Be the first to like this
We have big questions. Why did they buy, join or donate? What challenges do they face and why? How does this problem feel to them and what are they doing about it? Why are they loyal?
Surveys are cheap, fast and easy. When we have questions we tend to turn to surveys first. Surveys, however, can not answer the questions we really need answered.
Demystify customer research, member research and donor research. Learn why surveys don't work but other methods do. Understand the 6 methods for getting your questions answered and what each method does well and not so well. See the 4 steps for conducting research.
Research can answer your toughest questions. Find out how.