Social media for busy dames

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Brandy Nagel, social media coach, presented this slide show to Les Dames d’Escoffier International via webinar on 5/3/2010

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  • Social media for busy dames

    1. 1. Social Media for Busy Dames <ul>Learn what you need to know about Facebook, Twitter, blogging, etc., so you can: <ul><li>promote your business
    2. 2. advance non-profit initiatives
    3. 3. monitor your online reputation
    4. 4. protect your privacy </li></ul>We'll talk about the essential social marketing tools and what you need to know. </ul>
    5. 5. Social Media: is it puppy love?
    6. 6. Companies with high levels of social media activity increased revenues by 18% on average in the last 12 months. Source: Research from Wetpaint & Altimeter
    7. 8. Social technology is democratizing communications.
    8. 12. How can your company stand out in a crowd?
    9. 13. Rules of Social Media <ul><li>Start slow and ramp up.
    10. 14. Reserve your online name on platforms you may use later. www.namechk.com
    11. 15. Be consistent: </li><ul><li>Use the same name and visual images
    12. 16. Use one voice or a specific vocabulary
    13. 17. Establish a schedule of communications </li></ul></ul>
    14. 19. Rules of Social Media <ul><li>Develop your search skills.
    15. 20. If you participate in only one online community, it should be LinkedIn. </li><ul><li>Explore LinkedIn Groups and Questions & Answers </li></ul></ul>
    16. 22. Rules of Social Media <ul><li>Think about your personal safety at all times </li><ul><li>Review your privacy settings on Facebook, LinkedIn and other sites.
    17. 23. Delete accounts you don't intend to use again.
    18. 24. Never post </li><ul><li>User names and passwords
    19. 25. Detailed contact information
    20. 26. Personal travel plans </li></ul><li>Set up Google Alerts to monitor important topics </li></ul></ul>
    21. 29. Questions? Facebook Twitter LinkedIn Blogging Promoting your business Online reputation Digital presence Privacy and safety
    22. 30. Thanks, ladies! Brandy Nagel, Social Media Coach [email_address]
    23. 32. X X

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