Using Social Media To Access The Hidden Job Market

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As promised here are the slides from my workshop in the Ilac library.

Many thanks to all who attended.

Any questions please email me on info@careerscoach.ie

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  • [twitter] The webinar just kicked off, join “How to grow your business network with social media” here http://bit.ly/8ZxWLF [/twitter]
  • [twitter] Social media is just a set of tool. You are the engine. It’s normal to constantly hit these stages: Build, Disassemble, Adjust, Repair [/twitter]
  • [twitter] LIVE examples for blogs, Twitter and LinkedIn are coming up! Join us here http://bit.ly/8ZxWLF [/twitter]
  • [twitter] If you don’t have a blog… how will you build your business reputation online? What will you share on social networks? [/twitter]
  • [twitter] Social media is just a set of tool. You are the engine. It’s normal to constantly hit these stages: Build, Disassemble, Adjust, Repair [/twitter]
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  • http://www.youtube.com/watch?v=9EzNll1U2N8
  • Using Social Media To Access The Hidden Job Market

    1. 1. Using Social Media To Access The Hidden Job Market By Greg Fry
    2. 2. A Positive Attitude will lead to success
    3. 3. <ul><li>Recruitment Agencies. </li></ul><ul><li>Newspapers and Online Job Boards. </li></ul><ul><li>Job Fairs. </li></ul><ul><li>Networking. </li></ul><ul><li>Speculative Applications </li></ul>5 Ways to look for work
    4. 4. <ul><li>Stay up to date. </li></ul><ul><li>Get information from experts. </li></ul><ul><li>Be noticed. </li></ul><ul><li>Research marketplace. </li></ul><ul><li>Get help with your job search. </li></ul><ul><li>Build an online portfolio. </li></ul><ul><li>Let employers find you. </li></ul>Benefits of building a profile online
    5. 5. What is LinkedIn? Facebook with Ties?
    6. 6. <ul><li>Your online CV. </li></ul><ul><li>80% of employers use LinkedIn to find staff in the US. </li></ul><ul><li>Over 420,000 active LinkedIn users in Ireland. </li></ul><ul><li>Over 75% of LinkedIn users are decision makers. </li></ul>What is LinkedIn?
    7. 7. What LinkedIn Looks like
    8. 8. 12 Steps to get LinkedIn
    9. 9. <ul><li>Add a Quality Photo. </li></ul><ul><li>Spend time on your Bio and Experience. </li></ul><ul><li>Get Recommendations. </li></ul>1. Spend time and get your Profile 100%
    10. 10. <ul><li>Old school Friends. </li></ul><ul><li>College Friends and staff members. </li></ul><ul><li>Business Contacts. </li></ul><ul><li>Target Individuals. </li></ul>2. Building Up Connections
    11. 11. 3. Personalise your LinkedIn Account and Stand Out From the Crowd. <ul><li>Make sure you have a Unique URL. </li></ul><ul><li>Add Twitter account, Blog address and personalise the names. </li></ul><ul><li>Rearrange your headings to stand out. </li></ul><ul><li>Use Keywords to attract Employers. </li></ul>
    12. 12. 4. Add Applications to your Profile <ul><li>Amazon. </li></ul><ul><li>Slideshare. </li></ul><ul><li>Google Docs. </li></ul><ul><li>Wordpress. </li></ul><ul><li>LinkedIn Polls. </li></ul>
    13. 13. <ul><li>Update your status frequently. </li></ul><ul><li>Personalise all introductions. </li></ul>5. Update and Personalise
    14. 14. <ul><li>Find Relevant Groups. </li></ul><ul><li>Make new Contacts. </li></ul><ul><li>Demonstrate your expertise. </li></ul><ul><li>Ask Questions. </li></ul><ul><li>Follow & get advice from experts. </li></ul><ul><li>See Exclusive Jobs. </li></ul><ul><li>Be Seen and let employers find you. </li></ul>6. Join Groups
    15. 15. Groups on LinkedIn
    16. 16. Questions on LinkedIn
    17. 17. 7. Skills & Expertise
    18. 18. 8. Events
    19. 19. 9. Paid LinkedIn Services
    20. 20. 10. Follow Companies
    21. 21. 10. Follow Companies cont…
    22. 22. 11. Move your Contacts Offline
    23. 23. 12. Invest your time in LinkedIn
    24. 24. <ul><li>Go to - resume.linkedinlabs.com </li></ul><ul><li>Sign in with your LinkedIn account. </li></ul><ul><li>Create your CV or Resume. </li></ul><ul><li>Other options for creating an online cv – visualcv.com, innovate cv and cvcafe.ie. </li></ul>Fancy a New CV?
    25. 25. <ul><li>1.9 million Irish Facebook users. </li></ul><ul><li>Tell your friends what you are looking for. </li></ul><ul><li>Like relevant Companies. </li></ul><ul><li>Add your work experience. </li></ul><ul><li>Keep an eye on the small ads. </li></ul>Facebook
    26. 26. Applications to Look at on Facebook
    27. 27. Be careful what you say – A Facebook Story
    28. 28. <ul><li>180,000 Irish Users. </li></ul><ul><li>Real Time. </li></ul><ul><li>Research the market. </li></ul><ul><li>Get advice and engage. </li></ul><ul><li>Talk to companies directly. </li></ul><ul><li>Tell people what you are looking for. </li></ul><ul><li>Use tools such as Tweetdeck to filter out the noise. </li></ul>Twitter
    29. 29. <ul><li>Twitjobsearch.com </li></ul><ul><li>TweetMyJobs.com </li></ul><ul><li>#Hire Friday. </li></ul>Twitter cont…
    30. 30. <ul><li>2 nd Largest Search Engine behind Google. </li></ul><ul><li>Over 35 hours of video uploaded to YouTube every minute. </li></ul><ul><li>1.3 million Irish You Tube viewers. </li></ul><ul><li>Rubberbandits Internet success with over 6 million views on You Tube. </li></ul>You Tube
    31. 31. You Tube
    32. 32. <ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>Tumblr </li></ul>Blogging
    33. 33. <ul><li>Put your CV online. </li></ul><ul><li>Tell the reader who you are, what you do & what you are looking for. </li></ul><ul><li>Showcase your skills and achievements in more depth. </li></ul><ul><li>Show your genuine passion and interest for your industry. </li></ul><ul><li>Comment on industry trends and developments. </li></ul>Blogging – Your Portfolio online
    34. 34. Other Social Media
    35. 35. Questions and Chat twitter.com/careerscoacheu ie.linkedin.com/in/gregfry facebook.com/thecareerscoach youtube.com/careerscoacheu www.careerscoach.ie [email_address]

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