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Social Sparkle & Shine
Prospecting New Clients For
Social Media Services

#SocialMediaProspects

@Sparkle_Agency
Event Details
How to Make More Money With Social Media          Focus will include:                       Free by invitation/RSVP:
      Series presents:                            1.     Identifying potential clients      •     This will be a free presentation
                                                         with the most value to you               for approximately 25 people who
      PROSPECTING & QUALIFYING NEW                       - Your existing clients/contacts
      SOCIAL MEDIA CLIENTS                                                                        already have a good
                                                         that need social media                   understanding of marketing, PR
                                                         - Your personal passions &               or blogging and are interested in
      Immediately Actionable Tips & Insights
                                                         hobbies
      for Marketing Professionals                                                                 taking their business or career to
                                                         - Digital flirting to romance &          the next level with social media.
      #SocialMediaProspects                              engage potential clients
                                                  2.     Identifying businesses who         •      Potential interns, talent, clients
      HOST: ING DIrect Cafe, 221 Yonge Street
                                                         have advertising budgets                 and collaborating partners of
      TIME & DAY: Monday May 30, 2011
                                                         - Media monitoring                       Social Sparkle & Shine are
      8:45am registration (while prior meetup
      group finishes)                             3.     At-A-Glance Analysis of “Can I           welcome to register.
      9:00-9:45am presentation                           use social media impact to this    Meeting space for
      9:45-10:15 Q&A                                     client’s business?”                #SocialMediaProspects is
                                                         - Twitter & Facebook: brand/       donated by ING Direct Café.
Presentation by Debbie Horovitch                         market opportunity analysis –
                                                         How to search tactics              For further information please contact:
Social Sparkle & Shine is a talent-management            - Video: My City Lives & You       debbie_h2o@rogers.com
       agency, marketing and representing                Tube
       social media professionals, services and          - Website: social media            • Twitter: @Sparkle_Agency
       products to our ad agency and direct              optimization characteristics            @Sparkle_Style @Debbie_h2o
       client database.                                  - Google: brand management
We offer non-exclusive, collaborative                    optimization & SEO                 • Website:
       representation & learning opportunities           contribution                            http://theSparkleAgency.com
       in a flexible and personalized work                                                  • Facebook:
       environment, perfect for students and
       experienced marketing professionals in
                                                                                                 http://facebook.com/SparkleAge
       career transition.                                                                        ncy
Your Profiles
Decide your brand & what it says about you, then add your
  personality
ASSUME EVERYTHING YOU POST WILL GO VIRAL
Even though it won’t…
• Facebook Profile connected to everyone you’ve ever met &
  everyone you meet
   – As long as you can stand them
• Twitter profile following everyone who does what you do:
   – Your peers, industry C-suite, their staff
   – Journalists & policymakers
• LinkedIn
• Foursquare
You are a Community Manager
• Connect with everyone you’ve ever met, worked
  with or known on social media
  – Established financial relationship: people who’ve
    worked for you / you’ve worked for them
  – You are their trust network: Your messages mixed in
    with their most-trusted peer influence network of
    family & friends
  … Business investors evaluate candidates partly by their
    support network, and their ability to establish strong
    networks (communities) – social media puts them on
    display for the people who are researching you
http://www.theshoppingchannel.com/pages/productresults?lang=en_CA&nav=N:100
038-100157
http://www.facebook.com/#!/search.php?q=elizabeth%20grant&init=quick&tas=0.64
09927198529991
http://www.facebook.com/#!/EGSkincare
http://www.marismith.com/mistake-personal-facebook-profile-employer-link/
http://www.facebook.com/#!/pages/Elizabeth-Grant-Int-Inc/110938032258049
Social Sparkle & Shine
• Social Sparkle & Shine provides customized, individualized,
  ongoing social media support for your business or ad
  agency.
• Operating as a talent-management agency, Social Sparkle &
  Shine partners with talented social media professionals to
  market & represent their services to our ad agency and
  direct client database.
• Debbie Horovitch provides experienced, strategic
  traditional, digital and social media guidance and consulting
  on every client account.
• Daily ongoing community interaction & engagement and
  campaigns are managed by your selected Community
  Manager or other contracted services/media.
• We offer non-exclusive, collaborative representation &
  learning opportunities in a flexible and personalized work
  environment, perfect for students and experienced
  marketing professionals in career transition.
Bring It or Bling It
Video Jump-Start for GTA Fashion Retail
• “Private” Shopping Experience for
  Bloggers/Twitter, with discount
  extended to public attendees
  – Content creation across blogs of attendees
• Facebook Page & Event RSVP for public
  attendance & promotion
• Twitter & Foursquare account set up
• Social Sparkle & Shine video content
  development, posted to YouTube & My
  City Lives – sent to clients
• $500 + $500 shopping credit
Sparkle SOS
A la Carte Social Media Help
Anytime you need a helping hand or a
  brain to pick, give me a call ~
No holds barred brain-
  dump, contacts, and ideas to help
  you succeed
• 3 x 1 hour phone/web consultations
• $500
• Book by June 1, 2011 for 4th session
  free
Prospecting New Clients For
Social Media Services

