Workary June 2018

1. How to Get
More Opportunities
via LinkedIn
with Rod Sloane
LinkedIn Champion : LinkedIn as a Service : rod@rodsloane.co.uk

3. About Rod
Worked in Sales, BD for IBM, CA, BAT & BT
Author 2.5 books, Sales & Marketing Alignment Podcast
LinkedIn as a Service, 100% guarantee
Run two LinkedIn Groups with over 201,000 members
Married, live in Ealing, play tennis & make Peanut Butter
Core Process "Showing Up"

5. “Everybody wants to
be successful on
LinkedIn,
but....”

6. “Everybody wants to
be successful on
LinkedIn,
but nobody wants to
do the work.”

7. What is
LinkedIn?

8. Linkedin Data/ Trends
● 562 + million users
● 40% of members daily use
● 70% of Members are outside the USA
● Goal is 3 billion users

9. Linkedin Data/ Trends
● 562 + million users
● 40% of members daily use
● 70% of Members are outside the USA
● Goal is 3 billion users
● All the above doesn’t matter

10. Linkedin Data/ Trends
What do
you want
to achieve
on
Linkedin?

11. Focus on your Audience
● Your Niche

12. Focus on your Audience
● Your Niche
● Your Ideal Prospect

13. Your Ideal Prospect will
be easiest to attract

14. Your Ideal
Prospect will
have the highest
revenue
potential

15. Who is Your Ideal Prospect?

17. Where should you focus on Linkedin?

18. Where should you focus on Linkedin?
● Sort your Profile...think mobile

19. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP

20. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP
● Publish posts regularly

21. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP
● Engage
● Publish posts regularly
● TALK, TALK, TALK

22. Focus on your Audience
● Your Niche
● Your Ideal Prospect
● NOT your look-a-likees or peer group

23. A Linkedin Champion’s Story

24. Do you know this man?

25. Do you know this man?
● Kenneth Stephens, Attorney

26. Do you know this man?
● Kenneth Stephens, Attorney
● Construction Law

32. Follow Kenneth Stephens
“If you start your own firm you have to have
personality and hustle to convince people to work
with your company.
All of these require strong interpersonal skills, which
simply isn’t stressed enough.
Business is about relationships and humility.
You have to “play the long game,” which means you have
to invest time, money and emotion, without any
immediate expectation of financial return.”

33. Follow Kenneth Stephens
“I used LinkedIn to identify construction companies that I
wanted to represent and identified their general counsels
and corporate executives and connected with them.
It was not uncommon for me to spend four hours a
day connecting with new people on LinkedIn and
sending them customized notes to go with my requests.
My following quickly grew to 5,000+ connections. I asked
them if they were open to lunch or coffee…”

34. Follow Kenneth Stephens
“Many ignored me but I remained persistent.
In fact, I would regularly message the same person 10
to 15 times.
Before they’d reply, with something like “Thank you, Ken,
for continuing to follow up with your kind invitations.
What’s your schedule like next week?”
I began meeting with these corporate decision makers
and quickly learned that very few of them mind
persistence and if they’re not interested, they’ll tell you.”

36. Follow Kenneth Stephens
“As a result of implementing these strategies, my business
saw record growth and revenue jumped 243%.
I now employ multiple associates and staff.
I have sufficient revenue to spend thousands on internet
marketing, billboards and social media advertising.
Most importantly, I am now representing some of the
largest companies in the state and in the country.
However, none of this came without struggle, patience,
and persistence.”

37. You, too, could be laughing like Ken
“You can do what
Ken, did…...

38. You, too, could be laughing like Ken
“You can do what
Ken, did……
Couldn’t you??”

39. Linkedin Profile Basics
● Who are you?

40. Linkedin Profile Basics
● Who are you?
● What do you do?

41. Linkedin Profile Basics
● Who are you?
● What do you do?
● Why should anyone care?

42. Linkedin Profile Basics
● Who are you?
● What do you do?
● Why should anyone care?
● What results do you achieve?

43. Linkedin Data/ Trends
What do
you want
to achieve
on
Linkedin?

44. A Linkedin Loser’s Story

49. June 2018 is the most important
month in the most important quarter
in the most important year in your
company's history! JFDI!

50. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP & Rod!
● Engage, ask me for a quick profile review
● Publish posts regularly
● TALK, TALK, TALK
● Hire me for LinkedIn-as-a-Service $2,000 monthly