Digital marketing and social media management personal brand exploration explaining my outlook on what my brand is, what I want it to be, and where I see it going in the future.

1. Personal Brand
Exploration
Raven Ware,
BUS119-O,
Digital Communications,
1/14/24

2. Career Goals:
Changing Careers
Short Term Career Goal:
-Immediately after graduation, 2025
-Apply for a job with the executive marketing team at my current job
Senior1Care
Connect with our marketing team and present a pitch presentation as
to why I would be an asset to their team by November 21, 2025
Long Term Career Goal: (2030)
-Have my own Digital marketing and social media management business

3. Profession
OCCUPATION
-I would like to go into the Digital marketing industry as a Social media marketer and
strategist
POTENTIAL JOB TITLE:
-Market Research Analyst and Marketing Specialist
-Advertising and Promoting Manager
-Marketing Manager

4. Family owned
companies
Social media
in
fl
uencers
Music artists
Digital
marketing
agencies
Non-pro
fi
t
organizations
Recruiters
Groups I most
relate to, or feel
most excited to
work with
Groups I know
people in or
Already have
clients in
Groups I have
the most
knowledge about
Groups I would
fi
nd Fascinating
to learn more
about
The di
ff
erent groups of people who use the kind of services I provide
Target Audience

5. Competition
Ashley Barron
• Work experience: Social media mentor 1-2
yrs
• Education:n/a
• Noteworthy experience:Has social media
and business courses
• Skills and pro
fi
ciencies: Presentation
pitching, social media management
• Turn overall online presence: Has around
5,000+ instagram followers, Is consistent
with media content, is active on all social
media platforms. Professional headshot as
well.
Raven Ware
• Work Experience: 4yrs social media
management, Analytics, Media posts
• Education: Current student at Full sail
University in the digital marketing degree
course
• Noteworthy experience: YouTube, twitch,
instagram manager
• Skills: Analytics, Social media marketing,
Graphics , Website design,
• Overall online presence: Less than 500
connections, multiple YouTube and
Instagram videos, inconsistently active on
personal social media accounts.

6. Identity
CORE VALUES:
Honesty
Commitment
Respect
Vision: Create a Social Media
Marketing business that helps
other small creators/businesses
get their brands o
ff
the ground.
Guiding Principle: Luke 11:9-18 “I tell
you: ask, and you shall receive; seek, and
you shall
fi
nd; knock, and the door shall be
opened to you. For everyone who asks,
receives; and everyone who seeks,
fi
nds;
and to everyone who knocks the door will
be opened.”
Passion: Social media management,
content creation, helping others
Superpower: My superpower
is relatability and bluntness. I am
able to be brutally honest and
still be HONEST in my
struggles as well.
Golden circle:
Why: I share with
others my experiences
and learnings so that
they may utilize them
and know that they are
not alone in their
struggles.
How: I personally use my
social media management
skills and recording skills to
create and post content
across platforms to help
others and myself succeed
What:I like to network
and open the door to those
who do not know how to
brand themselves and
target the proper
audiences to help their
businesses excel.

7. Promise & Position
Social Media marketing Manager
I help small businesses
and small content
creators take their brands
to the next level by
helping them with social
media strategies,
analytics, branding, and
ads to promote their
businesses to the correct
audience.

8. Networking
Industry Events:
Elevator Pitch:
Mentorship:
-10th annual women in business retreat March 7-8, 2024 at the Alexander hotel in Indianapolis Indiana prese
by Hirons. The primary objective of attending this event would be to network with like-minded women as w
as to intake information on building a woman owned business.
Hi my names Raven Bradli, I help small businesses and content creators take their brands to the next level
by helping them network amongst like minded individuals, and using their analytics to authentically
fi
nd
and engage the correct audience for them online, thus helping their online presence. I can help you excel
your social media in an upward direction and convert viewers to buyers. Are you ready to take your online
presence to the next level?
Seeking a mentor in marketing as well as business with at least 15 to 20 years of experience that has the same
values as myself.
-TPB BIZ stepping into your CEO shoes thursday, February 8 2024 at COhatch in Carmel Indiana. The
primary objective of this event would be too nets work with other like minded women whilst doing a
workshop design for women entrepreneurs which would further my personal Business

9. Digital Marketing
Online ID Calc. Scores Brand Archetype
Digital marketing strategies to improve online
ID calculator scores &? helping brand archetype
-Focus variables: Volume & Validation
-Type Of Content: Podcast/Youtube channel
called “Talking With God”. 1 10-15min videos, 7
15sec short videos per week. Guests/Reviews
-Primary tools for distribution:Lemon8 &
Instagram posts/ Networking with community.
-Archetype: Girl/Guy Next Door
-Description: As Kay Putnam states that the brand
archetype “Girl/Guy Next Door” is “Whether you
resonate with being a Friend, BFF, everyman, realist,
solid citizen, good neighbor, or the silent majority, your
brand has the incredible power to create authentic
connections and make others feel understood and
included.”

10. Professional Development
Technical Transferable
Social media marketing:
• Task: Marketing Communications Course
• Org: LinkedIn Learning
• Date Jan 2024
Content Writing:
• Task: Marketing Strategy: SEO Content Writing
• Org: LinkedIn Learning
• Date Mar,2024
Content Creation:
• Task: Complete video strategies for high
engagement video
• Org: LinkedIn Learning
• Date:Jan 2024
SEO
• Task: Complete Youtube SEO course
• Org: LinkedIn Learning
• Date: Feb. 2024

11. References
2024 women in Business Retreat. Eventbrite. (n.d.-a). https://www.eventbrite.com/e/2024-women-in-business-retreat-tickets-748602398927?aff=ebdssbdestsearch
Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/
Birss, D. (2023, July 14). You plus AI equals better seo - using AI as your seo assistant video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/using-ai-as-your-seo-assistant/you-plus-ai-equals-better-seo?u=50813145
Girl/guy next door brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-archetype-everyman/
The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
Keep learning in the moments that matter. LinkedIn Learning with Lynda: Online Training Courses for Creative, Technology, Business Skills. (n.d.). https://www.linkedin.com/learning/?u=50813145
Login • instagram. (n.d.). https://www.instagram.com/onlineincomewithash/
Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/
fi
nd/result?s=Digital%2Bmarketing
Online reputation management (2020 guide): BrandYourself. BrandYourself.com. (n.d.). https://brandyourself.com/online-reputation-management
Shtull, O., & Arruda, W. (2023, May 26). Resources. Careerblast.TV. https://careerblast.tv/resources/
Tbb Biz -stepping into your CEO shoes!. Eventbrite. (n.d.-b). https://www.eventbrite.com/e/tbb-biz-stepping-into-your-ceo-shoes-tickets-781551961957?aff=ebdssbdestsearch
Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
YouTube. (2011, July 5). Simon Sinek: How great leaders inspire action. YouTube. https://www.youtube.com/watch?v=7zFeuSagktM