jobs, makebusiness contacts, and establish themselves asindustry experts.
    58. 58. Group Think1. Search groups2. Join groups that truly interest you3. Invite colleagues4. Be social5. Don’t be “that guy”6. Have a take7. Start a group
    59. 59. My Groups
    60. 60. Group Directory
    61. 61. Grand Haven Chamber Group
    62. 62. Grand Haven Chamber Group
    63. 63. Grand Haven Chamber Group
    64. 64. LinkedUp Grand Rapids
    65. 65. How to Create a Group1. Move your cursor over Interests at the top of yourhomepage and select Groups.2. Click the + Create a group link near the top of thepage.3. Complete the fields. A red asterisk means theinformation is required.4. As the final step, choose whether you want tocreate an open group or a members-only group.
    66. 66. Keys to a Successful Group1. Set a relevant topic2. Make rules clear3. Have active admins4. Get the conversation started5. If you build it, make them come6. Give plenty of TLC
    67. 67. 3 Secrets of Thought Leadership1. Timely Content2. Audience Relevance3. Forward ThinkingSource: http://blog.clarity.fm/become-a-thought-leader-on-linkedin/
    68. 68. Timely Content• Here’s the simple definition of timely content; it’ssomething your audience can use NOW.• Whether it’s something that can help them with animmediate situation or something which canprepare them for tomorrow’s challenges.• Timely content is a gift to your audience.
    69. 69. Audience Relevance• Thought leaders know how to take any piece ofinformation and make it relevant to their audience.• This is why story telling is so important.• It allows your audience to be captivated through thestory, but still delivers a powerful and relevantmessage.
    70. 70. Forward Thinking• Forward thinking is the foundation of thoughtleadership.• It’s the ability to distill information through your pastexperiences and gut instinct, which allows you tomake predictions on the future.• But forward thinking also requires risk. You’ll bewalking down an uncharted path filled with hatersand naysayers. But stick with your vision and yourgut if you know it’s the right thing to do.
    71. 71. How to Become a Thought Leader1. Perfect the Profile2. Get Published3. Create a Deck (i.e. – SlideShare, video)4. Make It Official
    72. 72. Influencers
    73. 73. Arianna Huffington
    74. 74. It’s Not Rocket Surgery
    75. 75. K.I.S.S. – Keep It Social…To be successful on LinkedIn, focus on these twothings:1.Relevant Content2.Timely Activity
    76. 76. Content is King1. Say something that matters2. Be a good host3. Listen before you speak4. You have two ears and one mouth
    77. 77. It’s About Time1. Create a plan that works for you2. Make LinkedIn part of your day3. Get LinkedIn into your rotation (i.e. – Facebookthen Twitter then LinkedIn)
    78. 78. Next Steps
    79. 79. Leveraging LinkedIn• LinkedIn Today• Creating a Killer Profile• Ringing Endorsements• In Good Company• Group Therapy• It’s Not Rocket Surgery• Next Steps
    80. 80. Q & A• Questions• Answers• jason@revel.in• linkedin.com/in/jasonpiasecki• facebook.com/revelmarketing• twitter.com/revelmarketing