Debbie Horovitch
416-553-2157
@Debbie_h2o
@Sparkle_Agency
@Sparkle_Style
@Sparkle_Tourism
@Sparkle_Sports

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Prospecting New Social Media Clients

  • 1. Social Sparkle & Shine Prospecting New Clients For Social Media Services #SocialMediaProspects @Sparkle_Agency
  • 2. Event Details How to Make More Money With Social Media Focus will include: Free by invitation/RSVP: Series presents: 1. Identifying potential clients • This will be a free presentation with the most value to you for approximately 25 people who PROSPECTING & QUALIFYING NEW - Your existing clients/contacts SOCIAL MEDIA CLIENTS already have a good that need social media understanding of marketing, PR - Your personal passions & or blogging and are interested in Immediately Actionable Tips & Insights hobbies for Marketing Professionals taking their business or career to - Digital flirting to romance & the next level with social media. #SocialMediaProspects engage potential clients 2. Identifying businesses who • Potential interns, talent, clients HOST: ING DIrect Cafe, 221 Yonge Street have advertising budgets and collaborating partners of TIME & DAY: Monday May 30, 2011 - Media monitoring Social Sparkle & Shine are 8:45am registration (while prior meetup group finishes) 3. At-A-Glance Analysis of “Can I welcome to register. 9:00-9:45am presentation use social media impact to this Meeting space for 9:45-10:15 Q&A client’s business?” #SocialMediaProspects is - Twitter & Facebook: brand/ donated by ING Direct Café. Presentation by Debbie Horovitch market opportunity analysis – How to search tactics For further information please contact: Social Sparkle & Shine is a talent-management - Video: My City Lives & You debbie_h2o@rogers.com agency, marketing and representing Tube social media professionals, services and - Website: social media • Twitter: @Sparkle_Agency products to our ad agency and direct optimization characteristics @Sparkle_Style @Debbie_h2o client database. - Google: brand management We offer non-exclusive, collaborative optimization & SEO • Website: representation & learning opportunities contribution http://theSparkleAgency.com in a flexible and personalized work • Facebook: environment, perfect for students and experienced marketing professionals in http://facebook.com/SparkleAge career transition. ncy
  • 3. Your Profiles Decide your brand & what it says about you, then add your personality ASSUME EVERYTHING YOU POST WILL GO VIRAL Even though it won’t… • Facebook Profile connected to everyone you’ve ever met & everyone you meet – As long as you can stand them • Twitter profile following everyone who does what you do: – Your peers, industry C-suite, their staff – Journalists & policymakers • LinkedIn • Foursquare
  • 4. You are a Community Manager • Connect with everyone you’ve ever met, worked with or known on social media – Established financial relationship: people who’ve worked for you / you’ve worked for them – You are their trust network: Your messages mixed in with their most-trusted peer influence network of family & friends … Business investors evaluate candidates partly by their support network, and their ability to establish strong networks (communities) – social media puts them on display for the people who are researching you
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  • 23. Social Sparkle & Shine • Social Sparkle & Shine provides customized, individualized, ongoing social media support for your business or ad agency. • Operating as a talent-management agency, Social Sparkle & Shine partners with talented social media professionals to market & represent their services to our ad agency and direct client database. • Debbie Horovitch provides experienced, strategic traditional, digital and social media guidance and consulting on every client account. • Daily ongoing community interaction & engagement and campaigns are managed by your selected Community Manager or other contracted services/media. • We offer non-exclusive, collaborative representation & learning opportunities in a flexible and personalized work environment, perfect for students and experienced marketing professionals in career transition.
  • 24. Bring It or Bling It Video Jump-Start for GTA Fashion Retail • “Private” Shopping Experience for Bloggers/Twitter, with discount extended to public attendees – Content creation across blogs of attendees • Facebook Page & Event RSVP for public attendance & promotion • Twitter & Foursquare account set up • Social Sparkle & Shine video content development, posted to YouTube & My City Lives – sent to clients • $500 + $500 shopping credit
  • 25. Sparkle SOS A la Carte Social Media Help Anytime you need a helping hand or a brain to pick, give me a call ~ No holds barred brain- dump, contacts, and ideas to help you succeed • 3 x 1 hour phone/web consultations • $500 • Book by June 1, 2011 for 4th session free
  • 26. Prospecting New Clients For Social Media Services Debbie Horovitch 416-553-2157 @Debbie_h2o @Sparkle_Agency @Sparkle_Style @Sparkle_Tourism @Sparkle_Sports