The second presentation from the "Direct Marketing Tips" set shows you how to organize in a better way the data gathering for your customers' database.

1. Piece by Piece
How to Build a Database?
Direct Marketing tips by Mediapost Hit Mail
#2

2. Summary:
1. Your Customers
What do you know about them and what do you want to learn about them?
2. What Information to Ask for?
What does ‘relevant’ mean for your business?
3. Caveats When You Rent Databases
The most important questions you should ask yourself before renting a database?
4. Data, Targeting & Analysis
Is it necessary to have absolutely perfect database?
5. Some Proven Ways to Build a Database
You can start with them now.
6. Opt-in & Opt-out
The milestones of the direct marketing. Definition and tips.
7. Our 5 Database Setup Tips
How to build a better database.
8. A Point to Remember.
The most important when you build or rent databases.

3. Direct Marketing Tips:
Mediapost Hit Mail Bulgaria is providing all the partners of the company with a
set of short but useful presentations about direct marketing. These materials
contain some free tips on how to organize better various DM activities.
This is the second presentation within the set. It is available only for the
partners of Mediapost Hit Mail and people who are really interested in
developing a successful direct marketing strategy.
If you are interested in it, you can get it immediately. Just drop us an e-mail at
office@mediaposthitmail.bg, call us at +359 885 360 715 or use any of the
contacts from the next slide. We will send it to you immediately. Moreover, we
will provide you also with the others in the set once they are prepared.
Please don’t forget - if you have a friend or colleague who you think would like
to hear from us, please send us their e-mail as well.
They'll get a polite invitation (which they can decline) and we can help them
build and exploit their database in an imaginative and profitable way.

4. Our contacts:
9 Sveti Sedmochislenitsi Str.,
Sofia 1421, Bulgaria
Phone: (+359) 2 962 86 29
Fax: (+359) 2 962 86 29
Mobile: (+359) 885 360 715
E-mail: office@mediaposthitmail.bg
Web: www.MediapostHitMail.bg
just one more...

5. More to come:
1. Why Do You Need Your Own Database?
2. How to Build a Database?
3. How to Manage Your Database?
4. How to Segment your Customers?
5. Tests - How to Run and Analyze Them?
6. The Deliverability Problem
7. Personalization
8. Online & SMS Promotions
9. Useful Direct Marketing Tips
10. How to Launch Your CRM Program?
11. The Advantages of Direct Marketing (Summary)