How to use social media to enhance your PR efforts

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How to use social media to enhance your PR efforts

  1. 1. How to use social media to enhance your PR efforts<br />
  2. 2. today’s 3 key take-aways<br />Gain a thorough understanding of the changing media landscape <br />Learn how to participate, embrace and succeed using social media in PR strategy.<br />Walk away with solid ideas on how to establish and build relationships with journalists through social media. <br />
  3. 3. changing media landscape<br />social networking has changed the way we do business<br />able to get news and source information faster<br />
  4. 4. sourcing and reporting the news <br /><ul><li>social media networks
  5. 5. citizens are being engaged
  6. 6. public perception of stories
  7. 7. stories in real-time</li></li></ul><li>the bad news<br />tighter budgets <br />fewer resources <br />online coverage <br />shortened news cycles<br />content sharing techniques<br />tighter deadlines<br />
  8. 8. the good news<br />online = more control<br />content sharing = more exposure<br />tighter deadlines = more responsiveness <br />influence how your story is perceived<br />
  9. 9. read, watch & follow<br />before<br />read newspapers and magazines<br />watch news programs on television<br />follow local radio news<br />after<br />read tweets and Facebook updates from media outlets<br />observe conversations being created around the news<br />follow journalists covering specific topic on twitter, Facebook and LinkedIn<br />
  10. 10. start listening<br />over half of Canadian journalists have beenpitched via social network<br />read (outlets and journalists)<br />watch conversations <br />follow the source to become one<br />
  11. 11. journalists on social media<br />92% have a LinkedIn account<br />85% are on Facebook<br />84% use Twitter (up from 24% in 2009)<br />
  12. 12. The journalist connection<br />90% of journalists are using online tools for research<br />36% company website<br />32% company blogs<br />22% Twitter, Facebook & LinkedIn<br />PR Week/PR newswire’s Canadian “Media Survey 2010″ <br />
  13. 13. SEO in social media PR<br />are you and your company SEO friendly?<br />make sure your online profile(s) includes keywords<br />include your contact info<br />include a link to your website & other online social media<br />
  14. 14. engaging on social media <br />build relationships with journalists<br />background information<br />comment on or 'like' content <br />respond to queries and questions <br />
  15. 15. straightforward advice<br />do your homework <br />use your blog and website to attract media attention<br />use social media to follow and engage your favourite journalists, producers and media outlets<br />respond right away (the news is now)<br />
  16. 16. add Google juice to your PR<br />competitive insight<br />monitor developing news stories<br />interesting news angles<br />target reporters and editors<br />
  17. 17.
  18. 18. what next?<br />understand the news angle<br />understand the reporter<br /><ul><li>the pitch becomes easier
  19. 19. increase chances of media coverage</li></li></ul><li>case study<br />Go To Work Without Leaving Home<br /> Unofficial Work From Home Day<br />greater productivity <br />inclusion opportunities for employers<br />better work life balance for employees<br />
  20. 20. what made it great <br /><ul><li>credible statistics and sources
  21. 21. facts and figures to get their point across
  22. 22. printable employee support material
  23. 23. great quotes for impact and credibility
  24. 24. engaged communities to garner support or enlist public opinion</li></li></ul><li>public engagement<br />provided eco-friendly benefits that the public could really get behind<br />
  25. 25.
  26. 26. the result?<br />engage communities, garner support,enlist public opinion<br />over 75,000 followers on Facebook & twitter<br />endorsement from government<br />exceptional media coverage <br />
  27. 27. 5 Q’s to ask yourself<br /><ul><li>do you have a plan?
  28. 28. are you engaging?
  29. 29. is your website content up to date?
  30. 30. do you have a newsroom?
  31. 31. are social media profiles and your website SEO friendly?</li></li></ul><li>conclusion<br />Good PR is about People & Relationships<br />That’s because it allows media and target audiences to engage in your conversation about your brand, which can only lead to better results!<br />
  32. 32. questions?<br />

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