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How do you know when it's time for a new website?


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Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs

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How do you know when it's time for a new website?

  1. 1. Find Us
 Pixeled Eggs
 144 Liverpool Road
 N1 1LA Say Hello Phone Us 
 +44 (0) 207 684 0143 How do you know when it's time for a new website? Date
  2. 2. Why? We’re here to share our experience of working with charities and give you the tools to create robust websites and get the most value for money.
  3. 3. Hello, we’re Pixeled Eggs. Sepas 
 Seraj Founder Kris 
 Samyui-Adams Creative Director
  4. 4. We’re a multidisciplinary team 
 of experienced creatives, experience architects, technologists and producers.
  5. 5. Charities we work with CALL TXT runaway helpl ne 116 000 free 24/7 confidential
  6. 6. Today we will cover: Is it time for a new website? What options do you have? What should you consider when writing a brief? How to make the most of what you have.
  7. 7. Is it time for a new website? Top 5 indicators.
  8. 8. Is your website less than 5 years old?
  9. 9. Is your website less than 5 years old? In terms of design principles. Digital is still in its infancy; trends, 
 behaviours and patterns are constantly changing. 2014 2019
  10. 10. Does it meet the needs of your users?
  11. 11. Does it meet the needs of your users? Information 
 and insights User
 needs Business
  12. 12. Is it easy to update the content on your site?
  13. 13. Does your site load quickly?
  14. 14. Does your site load quickly?
  15. 15. Is your site secure?
  16. 16. Did you answer no to anything?
  17. 17. Even ONE NO means you need to TAKE ACTION!
  18. 18. So, what are your options?
  19. 19. Website Building Apps Average cost over 4 years: 
 up to £5,000 Cheap but lack flexibility Website Themes/platforms Bespoke Built Website Average cost over 4 years: £15,000 to £20,000 Quick to build but often use dated code which can affect SEO and site speed Average cost over 4 years: £50,000 to £100,000 Built specific to your needs, planning, design and build are timely and therefore increase cost significantly
  20. 20. What about 
 technology options? …PLEASE DON’T FALL ASLEEP. They’re important and should 
 be open and supported to allow you 
 the room to grow.

  21. 21. Opensource frameworks: Use open-source, it’s tried and tested, and it works… … really well! Foundation Bootstrap UIKIT Materialize React Vue Angular jQuery WordPress Umbraco Drupal Contentful
  22. 22. 3rd party applications And make use of existing services
  23. 23. Data sourced from ZDNET 78% of businesses run open-source software. 
 You need a very good reason not to.
  24. 24. There are lots of big platforms using open source tech
  25. 25. There are lots of big platforms using open source tech
  26. 26. There are lots of big platforms using open source tech
  27. 27. For the delegates here today, WordPress powers over 60% of your websites.
  28. 28. Things to consider when writing the brief?
  29. 29. I want to help I need help Focus on your audience and their needs.
  30. 30. Create personas to understand your audience and what they want to do
  31. 31. Donate Thanks! We really appreciate it. Share the great work with your friends: Read more about the impact of 
 our work Engage with 
 them and identify moments of trust
  32. 32. Consult your team, consider their needs, and get them on-board
  33. 33. Make sure the system is scalable and flexible
  34. 34. Success metrics 
 and tracking
  35. 35. Your users and their data are your responsibility. SECURITY IS A MUST.
  36. 36. Timings & budget Ask yourself: have I got the resources to get this done in the time I’m asking?
  37. 37. And what if it’s not time for a change yet top 3 tips
  38. 38. Concentrate on SEO and traffic channels, Accelerated Mobile Pages (AMP) get your digital strategy right
  39. 39. Make sure your designs are consistent across all channels
  40. 40. The insights you gather will allow you to make informed decisions and focus on your priorities based on your budget before you embark on the next iteration of your website.
  41. 41. Thank you
 The Eggs