The Business of Social Media
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The Business of Social Media

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Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal ...

Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.

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The Business of Social Media Presentation Transcript

  • 1. The Business of Social Media @DaveKerpen CEO of @LikeableMediaNew York Times Bestselling Author of @LikeableBook
  • 2. In The Old Days…
  • 3. Today…
  • 4. 3Marketing 20 Years Ago
  • 5. Marketing Today
  • 6. Marketing A Likeable BusinessIn A Social Media World
  • 7. Responsiveness
  • 8. Thought Leaders
  • 9. Likeable
  • 10. The Great Equalizer
  • 11. It’s An Equalizer For You Too
  • 12. Personal Branding on Twitter
  • 13. Personal Branding on Facebook
  • 14. Personal Branding on Facebook
  • 15. Personal Branding on Facebook
  • 16. Personal Branding on LinkedIn
  • 17. Find Your Perfect Job, Go For It!
  • 18. Engage Employers
  • 19. Or Build Your Own Future
  • 20. The Future Is Yours
  • 21. Questions &Grand Prize DaveKerpen.com FB.com/DaveKerpen @DaveKerpen