Twitter tactics


Published on

“You have to do more than social media; you have to do social marketing.”
- Mediotype

Published in: Lifestyle, Technology, Business
  • Be the first to comment

  • Be the first to like this

Twitter tactics

  1. 1. Twitter Tactics
  2. 2. Why Social Media? Primary Objectives/Benefits: •Building relationships •Listening to the market •Promoting content •Influencing buyers “You have to do more than social media; you have to do social marketing.”
  3. 3. Why Twitter? The New-Age Newspaper •Primary source for live events and breaking news •More than 500M users as of 2012 ‣ Top 10 most popular sites •Large following signifies strong online affinity for your business MedioFact: 15% of online adults use Twitter, and 8% do so on a typical day.
  4. 4. Who Uses Twitter? Demographic Groups: •African Americans ‣ More than 28% use Twitter •Young Adults ‣ 26% of Internet users ages 18-29 use Twitter •Urban/Suburban Residents Mobile Users: •20% of smartphone owners use Twitter MedioFact: Globally, there are more people with mobile phones than running water.
  5. 5. Leading Off Choosing a Username: •Shorter is better ‣Only 140 characters ‣Use alliteration if possible
  6. 6. Leading Off Choosing Profile Photo: •Logo > Picture •Less than 700k Writing Your Bio: •Concisely describe what you do •Explain how you help people •Show some personality!
  7. 7. Case Study
  8. 8. Case Study
  9. 9. Follow the Leaders Becoming a Follower Accomplishes Four Goals: 1.Identifies relevant accounts 2.Encourages others to follow you 3.Associates yourself with industry experts and influentials 4.Creates a platform for initiating conversation
  10. 10. Follow the Leaders Follower Tools: 1. 2. 3. 4. 5.
  11. 11. Lead the Followers What Should You Tweet About? •Do not use Twitter solely for self-promotion •Build relationships; exude reciprocity •Pay attention to what prospective customers are tweeting about, and react accordingly MedioConcept: All content should be helpful and ultimately create value in some way.
  12. 12. Lead the Followers MedioFact: The best time of the day to write a tweet is between 1pm-3pm EST. Tweet Tips: •Engage followers and influencers by including an “@” in your tweets •Ideally your twitter feed should be a mix of tweets you’ve created, as well as replies and retweets
  13. 13. Lead the Followers The 80/20 Rule: Says to post 80% helpful or entertaining content and save 20% for self promotion. The 4-1-1 Rule: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly, share four pieces of relevant content written by others.
  14. 14. TweetChats Do You Speak #? •A hashtag is a public conversation that allows you to easily participate in discussion about a unique topic •Amazing way to engage with fans and followers •Effective method for understanding and growing your community, while promoting your business/brand
  15. 15. Resources Useful Tweetchats: Insert examples of useful #’s. not sure what you want me to do here in terms of whether i should include mediotype twitter or hashtags etc
  16. 16. Resources