How to promote your brand on LinkedIn

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Presented to 4Networking Waltham Forest on Friday 27th July.

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How to promote your brand on LinkedIn

  1. 1. How to raise your brand’s profile through LinkedIn Danny Bermant Friday 27th July 2012@brainstormdsgn
  2. 2. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  3. 3. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  4. 4. Your profile can include multiple positions
  5. 5. Personalise your LinkedIn recommendation requests
  6. 6. Avoid connecting to people you don’t know
  7. 7. Enhancements to your LinkedIn profile (1)
  8. 8. Enhancements to your LinkedIn profile (2)
  9. 9. Enhancements to your LinkedIn profile (3)
  10. 10. Search LinkedIn events to find functions that potential clients may be attending
  11. 11. Make sure you have a completed company page and that it includes your staff
  12. 12. List your products & services on your company page
  13. 13. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  14. 14. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  15. 15. Open vs Closed LinkedIn Groups. Choose carefully
  16. 16. HP used LinkedIn groups to improve brand perception among SMBs
  17. 17. LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  18. 18. If you employ staff, ensure that you provide social media guidelines
  19. 19. If you enjoyed todays briefing, you may be interested in…Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.php

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