This document discusses social media best practices and provides an overview of popular platforms like Facebook, Twitter, YouTube. It addresses why social media is important for organizations and how to effectively use different social media channels. The document also lists equipment needs and costs for creating video content and recommends tools for scheduling tweets and managing multiple social media accounts. It emphasizes the importance of setting social media policies and guidelines for organizations.

1. Social Media:frombasics tobest practices Dr. Curtis R. Rogers, Communications Director

2. Discussion Topics Overview Facebook Twitter YouTube Wrap-Up/Q&A

3. Did You Know?

4. How does all this affect your organization? Why is social media important? But what if I don’t have enough time? Why should I bother? How do I keep up with all this stuff? (will discuss later) What is the next step?

5. Is Social Media a Fad?

6. Definitions (stop me and ask!) Importance of setting up generic social media email account Create spreadsheet of web 2.0 accounts Good practices – linking to web site Social media policy

7. Starting points (see handout) Pages vs. groups How to make effective use?

8. Basics/how to (see handout) Twitter management tools a must! (hootsuite/tweetdeck) Scheduling future tweets Lists Hashtags Searching search.twitter.com Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group. The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

9. How to set up a channel? Subscribing Searching Playlists What is helpful to post? SCSL uses Importance of good audio Equipment Needs w/prices (next slide)

10. Video equipments needs Computer with Internet access Flip video $150 (with USB connection) Canon Vixia $500+ Tripod $50 Wired or wireless Mic $50-$200 Editing software (comes with Mac – iMovie or with a PC MovieMaker)

11. How do I keep up????? Blogs/Google Reader Mashable.com Twitter blog Youtube blog AllFacebook blog Endgadget tech gadgets blog Social Media Examiner blog

12. Thank you! Dr. Curtis R. Rogers, Communications Director SC State Library 803-734-8928 crogers@statelibrary.sc.gov