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Camp oct 24 2013 g+ ho a

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Camp oct 24 2013 g+ ho a

  1. 1. How to Attract the Influence of Celebrities to Your Digital Content Using Google+ Hangouts on Air Thursday, October 24, 2013
  2. 2. Who is Social Sparkle & Shine Social Sparkle & Shine, Debbie Horovitch Producer | Consultant | Professional Speaker | Author | Media Resource http://theSparkleAgency.com Toronto Advertising Career Professional Since 1993 Specializing In: •Google+ Hangouts on Air Producing & Consulting •How to Attract the Influence of Celebrities & Key Influencers to Your Online Content - Using Google+ Hangouts on Air •Digital Innovations: •Digital Gift Bags < replaces real-life event gift bags & can go “extreme” in size; provides completely measurable ROI of lowcost, low-effort, high-value event activity •G+ HoA Affiliate Broadcast Network Strategy < builds audience (YouTube video views!), for your G+ HoA programming fast! Niche: Native Media Organizations, Events, Experience
  3. 3. Will Weinraub - LiveNinja.com CEO & co-founder
  4. 4. Guy Kawasaki & Shawn Welch APE: Author, Publisher, Entrepreneur – How to Publish a Book
  5. 5. Chris Guillebeau The $100 Startup
  6. 6. Dorie Clark – Forbes.com& Harvard Business Review
  7. 7. Mike Michalowicz – MSNBC Business “Fixer” & Author The Pumpkin Plan
  8. 8. Benefits • Social Proof: Celebrities &influencers will be more open to you when they see their peers on your content • Google SEO efforts & Google Adwords (SEM) campaigns are more effective & require less $$ to achieve the same leads • Much easier and lower cost than most other forms of social media, blogging, video marketing, etc.
  9. 9. #SCANDALspinAftershow • Creates conversational programming for an existing enthusiastic audience • #SCANDAL tweets & conversation are embedded on-screen TV by ABC &CityTV, live conversation is most active during first-run episodes & immediately following
  10. 10. #SCANDALspinAftershow • Initial notes – brainstorming details & links • Pitch overview doc • Timing • Contact links • Episode outlines • Social setup – FB & G+ event pages • Casting weekly experts as hosts
  11. 11. Facebook Event Page Header YouTube Screen Overlay
  12. 12. G+ HoA Producers’ Training • Live training beginning November, 2013 – Personal assessment of G+ HoA programming to meet biz objectives – 6weeks of step-by-step training calls, recorded for later review – 24/7/365 G+ HoA Mastermind Group – Your Hangout promoted & possibly featured in my book – $297 Beta; $197 TONIGHT 
  13. 13. 1 – Dream Big, Start Small • Think about the group of people you most want to help, prioritize – (September) wanted to help everyone! – Multi-format & weekly show planned • Propose multiple categories, but channel energies to subjects where successful – Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show
  14. 14. 2 – Expect to Iterate • A refined process grows your audience • Expect to start off crappy – Execute & iterate to work out the kinks – Started with QSR / resto: not good tech – Tried “Hangouts” Hangout: NOT good – Tried “Twitter” Hangout: so/so attendees – Have been beating to pulp #SparkleSOStweetchat, still working to work
  15. 15. 3 – Pre & Taping Promotions • Twitter is a much more known network – Pre - promotion & connection with likely interested people / biz orgs – During - Interns assigned to: • tweet out live quotes on #SparkleSOShashtag • ask live audience Q’s on HoA – Leverage “newness” of G+ &HoA
  16. 16. 4 – Creating Audience • Like TV, most audience comes AFTER live taping event – Optimize video with keywords / SEO – Introduce speakers & guests before “live” taping begins – Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected
  17. 17. 5 – Share Video w/Open Mind
  18. 18. 6 – Optimize the Video • Send celebrity Hangouts video to other celebrities & ask them to participate – Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau early – Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live – Keyword, category, links
  19. 19. 7 – Post Taping Marketing • Share your video – In gmail/email to potentially interested audience / fans of subject – Provide everyone on the Hangout with live YouTube embed code & invite to post to their own communities – “Celebrity” guests likely to post to their own blogs / communities
  20. 20. 8 – Follow Up, Ass Kisser! • Follow up w/link in email to participants – Share video with their email list – Ask for a review quote of the show – Invite them back to the panel – Ask if they know anyone else who would be a fit for the show – Review their book; drop in link to video of Hangout
  21. 21. 9 – Leverage the Opportunity • Google+ Hangouts on Air are NEW to most people – You’re likely 1st asking for G+ HoA – Teaching the experts something new – Now: • Sheblogs LINK Toronto October 2013 • Catersource Event Industry Conference in Las Vegas March 2014 • Live G+ HoA Producers’ Training Oct 13 • G+ HoA Book Proposal Oct-Dec 13
  22. 22. 10 – Repeat the Process
  23. 23. Even SM “Wastelands”…
  24. 24. Connect With #Sparkle Debbie Horovitch http://theSparkleAgency.com Debbie.horovitch@gmail.com 416-553-2157 UX/IA Partners 26Mondays

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