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Social media use, government, and you

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Presentation for the SC Fire Academy quarterly education day.

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Social media use, government, and you

  1. 1. Social Media Use, Government, and You Dr. Curtis R. Rogers Communications Director 803-734-8928 crogers@statelibrary.sc.gov
  2. 2.  Introductions  Open discussion style Q&A  Review Facebook and Twitter  Social media policy issues and concerns in the workplace  Canva.com demonstration  Brainstorming project  discussion/report Agenda
  3. 3. Social media is no longer something new. Facebook has been around for more than 10 years. Twitter has been around since 2007. It’s time to stop thinking of social media as a new communications resource.
  4. 4.  Who uses what?  Facebook (personal)  Facebook (work)  Twitter (personal)  Twitter (work)  Other social media outlets? Facebook and Twitter
  5. 5. Facebook  Founded February 4, 2004; 12 years ago  Subsidiaries  Messenger  Instagram  WhatsApp  Oculus VR  1.71 billion monthly active users (June 30, 2016)
  6. 6. Facebook in Government  The Government’s Guide to Using Facebook  https://www.govloop.com/wp- content/uploads/2015/05/The- Governments-Guide-to-Using- Facebook.pdf
  7. 7. GovLoop surveyed 451 people comprised of government employees, industry leaders and public-sector workers.
  8. 8. Facebook Best Practices 1. Good content creation. 2. Reach the right people. 3. Measure success. 4. Make sure your page is secure. 5. What’s your list of best practices? 6. Pay for advertising.  Take 2 minutes to write down additional points you think are important!
  9. 9. Twitter  Founded March 21, 2006; 10 years ago  Subsidiaries  Vine  Periscope  313 million active users (June 2016)  DISCUSSION: How does your workplace use Twitter?  How could it use Twitter better?
  10. 10.  The 16 Rules of Hashtag Marketing Mastery  http://blog.sumall.com/journal/16-rules-hashtag- marketing-mastery.html 1. Proofread with the mentality of a 12-year- old 2. Have a backup plan if a hashtag goes bad 3. Use hashtags in sentences 4. Capitalize multi-word hashtags for clarity Use Hashtags
  11. 11. Social Media in the Workplace 1. Read 2. And 3. Follow 4. Your 5. Workplace 6. Social 7. Media 8. Policy
  12. 12. Workplace Scenario  New staff member always appears to be “playing” on Facebook.  You are the supervisor.  Three people have come to you in the last month to let you know this person just plays on Facebook all day long…  How do you deal with the situation?
  13. 13. Make Your Social Media BETTER!
  14. 14. Brainstorming Project  Take _____ minutes  Get into groups of 3-4 people  Someone in the group volunteer to take notes  Think about and respond to the following questions: Your organization is starting an advocacy campaign for Fire Prevention Week. 1. Which social media outlets could/should you use? 2. Who is your target audience? 3. How will you brand the campaign? (Tag line, graphics, etc.) 4. What is the project timeline?
  15. 15. THANK YOU! PLEASE FEEL FREE TO CONTACT ME AND REMEMBER TO SIGN UP FOR A STATE LIBRARY CARD!

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