Social Media Elevation


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Social Media Innovation, Implementation and Measurement: Mixing the right social media recipe for success. SEO + SMO

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Social Media Elevation

  1. 1. Social Media elevation<br />Innovation, Implementation and Measurement<br /><br />SITA 10/7/09<br />
  2. 2. Popular Channels<br />BLOG<br />Noted in a survey for SITA<br />Loss of status<br />
  3. 3. The Conversation Prism<br />Multiple Engagement Options<br />
  4. 4. Social Media Recipe For Success<br />**To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE.<br />Mix The Right Ingredients<br />Your Winning Combination!<br />Spice -up your current recipe:<br />Something for everyone to enjoy:<br />
  5. 5. Manage Your Networks<br />Retaggr: <br /> and FriendFeed:<br />Online profile and portfolio of your accounts.<br />All-in-one: Connect all accounts and they’ll stream content and auto-post your info.<br />Retaggr<br /><br />FriendFeed<br />FriendFeed<br />
  6. 6. Enhance Your Status<br />Facebook, YouTube, Twitter, Digg, LinkedIn, etc: <br />Blog and Website:<br />BLOG:<br />Have a blog within website or build in using WordPress (backend analytics). Blogger is an option (use GetClicky for analytics).<br />Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content.<br />Consistently post (3 posts minimum a week).<br />Encourage comments by asking questions and respond by the end of the day.<br />Share your posts using other social media tools (AddThis, ShareThis – both offer analytics and measurement)<br />WEBSITE:<br />Direct online traffic to a landing page.<br />Share videos using social media tools<br />Have online forums (chat) to offer instant contact.<br />Show off your social media profiles with icons/buttons on landing page.<br />FACEBOOK:<br />Status updates and follow back if right fit<br />Route fans, friends, viewers to your website using tiny URL’s such as or<br />Share press and interact <br />YOUTUBE:<br />Share videos and post on landing page. Follow others who share interests.<br />TWITTER:<br />Use Hootsuite to manage account(s) and to setup auto-tweeting of your blog posts.<br />LINKEDIN:<br />Create Group to allow for sharing of info and ask questions. ALWAYS LISTEN FIRST, then RESPOND. <br />Add Connections that have right fit.<br />DIGG:<br />Digg your press releases and blog posts and do the same when you find information you feel is important.<br />
  7. 7. Measure Your Success<br />Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more?<br />Facebook, YouTube, LinkedIn, Twitter, Digg, etc. <br />Blog and Website:<br />SOCIAL STATE:<br />Social Mentions<br />Facebook Friends, Fans, Group Members<br />Twitter Followers<br />Digg Subscribers <br />LinkedIn Connections<br />Link Click-throughs<br />Retweets<br />YouTube Subscribers, Views, Comments<br />SITE STATE:<br />Google Analytics<br />Blog Comments<br />Website Views, Hits<br />
  8. 8. LARGE SCALE MEASUREMENT<br />GOOGLE PRODUCTS: <br /><ul><li>Analytics
  9. 9. Website Optimizer
  10. 10. Adwords
  11. 11. Insights
  12. 12. Ad Planner</li></ul>HUBSPOT PRODUCTS:<br /><ul><li>Website Grader
  13. 13. Blog Grader
  14. 14. Facebook Grader (Profile & Fan Page)
  15. 15. Press Release Grader</li></li></ul><li>Google Analytics<br />
  16. 16. Google Website Optimizer<br />
  17. 17. Google AdWords<br />
  18. 18. Google Insights<br />
  19. 19. Google Ad Planner<br />
  20. 20. Search Engine Optimization (SEO)<br />The BEST formula is one in which Social Media is married to SEO.<br />SEO provides long-term security in search results. Links and Recs provide primarily the most benefit.<br />Add Social Media (almost immediate SE benefits) and the mark is made!<br />Image courtesy of Hubspot: Traffic Drawing Keywords<br />
  21. 21. SEO + SMO = RECIPE FOR SUCCESS<br />
  22. 22. Elza Hayen<br />Principal, Hayen Company<br />803.386.8646<br /><br />@EHayen(on Twitter)<br /><br />