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Social Media Presentation for 2011 SC Affordable Housing Forum
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Social Media Presentation for 2011 SC Affordable Housing Forum

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Transcript

  • 1. Social Media:frombasics tobest practices
    Dr. Curtis R. Rogers,
    Communications Director
  • 2. Discussion Topics
    Overview
    Facebook
    Twitter
    YouTube
    Wrap-Up/Q&A
  • 3. Did You Know?
  • 4. How does all this affect your organization?
    Why is social media important?
    But what if I don’t have enough time?
    Why should I bother?
    How do I keep up with all this stuff? (will discuss later)
    What is the next step?
  • 5. Is Social Media a Fad?
  • 6. Definitions (stop me and ask!)
    Importance of setting up generic social media email account
    Create spreadsheet of web 2.0 accounts
    Good practices – linking to web site
    Social media policy
  • 7. Starting points (see handout)
    Pages vs. groups
    How to make effective use?
  • 8. Basics/how to (see handout)
    Twitter management tools a must! (hootsuite/tweetdeck)
    Scheduling future tweets
    Lists
    Hashtags
    Searching
    search.twitter.com
    Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group.
    The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
  • 9. How to set up a channel?
    Subscribing
    Searching
    Playlists
    What is helpful to post?
    SCSL uses
    Importance of good audio
    Equipment Needs w/prices (next slide)
  • 10. Video equipments needs
    Computer with Internet access
    Flip video $150 (with USB connection)
    Canon Vixia $500+
    Tripod $50
    Wired or wireless Mic $50-$200
    Editing software (comes with Mac – iMovie or with a PC MovieMaker)
  • 11. How do I keep up?????
    Blogs/Google Reader
    Mashable.com
    Twitter blog
    Youtube blog
    AllFacebook blog
    Endgadget tech gadgets blog
    Social Media Examiner blog
  • 12. Thank you!
    Dr. Curtis R. Rogers, Communications Director
    SC State Library
    803-734-8928
    crogers@statelibrary.sc.gov

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