Technological strategies for engaging your community

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Technological strategies for engaging your community

  1. 1. Technological Strategies for Engaging Your Community<br />Dr. Curtis R. Rogers, Communications Director<br />SC State Library crogers@statelibrary.sc.gov<br />County Clerks to Council Training Program October 12, 2011<br />
  2. 2. agenda<br />Overview (interactive vs. talking head)<br />Video<br />Questions & Answers<br />No scheduled break – we’ll break when everyone wants to<br />Examples & Resources - show and tell<br />Group Exercises with Review<br />
  3. 3. Bloom’s Taxonomy<br />What you’re actually going to be doing today when you learn about new ways of communicating with your communities.<br />
  4. 4.
  5. 5. What are your <br />first thoughts?<br />
  6. 6. How is local government changing?<br />
  7. 7.
  8. 8. What are your <br />first thoughts?<br />
  9. 9.
  10. 10. Review of SC County Government Web Sites for Social Media Logos (August 2011)<br />
  11. 11. But how do you find the time?<br />
  12. 12. Easy answer/difficult to do…<br />STOP DOING WHAT NO LONGER IS EFFECTIVE OR WORKS AND CHANGE HOW YOU DO THINGS! <br />
  13. 13.
  14. 14.
  15. 15. http://blog.hubspot.com<br />
  16. 16. Social Media Resources Exercise<br />Take a few moments to brainstorm on what resources you use on a daily basis and write down the web site addresses<br />We’ll review each web site and explore how it is useful to what you do and how you can engage your community<br />Discuss why it’s important to keep up with new technology and social media<br />
  17. 17. Profile vs. page vs. group<br />How is it working for you?<br />Examples of use (show & tell)<br />Keeping up with questions/comments/responding<br />Q&A<br />
  18. 18. #hashtags & @signs<br />How is it working for you?<br />Examples of use (show & tell)<br />Keeping up with questions/comments/responding<br />Q&A<br />
  19. 19. Hootsuite – social media management tool<br />Manage multiple accounts, schedule tweets and posts.<br />Tweetdeck (another management tool)<br />
  20. 20. Channels, creating videos, uploading, playlists, insights, friends, subscribing… <br />How is it working for you?<br />Examples of use (show & tell)<br />Keeping up with questions/comments/responding<br />Q&A<br />
  21. 21. Learning exercise<br />Think about Social Media, the communities you serve, and your office workflow.<br />Take ____ minutes to discuss:<br />How to get more involved.<br />How to make social media more effective.<br />What are your next steps?<br />Take notes on what was discussed.<br />Report on the discussion/group discussion. <br />
  22. 22. Your homework assignment:<br />
  23. 23. Resources<br />How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht<br />5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz<br />DISCUS – South Carolina’s Virtual Library <br />Use your local public library!<br />
  24. 24. Be flexible<br />Flickr:Ingorrr<br />
  25. 25. Don’t be hostile to new technology<br />Flickr:Lara604<br />
  26. 26. Flickr:woodleywonderworks<br />Treat new technology like they would.<br />
  27. 27. Keep up!<br />Flickr:whiteafrican<br />
  28. 28. Play & Experiment<br />Flickr:TheLightworks<br />
  29. 29. Flickr:lovelypetal<br />
  30. 30. Thank you!<br />Dr. Curtis R. Rogers, <br />Communications Director<br />803-734-8928<br />crogers@statelibrary.sc.gov <br />

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