The University of the year can help give your business a competitive edge in these troubled times using a range of free Web 2.00 resources and free social media applications. These are the slides for session one.
This is not a PowerPoint It is the lesson plan and I’m Sharing it with you (a Social Lesson Plan!)
Today 10 am to 11.30 first session 15 minute break 11.45 to 1.00 second session 1.00 to 1.45 LUNCH BREAK 1.45 to 2.45 third session 15 minute break 3.00 to 4.30 final session
<ul><li>Social Media for Enterprise </li></ul><ul><li>In these session we will look at: </li></ul><ul><li>Tools </li></ul><ul><li>Theories </li></ul><ul><li>Practices </li></ul>
What we will look at in this course <ul><li>How to promote your: self, product, service using social media </li></ul><ul><li>How to follow conversations relevant to you and/or your company </li></ul><ul><li>How to keep an eye on your competitors </li></ul><ul><li>How to manage information and social media developments </li></ul><ul><li>How to harness the energies of your staff, colleagues, users, participants and customers using social media tools and techniques </li></ul><ul><li>NB – promoting your business through social media takes time. </li></ul>
Social Media Tools Primary Tools Secondary Tools Support Tools Process Tools Research and Information Tools
Before we look at the Primary Tools Some research, support and process tools for this course …………
Social Media Identity! We will look at identity more in depth in session 2 For now create only accounts for practice that you can delete later. You will create accounts for your business when you are more familiar with the landscape and when you have considered strategies.
Social Media Identity! Multiple Browsers (IE, FF, Chrome, Safari, Opera) Tabbed Browsing What Browser do you Use?
Our Social Exercise Book www.bit.ly/TMATMA please go there now (choose your browser)
Why Blog? <ul><li>Easy to set up and maintain </li></ul><ul><li>Easy to set up a bespoke project blog </li></ul><ul><li>An escape from the corporate website </li></ul><ul><li>Start to engage in conversations </li></ul><ul><li>A place to express personality </li></ul><ul><li>Possibility for collaborations </li></ul><ul><li>A place to let go of corporate control and express personality </li></ul><ul><li>(or if you like - carefully planned spontaneity ) </li></ul>
Break Time Before we start blogging it should be time for our break
Assignment 1 Think of an imaginary business you are going to promote. Give it a name and consider it’s services or products. For the purposes of this course we are only creating trial social media. Add a disclaimer that this does not really represent your real business.
Can everyone access their email to send and receive from this room? Open a new tab in your browser (usually CONTROL + T) and go to www.wordpress.com In one tab of your browser you have instructions to set up your wordpress
Lunch Time If we’re on track, writing your first blog should take us up to lunch time 1.00
Conversations Conversations may be taking place right now about your business, certainly about your industry. You can’t control the conversation but you can join in
Conversations Social Media has “democratised” media and your customers can write or create media about your product just as easily as you can
Conversation Your social media accounts are not a glorified e-mail list Think about the psychology of conversations
Conversation Interestingly the way to gain social capital is through some very old values Courtesy (even exaggerated charm) Generosity (share your knowledge freely) Well written dialogue (punctuation, grammar) Honesty (admit mistakes, apologise) Transparency (everything you do online is visible anyway)
Web Writing (blogging) Writing for the web is not the same as writing an essay. There is a document on web writing in our Social Library, please study it. Assignment Two Please write a short piece in your own blog on your impressions and your own perspectives on web writing. By now we should have reached the time for our afternoon break. You can complete this assignment in your own time before next session in two weeks time.
Tools for Social Media. SM4E is as much about conversations and communication as it is about tools but it is important to use the right tools and focus on some primary ones, as there is a plethora of Social Media and Web 2.0 platforms available. There is a list of the Primary, Secondary, Process, Support and Information tools in our social library and extras will be added to our links library
Process Tools - Images Introducing Picasa (and Picasa Web) Simple image editing Screen Grabs for SM4E PC = Prnt Scrn – Goes to Picasa Mac = CMD Shift 3 – Goes to desktop then picasa And Flickr a conversation around pictures Making pictures useable in other contexts such as slide-shows, embeds, HTML
The Basics of Twitter OVERVIEW OF TWITTER AS A COMPANY Using Twitter Short 140 character messages (updates) @name = designated to be seen by @user – usage – placement (changes twitter) # hashtag -usage RT – ReTweet – usage D direct message Via @username - courtesy
Facebook <ul><li>The best way of a business using Facebook is with a Facebook Page </li></ul><ul><li>This is how the big corporations do it </li></ul><ul><li>You can share admin duties with colleagues </li></ul><ul><li>You can customise the page until it is virtually a website </li></ul><ul><li>You can have more than one facebook page. </li></ul><ul><li>The other way is to have a facebook group but that is more akin to a mailing list (or the way I have seen some people use it is) </li></ul><ul><li>Having a Facebook account is NOT the way to go. It goes against Facebook rules (one person = one account) and is not really very practical. </li></ul><ul><li>The wiki will take us through setting up a facebook page </li></ul><ul><li>We look at this more in depth in the next session. </li></ul>
Having a Strategy Unbridled (enthusiastic ?) use of social media could be a recipe for disaster. Consider a strategy. You need to build trust and this means being transparent online If you screw up – own up (and apologise profusely) Courtesy works great in social media: Praise peoples efforts, be polite and courteous, acknowledge your sources. Be honorable and humble. Consistency – decide on your publishing rate in your SM spaces and stick to it. Please look at the Wiki: assignment three.
In the next session we will look at: Further social media strategies. Organised and structured workflow. Research and enterprise (what is being said about YOU – what are your competitors doing. Support tools for effective use of social media and in-house collaboration. Tools to enhance your use of social media. Simple use of video.