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@bstormdigital #PharmaLI uk.linkedin.com/in/brainstormdigital
The 7 Biggest Mistakes Pharma
Marketers Unwittingly Make on ...
What You Discover Today!
• The 7 Biggest mistakes Pharma marketers unwittingly make
AND how you can avoid them
• Connect w...
Your presenters today: Lucy Muñiz
"Multifaceted sales and marketing Professional"
•Business Development - Latin America & ...
Your presenters today: Danny Bermant
“The Social Media Lead Generation Expert”
•Converts your social media followers into
...
So what are the 7 biggest mistakes pharma
companies inadvertently make?
Mistake #1
Treating your LinkedIn profile as a resume!
Start using LinkedIn strategically!
Change your profile as events change
Create a profile that promotes the business, not
just you!
Mistake #2
Not using LinkedIn for Lead Generation
You’re missing out on a massive opportunity!
Pharma decision makers are using LinkedIn.
How about you?
Are you making use of LinkedIn’s advanced
search to pinpoint your leads?
Are you making use of influencers in your
network who can refer you to new clients?
Join our poll!
Are you using LinkedIn for lead generation?
• Yes, we regularly use LinkedIn for lead generation
• We occas...
Mistake #3
You can’t generate leads without content!
By regularly sharing engaging content, you
stay top of mind
Great content will help you convert your leads
into sales
For this to work you need a strategy & content
plan
Don’t treat pharma regulations as an excuse for
not posting content
Join our poll!
Do you share content on LinkedIn?
• We don’t share content
• We occasionally share content
• We regularly s...
Mistake #4
Having a blank LinkedIn company page
Are your staff listed on your company page?
Are you making use of status updates to inform
and educate clients?
LinkedIn have just introduced a showcase
feature to help you further educate clients
Join our poll!
Does your company have a LinkedIn page?
• No we don’t have a company page
• Yes we have a company page, but...
Mistake #5
Not being active within LinkedIn Groups
Can you afford to ignore these stats?
• There are 2+ million groups & over 4,000 are pharma-related
• Hundreds of discussi...
You can search for and directly message other
group members
Group discussions are a great way of
discovering new opportunities
Mistake #6
Not using LinkedIn ads
You can reach a highly targeted audience
You can drive more followers to your company
page through sponsored updates
Mistake #7
Don’t talk about yourself!
Avoid the temptation to overly-promote your
business
You could end up being blocked from LinkedIn
groups (& be in breach of pharma regulations)
Instead focus on your audience’s pain points
And the result?……Conversion!
By solving other members’ problems, you
indirectly (and more powerfully) promote your
own business
Questions for you to consider today…
#1. Do you have a LinkedIn strategy?
#2. Do you have a lead generation plan?
#3. Do you have content strategy?
If you answered no to any of these questions,
here’s where you can seek help…
Danny Bermant
danny@brainstorm-digital.co.uk
Website:
brainstorm-digital.co.uk
Twitter: @bstormdigital
Facebook: brainstor...
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The 7 Biggest Mistakes That Pharma Companies Make on LinkedIn

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Transcript of "The 7 Biggest Mistakes That Pharma Companies Make on LinkedIn"

  1. 1. @bstormdigital #PharmaLI uk.linkedin.com/in/brainstormdigital The 7 Biggest Mistakes Pharma Marketers Unwittingly Make on LinkedIn Dr. Lucy Muñiz, Founder of Pharmaceutical and Health Marketing Danny Bermant, Director of Brainstorm Digital
  2. 2. What You Discover Today! • The 7 Biggest mistakes Pharma marketers unwittingly make AND how you can avoid them • Connect with the right people • Your 3 key ways to generate new leads • Create great content that attracts enquiries • Achieve startling results, even on a small time investment • And of course… time for your questions at the end
  3. 3. Your presenters today: Lucy Muñiz "Multifaceted sales and marketing Professional" •Business Development - Latin America & Caribbean at WebMD •Founder of PharmaMKT Group on LinkedIn. •Putting your ideas into practice •Helping other people to understand the region you are targeting •Convert leads in long term clients •Deliver a strong pipeline in time •Create multi cultural teams that work •Help clients to find the right solution •Contact Lucy at ar.linkedin.com/in/luciamuniz
  4. 4. Your presenters today: Danny Bermant “The Social Media Lead Generation Expert” •Converts your social media followers into clients •Strategy and plan of action to get you there •Integrating social media with other marketing activity •Reputation management •Influencer outreach •Training and lead generation programmes delivered in the UK and across the world •Publications on social media best practice •Speak at industry events and conferences •Connect with Danny at uk.linkedin.com/in/brainstormdigital/
  5. 5. So what are the 7 biggest mistakes pharma companies inadvertently make?
