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LinkedIn for NGos


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Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.

Published in: Social Media, Technology, Travel
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LinkedIn for NGos

  1. 1. Top 3 Tips For Nonprofits
  2. 2. Do you have a strategy for social media? 2
  3. 3. What is LinkedIn? 300M+Members across the globe LinkedIn is the world’s largest professional network 22+ million members are “following” their favorite nonprofits on LinkedIn 6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters
  4. 4. 26 million members in India Over 1.5 lac volunteers in India Top 5 cities Bangalore, Delhi, Mumbai, Chennai, Hyderabad, Pune
  5. 5. Which organizations do they support?
  6. 6. Strengthen Your Professional Brand Build & Engage Your Network Build Your Organization’s Brand & Leverage Your Networks Top 3 Tips for Nonprofit Professionals 6
  7. 7. Strengthen Your Professional Brand
  8. 8. 8 1 Include a Picture & Headline 2 Showcase Your Professional Experience 3 Promote Your Organization & its Cause Three easy steps to build your brand
  9. 9. 9 Make a strong first impression with a picture and a headline Develop a headline as your professional tagline Adding a photo makes your profile 7x more likely to be viewed
  10. 10. 10 Profile: Show the depth of your brand through your experience Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization Tell people where you’re coming from & what you’ve accomplished
  11. 11. 11 Profile: Use the Volunteering & Causes section to promote your organization
  12. 12. Build and Engage Your Network
  13. 13. 13 1 Add Your Current Contacts (>50!) 2 Make New Connections 3 Join the Right Groups Build your network strategically
  14. 14. 14 Network: Add your current contacts as your foundational network You can easily upload your contacts or search for individuals
  15. 15. 15 Network: Make new connections to diversify your opportunities How do you get from this to this? Redundant connections Access to multiple communities & sectors
  16. 16. 1616 Industry Connectedness 1stDegree CXO Connections Network: Get access to new communities by joining groups
  17. 17. 17 Network: Get into the conversationby sharing and commenting on interesting content 17
  18. 18. 18 Network: Search for professionals interested in your organization and volunteering 1. Click on Advanced Search 2. Select what you’re looking for 3. See what pops up 4. Get even more specific to find the perfect matches
  19. 19. Build Your Organization’s Brand & Leverage Your Networks
  20. 20. 20 1 Create a Strong ‘Company’ Page 3 Leverage Networks to Find Board Members and Volunteers Build your online community – and use it wisely 2 Encourage Supporters to Spread the Word
  21. 21. 21 Company Page: Agreat nonprofit company page is inspiring, informative, alive Over 165k nonprofits have a company page on LinkedIn
  22. 22. 22 Company Page: First, add or claim your company page If you see someone has already created your company page and you’d like to become the admin of that page, email:
  23. 23. 23 Company Page: Make it come alive by adding a logo, photos, and compelling content Be sure to add your logo so people can easily find & recognize your organization.
  24. 24. 24 Supporters: Encourage your supporters and staff to ‘Follow’& add your organization to their profiles
  25. 25. 25 Talent: LinkedIn’s Volunteer Marketplace allows you to post your skilled volunteering and board opportunities in front of talented professionals A marketing expert to enhance your digital marketing strategy An HR expert to lead your board governance committee An architect to advise your future site expansion
  26. 26. 26 Talent: Not sure how to post a volunteer opportunity? We have resources to help! Just visit to start!
  27. 27. 27 Talent: LinkedIn’s job matching tools will send your postings to the professionals with the right skills and experience for you Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature
  28. 28. Create a complete profile Connect with at least 50 contacts, adding old and finding new Are you ready? Here’s your checklist! Find 2-3 relevant Groups to join. Pencil in weekly 15- minute blocks for sharing, liking and commenting Create a dynamic company page 28 Scope and post opportunities in the Volunteer Marketplace Start searching your network for individuals interested in skills-based volunteering and board service
  29. 29. ?
  30. 30. 31 How One Warm Coat Found Passionate Volunteers Across the U.S. with LinkedIn Volunteer Marketplace Challenge Solution LinkedIn volunteer posts made it easy to target and screen qualified applicants all over the country, leading to 80+ candidates for board and volunteer positions. Results Three new board members filling skill and experience gaps and two volunteer strategic planning consultants to facilitate board retreat Building a geographically diverse network of supporters, volunteers, and board members We believe that people want to help, but often don’t know how. LinkedIn makes it easy for us to tell talented and giving professionals where the need is in a simple and clear way that shows the value of what they have to offer. -Sherri Lewis Wood, National Founder & Chair, One Warm Coat