Emerging SEO Strategies
& Trends that Every
Marketer Needs to Know!
CEO, Web Talent Marketing
• Born in London, England
•I have a Wife, 2 dogs and a cat
•Founded two internet companies
starting when I was 24.
•Hold an MBA
•Working for Internet Companies
•Speak on Web Marketing at
conventions across the country
•I’m fueled by Vision.. Big time!
•Founded in 2008
•18 employees and growing!
•Clients in varied Industries from across
•Promotion World ranked us #4
•Top SEOS ranks us #17 in the US
•Our thoughts are published
•We operate the Lancaster SEO Meetup
Group – It’s FREE!!!!
•Saying we are passionate about search
marketing is an UNDERSTATEMENT!
Awards & Certifications
Find us here
•Launched February 2011
•Affected 12% of search
•Has been refreshed over 20
•Targets poor/thin content
•Websites with heavy ad
•Put tons on online business
out of business
•Launched April 2012
•Affected 3% of search results
•Is very difficult to reverse
•Targets Spammy SEO
•Is known as the “over
•Punishes you for “bad links”
•Google provided a tool in fall
of 2012 to help correct sites
that were punished.
• Optimize your website for the social media revolution
• Register and promote you local listings in search engines and
• Research, analyze and develop a strategy for mobile users
• Stop looking at rankings – Look at leads, sales & engagement
• Social Media is to important to leave to an intern
• There is no cheap tricks or shortcuts to great online marketing
• Content is king… Still!
• Social shares are queen!
• Focus only on quality metrics