  6. 6. Mistake #1 Treating your LinkedIn profile as a resume!
  7. 7. Start using LinkedIn strategically!
  8. 8. Change your profile as events change
  9. 9. Create a profile that promotes the business, not just you!
  10. 10. Mistake #2 Not using LinkedIn for Lead Generation
  11. 11. You’re missing out on a massive opportunity!
  12. 12. Pharma decision makers are using LinkedIn. How about you?
  13. 13. Are you making use of LinkedIn’s advanced search to pinpoint your leads?
  14. 14. Are you making use of influencers in your network who can refer you to new clients?
  15. 15. Join our poll! Are you using LinkedIn for lead generation? • Yes, we regularly use LinkedIn for lead generation • We occasionally attract leads through LinkedIn • We’d like to attracts leads through LinkedIn, but have no idea how • We don’t use LinkedIn for lead generation
  16. 16. Mistake #3 You can’t generate leads without content!
  17. 17. By regularly sharing engaging content, you stay top of mind
  18. 18. Great content will help you convert your leads into sales
  19. 19. For this to work you need a strategy & content plan
  20. 20. Don’t treat pharma regulations as an excuse for not posting content
  21. 21. Join our poll! Do you share content on LinkedIn? • We don’t share content • We occasionally share content • We regularly share content but don’t have a strategy • We have a content strategy for generating leads
  22. 22. Mistake #4 Having a blank LinkedIn company page
  23. 23. Are your staff listed on your company page?
  24. 24. Are you making use of status updates to inform and educate clients?
  25. 25. LinkedIn have just introduced a showcase feature to help you further educate clients
  26. 26. Join our poll! Does your company have a LinkedIn page? • No we don’t have a company page • Yes we have a company page, but no updates • We have a company page, with occasional updates • We have a company page with regular updates
  27. 27. Mistake #5 Not being active within LinkedIn Groups
  28. 28. Can you afford to ignore these stats? • There are 2+ million groups & over 4,000 are pharma-related • Hundreds of discussions are added every minute • 8,000 new groups are created each week • The average user is a member of 7 groups • Those who participate in group discussions have 4x as many profile views as those who aren’t part of groups. • PharmaMkt has has 68,000+ members, over 10 new conversations daily
  29. 29. You can search for and directly message other group members
  30. 30. Group discussions are a great way of discovering new opportunities
  31. 31. Mistake #6 Not using LinkedIn ads
  32. 32. You can reach a highly targeted audience
  33. 33. You can drive more followers to your company page through sponsored updates
  34. 34. Mistake #7 Don’t talk about yourself!
  35. 35. Avoid the temptation to overly-promote your business
  36. 36. You could end up being blocked from LinkedIn groups (& be in breach of pharma regulations)
  37. 37. Instead focus on your audience’s pain points
  38. 38. And the result?……Conversion!
  39. 39. By solving other members’ problems, you indirectly (and more powerfully) promote your own business
  40. 40. Questions for you to consider today…
  41. 41. #1. Do you have a LinkedIn strategy?
  42. 42. #2. Do you have a lead generation plan?
  43. 43. #3. Do you have content strategy?
  44. 44. If you answered no to any of these questions, here’s where you can seek help…
  45. 45. Danny Bermant danny@brainstorm-digital.co.uk Website: brainstorm-digital.co.uk Twitter: @bstormdigital Facebook: brainstormdigital LinkedIn: uk.linkedin.com/in/brainstormdigital Youtube: youtube.com/user/brainstormdesignltd Dr. Lucy Muñiz lucia.muniz@gmail.com Website: www.linkedin.com/groups/Phar maceutical-Health-Marketing- 28204/about Twitter: @pharmaMKTnet LinkedIn: cl.linkedin.com/in/luciamuniz
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