Optimzing Your Linked In Profile & Company Page to Attract Clients & Grow Your Visibility


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Strategies for increasing your personal visibility on LinkedIn for attracting clients or a job search. Strategies for increasing the visibility of your firm's products and services through a LinkedIn company page.

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  • (alumni groups, professional associations, chambers of commerce, leadership development programs like Leadership Washington County) When sending a connection request, modify the standard message with something personal. 
    “It was great meeting you yesterday at the Hagerstown Chamber’s Learning Lunch Hour at Bulls & Bears. I’d like to add you to my network.”
  • Add a profile photo – don’t show up to the party with a bag over your head
    If you’re serious about networking, consider a professional head shot
    No pictures with beer bongs, please
    Don’t be snarky, don’t spam
  • Could a company LinkedIn page be part of your firm’s future
    LinkedIn is the 3rd largest search engine on the planet… any more questions?
  • Optimzing Your Linked In Profile & Company Page to Attract Clients & Grow Your Visibility

    1. 1. SEK&Co LinkedIn Training Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a substitute for someone seeking personalized professional advice based on specific factual situations. Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information
    2. 2. Promoting You
    3. 3. Promoting You??
    4. 4. Promoting You!!
    5. 5. Useful LinkedIn Statistics • Over 259 M users on LinkedIn worldwide • Over 2.875 M “C” level executives • Over 9.9 M business owners • Over 5.3 M VP level executives • > 30M students & recent college grads • 70% of people follow links posted by friends & family
    6. 6. Expanding Your Reach • Connect with people you know • Re-connect with old friends, classmates, former co-workers • Make interactions personal
    7. 7. Add a Profile Photo • • • • • Don’t have a profile photo, add one Don’t like the one you have, update it Make sure it’s professional You are leaving digital footprints Rules of thumb for posts…
    8. 8. Complete Your Profile • Your profile shows a percentage of completion – Make sure it’s 100% • This could take a while • 60 minute split over several sessions should do it • Think of this as your billboard on the web • Certifications & accomplishments
    9. 9. Connect with Friends & Family • Who has a greater interest in your success? • Their networks could yield valuable connections or referrals
    10. 10. Connect with College Classmates • They could help you connect with client or prospects • You don’t know who they’ve connected with since your college days
    11. 11. Connect with Affinity Groups      MACPA PICPA QuickBooks® Certified ProAdvisors® You’ll get useful posts You can also make useful posts
    12. 12. Connect with Your Co-workers • Synergies • Leveraging personal networks • Multiplication: 200 * 150 = 30,000 – Intra-company N/W >= 30K people – Who do you know… – Prospects for Joel, Kristi, Steve L?
    13. 13. Connect with Your Clients (& Prospects) • • • • Great way of keeping them informed Regular updates keep them engaged Communicate tips, tricks & FAQs Posts for your blog, other content
    14. 14. Follow Your Company Page • • • • • • It expands your page’s reach Commit to regular posts Get your clients to follow our page Get your network to follow you page More followers = > visibility for page Don’t have a Co page?
    15. 15. Follow Your Clients’ Pages • Learn more about them • Research them before you engage • Profile your prospects
    16. 16. Ask for Recommendations • Seek recommendations from clients • Value of advertising is being eroded by recommendations • Formal recommendations versus endorsements
    17. 17. Promoting Your Business
    18. 18. Why LinkedIn can be great to promote your business • All your connections have an opportunity to follow your business. Do they? • If they follow the link to your company, will they find something compelling? • They’ll form an opinion. Will it be positive? • Is there a reason you wouldn’t want to take advantage of this opportunity?
    19. 19. Why LinkedIn can be great to promote your business • Company Pages provide a forum for showcasing your firm’s products & services • This is a great vehicle where prospects can learn about your products and services • More importantly – they can also learn what your CUSTOMERS say about your products & services • LinkedIn jobs appear in search results & on Twitter • LinkedIn is its own search engine for finding jobs and companies
    20. 20. Why LinkedIn can be great to promote your business • It’s free – why not HELP your prospects, leads and potential employees find you? • LinkedIn updates on your company page reach all followers – whether informational or promotional • Updates can also involve calls to action • Services/Products and include calls to action • Services/Products can include client recommendations & video testimonials
    21. 21. Targeting New Business
    22. 22. Target & Wish List Accounts • • • • Learn more about them Follow the page Gain insight on firm management Connect with folks to whom they’re connected
    23. 23. Use LinkedIn for Research • • • • Competitors Prospects Industry segments, niches Who your clients are connected to – Referral opportunities
    24. 24. Use LinkedIn for Research
    25. 25. Use LinkedIn for Research