Wendy Soucie Slideshare Social Media Consultant Brief
Wendy Soucie Consulting LLCAssessment | Strategy | Training | ImplementationAssessment | Strategy | Training | Implementation Applied Social Media for Business pp f www.wendysoucie.com
Summary• Connected and Innovative Social Media Marketing Professional P f i l – Extensive years of experience in finding and teaching creative ways to discover, establish and engage in relationships. – Ad t th Adept the use of social media, online/offline f i l di li / ffli marketing strategies and effective sales process. • Provides: – assessments, strategy and planning – focused on best use of resources for applied social media within technical product and service organizations. – Establishes rapport and credibility with diverse groups. – Effective development of collaborative teams to satisfy customer needs and budgets.
Executive SkillsetExecutive Skillset • Business Development • Marketing Planning • Social Media Assessments • Internet Marketing I t t M k ti • Social Media Planning and Strategy gy • Coordination of Ad Hoc Teams • Social Media Profile Management • Training – Private or Group / Corporate or Professional Association A i i
Client Profile Client Profile• Companies p – B2B, technical products or professional services –AAnnual revenues of $5M to $200M l f $5M t $200M – Strong local presence, expanding work regionally, nationally and globally – Desire to seek ways to engage in conversations with their clients – Innovative and prepared to add social media to the marketing mix alongside traditional media traditional media
Client Profile Client Profile• Individuals – B2B, Technical products, professional services –FFocused on developing their personal d d l i th i l and professional brand using social media – Requires social media strategy and action plan – Needs help to manage social media p g sites and content placement – Desire to outsource the management portion of their social media profiles portion of their social media profiles
Typical Issues Typical Issues• Are you wondering how to use social media for your business? i l di f b i ?• Do you have a strategic marketing or social media plan to follow? i l di l t f ll ?• How will you get staff trained on LinkedIn by role? Li k dI b l ?• Are you on LinkedIn, Twitter or FaceBook but ask yourself – N F B kb t k lf Now what?• D Do you want to manage your tt professional reputation online?
Education• Black Diamond Consultant, Social Media Academy (www.socialmedia‐academy.com) A d ( i l di d )• Social Media Consultant Certification, Social Media Academy; Palo Alto, CA• Solution Sales Professional Sales Performance Solution Sales Professional, Sales Performance International• Cisco (CSP), Citrix (CCSP) and Novell Certified Sales Professional Sales Professional• Toastmaster ATM ‐ Bronze, CL, CC• Additional courses in Territory Planning, Managing Distributors and Representatives, g g p , Tradeshow Management• BS, Mechanical Engineering, University of Rhode Island
Testimonials• “If you are wondering how to maximize social media networking technologies like LinkedIn, Twitter, FaceBook, to increase reach and profitability, Wendy is your go‐to increase reach and profitability Wendy is your "go to" person.” Dr. Kathleen Paris, Author/Consultant• “Wendy demonstrated a passion for her job and even more importantly, a passion for customer service. She always wanted to make sure she understood the client, i.e., the business, the challenges and the staff, so that she could determine how to best serve that client.” Mark Hapeman, Customer Service Manager• “I have known Wendy for over 10 years. During that time I have worked with her as a technical sales professional, a have worked with her as a technical sales professional, a marketing expert and social media strategist. Wendy sees beyond the problem and gets to the heart of the matter. The end result is a professional, tactical solution presented in a very logical and simple way. Wendy makes it seem like child’s y g p y y play; but the result is pure genius.” Dennis Nowik, VP Technology Services
Recent Engagements Recent Engagements• Developed Social Media and Email Marketing Strategy – Nonprofit was able to drive traffic to website and registration to social activism website with goal to win philanthropy grant website and registration to social activism website with goal to win philanthropy grant – successfully achieved.• Created Local Search Campaign for Marketing Firm – now found in Google One Box for 5 key terms, listed in top 40 directories. • Website Search Optimization and Online Reputation Management – Created strategy for new entrepreneur for Internet marketing and search optimization of new website. Provided coaching for social media network building.• Account Management and Search Engine Optimization Lead – Managed website redesign, provided expert search optimization and local search training and campaign development– work resulted in going from 1 page to 73 pages indexed on Google. Found for local search In Google One Box or page 1 for top 7 key terms.• Management of $500K Marketing Budget – Included business development, PR, marketing, proposal development, event planning, and seminar presentations for professional services firm.• Social Media Assessment – Software firm (6000 employees) analyzed through social media assessment, strategy and action plan to determine social ecosystem status results presented in assessment strategy and action plan to determine social ecosystem status – results presented in public webinar.