The Business of Social Media
 

The Business of Social Media

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Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal ...

Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.

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The Business of Social Media The Business of Social Media Presentation Transcript

  • The Business of Social Media @DaveKerpen CEO of @LikeableMediaNew York Times Bestselling Author of @LikeableBook
  • In The Old Days…
  • Today…
  • 3Marketing 20 Years Ago
  • Marketing Today
  • Marketing A Likeable BusinessIn A Social Media World
  • Responsiveness
  • Thought Leaders
  • Likeable
  • The Great Equalizer
  • It’s An Equalizer For You Too
  • Personal Branding on Twitter
  • Personal Branding on Facebook
  • Personal Branding on Facebook
  • Personal Branding on Facebook
  • Personal Branding on LinkedIn
  • Find Your Perfect Job, Go For It!
  • Engage Employers
  • Or Build Your Own Future
  • The Future Is Yours
  • Questions &Grand Prize DaveKerpen.com FB.com/DaveKerpen @DaveKerpen