3. Screen Writing
Why do we research?
To gather information that
⢠influences our creative ideas
⢠Identifies our audience
⢠Affects our planning
⢠Affects our production
4. In screen writing
A good script is built on great research
Like every other part of film & TV
screen writing involves research.
Lots & lots of researchâŚ.
5. What are the 2 different
research methods?
1. Primary research
2. Secondary
research
9. Primary Research
What different techniques can we use when
conducting primary research?
⢠Surveys
⢠Questionnaires
⢠1 on 1 interviews
⢠Focus groups
11. Primary Research
What are the strengths of primary research?
⢠Tailor the questions to find out the answers
you need
⢠Get in depth answers
⢠Original information so arguably more
reliable
17. Secondary Research
What are the strengths of secondary
research?
⢠Cheap (less staff, easier process to
manage, less travelling)
⢠Abundance of data available on the
internet
19. Secondary Research
What are the weaknesses of secondary
research?
⢠May not answer your specific questions
⢠Can be time consuming finding information
⢠Verifying someone elses research is
difficult (less reliable)
21. Secondary Research
What different techniques can we use when
conducting secondary research?
⢠Internet search
⢠Newspaper / existing journalism
⢠Archive footage
⢠Reference books
22. Quantitative versus Qualitative questioning
There are 2 types of âdataâ (ie. Information)
we can get back from our research:
⢠Quantitative
⢠Qualitative
23. Qualitative data
Eg. If we asked the question
What did you like or dislike about the
film âChappieâ?
I liked how the film made me
question what the human soul is and
how it asked a lot of important
questions about religion and rebirth.
The effects were good, but the story
and subtext were better.
Qualitative data gives us an in depth opinion back.
24. Quantitative data
Quantitative data gives us a measure of what
people think, in a statistical or numerical way.
Eg. If we asked the question
Did you like the film âChappieâ?
YES or NO (circle your answer)
YES NO
25. Quantitative versus Qualitative questioning
Which gives us a more useful answer for
deep analysis of peoples reactions to our
subject?
27. Quantitative data
Gives us simple answers (and a simplified
version of what people think) meaning it is
easy to put into graphs and charts
It shows us what people
think about a subject but
doesnât allow us to
understand why they
think that.
28. Quantitative data
Gives us in depth answers which allow us to
understand our audiences reactions, but it is
hard to put these complex results into
graphs and charts
It shows us what people
think about a subject but
doesnât allow us to
understand why they
think that.
29. Making a good survey
1. Understand who your audience are.
What do we need to know about our audience?
⢠Age
⢠Gender
⢠Occupation
⢠Location
What type of question would be best to get this
data? Quantitative or qualitative?
30. For example
NAME _________________
AGE 16 â 18
19 â 25
25 â 30
30 â 50
50 â 65
65+
GENDER MALE FEMALE
PREFER NOT TO SAY
OCCUPATION ________________
31. Making a good survey
2. Understand what questions you need
answering
Eg. If you wanted to know if people would go
to see your film based on its idea alone,
what could you ask?
32. Making a good survey
3. Get a large enough sample of participants to
make it useful.
If you ask 20 people, and 19 of them are
teenagers your data will obviously state that
teenagers are your main market, when in fact
this is probably not true.
Ask a range of different people, of different
ages, genders and occupations to get a varied,
reliable sample.
33. Task 1
Working in pairs, come up with a list of ten
questions you could ask to find out useful
information about peoples reactions to your
screenplay idea.
34. Task 2
Using the link on moodle create a survey-
monkey survey which seeks to answer those
questions.
Send the survey out via social media, email
and any other means to a large, varied
sample.