Social Media Presentation for 2011 SC Affordable Housing Forum

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Social Media Presentation for 2011 SC Affordable Housing Forum

  1. 1. Social Media:frombasics tobest practices<br />Dr. Curtis R. Rogers, <br />Communications Director<br />
  2. 2. Discussion Topics<br />Overview<br />Facebook<br />Twitter<br />YouTube<br />Wrap-Up/Q&A<br />
  3. 3. Did You Know?<br />
  4. 4. How does all this affect your organization?<br />Why is social media important?<br />But what if I don’t have enough time?<br />Why should I bother?<br />How do I keep up with all this stuff? (will discuss later)<br />What is the next step?<br />
  5. 5. Is Social Media a Fad?<br />
  6. 6. Definitions (stop me and ask!)<br />Importance of setting up generic social media email account<br />Create spreadsheet of web 2.0 accounts<br />Good practices – linking to web site<br />Social media policy<br />
  7. 7. Starting points (see handout)<br />Pages vs. groups<br />How to make effective use?<br />
  8. 8. Basics/how to (see handout)<br />Twitter management tools a must! (hootsuite/tweetdeck)<br />Scheduling future tweets<br />Lists<br />Hashtags<br />Searching <br />search.twitter.com<br />Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group.<br />The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.<br />
  9. 9. How to set up a channel?<br />Subscribing<br />Searching<br />Playlists<br />What is helpful to post?<br />SCSL uses<br />Importance of good audio<br />Equipment Needs w/prices (next slide)<br />
  10. 10. Video equipments needs<br />Computer with Internet access<br />Flip video $150 (with USB connection)<br />Canon Vixia $500+<br />Tripod $50<br />Wired or wireless Mic $50-$200<br />Editing software (comes with Mac – iMovie or with a PC MovieMaker)<br />
  11. 11. How do I keep up?????<br />Blogs/Google Reader<br />Mashable.com<br />Twitter blog<br />Youtube blog<br />AllFacebook blog<br />Endgadget tech gadgets blog<br />Social Media Examiner blog<br />
  12. 12. Thank you!<br />Dr. Curtis R. Rogers, Communications Director<br />SC State Library<br />803-734-8928<br />crogers@statelibrary.sc.gov<br />

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