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Library Photography 101


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Presentation for the Kershaw County Library Sytem staff education day. Library public relations, digital photography, and image editing basics are discussed.

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Library Photography 101

  1. 1. PHOTOGRAPHY 101 Library PR, Photography, and Image Editing Basics
  2. 2. Welcome and Agenda • About the presenter • Library PR Basics • Photography Basics • Taking Photos and Image Editing Basics using (hands on exercises) • Q&A
  3. 3. Professional PR • If they don’t know what your library is doing, then you’re not telling them! • Understanding your community. • How does my potential library customer find out about library services, events, programs? • Budget for PR!
  4. 4. Types of digital cameras • Webcams/phone cams • Point and shoot • Intermediate • Advanced Consumer • Prosumer dSLR • Professional dSLR
  5. 5. Types of Lenses • Wideangle zoom • Standard • Superzoom • Telephoto zoom • Macro • Fisheye
  6. 6. Pixels What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2- dimensional grid.
  7. 7. Setting the Right F-Stop for Your Digital Photo • Use an almost-wide- open f-stop to boost sharpness. • Adjust your depth of field by moving f-stops. • Avoid too-small f-stops.
  8. 8. Shutter Speed The unit of measurement which determines how long the shutter remains open as the picture is taken. The slower the shutter speed, the longer the exposure time. The shutter speed and aperture together control the total amount of light reaching the sensor. Shutter speeds are expressed in seconds or fractions of a second. For example 2, 1, 1/2, 1/4, 1/8, 1/15, 1/30, 1/60, 1/125, 1/250, 1/500, 1/1000, 1/2000, 1/4000, 1/8000. Each speed increment halves the amount of light.
  9. 9. A prefix on film speed ratings that stands for International Standards Organization, the group that standardizes, among other things, the figures that define the relative speed of films.
  10. 10. Think Critically About How Your Library Is Portrayed • Review the next few photos • What do you like? • What would you change?
  11. 11. What makes a good photograph? •Composition •Rule of Thirds • The rule of thirds is the simplest rule of composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts.
  12. 12. Perspective •Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.
  13. 13. Light • Manual settings • Natural light • Indoor lighting • Consider all options!
  14. 14. FOCUS • Auto focus • Focus Points
  15. 15. Location • Indoor • Outdoor • Landscape mode? • Portrait mode? • “Frame” the image
  16. 16. Size of subjects • Consider settings • Lens type • Tiny? • Giant?
  17. 17.
  18. 18. Hands on Exercises – Taking Photos and Editing Digital Images with • Take Photos – take as many as you want anywhere inside or outside of the library thinking about library promotion. • Visit and use Pixlr Express to edit your images. • After you’ve had a chance to do some editing, let’s discuss what worked well for you.
  19. 19. Additional Resources • YouTube • Magazines • Books in your collection
  20. 20. THANK YOU! Dr. Curtis R. Rogers Communications Director 803-734-8928