Sm buzz recruit dc presentation

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Sm buzz recruit dc presentation

  1. 1. Social Media Buzz Session what | separates the | best from | the | rest Facilitated by: Susan D. Strayer | www.susanstrayer.com @SusanDStrayer | @DailyCareerTips
  2. 2. Shout Out to Our Sponsors.
  3. 3. Social Recruiting? S OCIAL M EDIA The power of a network + something to share + platforms to share it on = social media … for recruiting Friends and Family Marketing Media
  4. 4. Here to help. Kelly Dingee | AIRS www.linkedin.com/in/kellydingee Peter Radloff | Strayer University www.linkedin.com/in/peteradloff Ben Gotkin | RSM McGladrey www.facebook.com/mcgladreycareers Susan Strayer | SusanStrayer.com @DailyCareerTips | @SusanDStrayer
  5. 5. 3rd And we’re here to talk about it. If Facebook were a country it would be the 3 rd largest in the world No . 1 Facebook’s rank in terms of weekly traffic (Google is #2) 80% Percentage of companies using some form of social recruiting Percentage of companies using LinkedIn 95% The future of recruiting is social.
  6. 6. Let’s Talk. <ul><li>Choose one medium. </li></ul><ul><li>Join the group. </li></ul><ul><li>Choose a reporter. </li></ul><ul><li>Contribute. Listen. Learn. </li></ul><ul><li>As a group, distill conversation into 3-5 headlines. </li></ul><ul><li>For example: </li></ul><ul><ul><li> if someone was new to using Facebook for social recruiting, what are the key headlines to share? </li></ul></ul><ul><li>Reporter to share your NEWS in 30 minutes. </li></ul>
  7. 7. EXTRA! EXTRA!
  8. 8. Headlines <ul><li>Use Linked in for self and company promotion and branding </li></ul><ul><li>Completeness of profile is key—make sure the profile is clear and detailed </li></ul><ul><li>Engaging in groups is very helpful—find groups that fit needs and interests </li></ul><ul><li>Linked In vs. other social networks-decide what to use and connect to each other </li></ul><ul><li>Access the Linked In user guide—and learn how to use properly: http:// learn.linkedin.com /new-users/ </li></ul><ul><li>Stay on top of candidates for OFCCP compliance/tracking purposes </li></ul><ul><li>Evaluate the premium services to determine if paying for a subscription/additional services will help. </li></ul><ul><li>Be sure to focus on managing your company profile </li></ul>
  9. 9. Tools <ul><li>LinkedIn: www.linkedin.com </li></ul><ul><li>LinkedIn Tutorials: http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/ </li></ul><ul><li>New User Starter Guide: http://learn.linkedin.com/new-users/ </li></ul><ul><li>LinkedIn toolbox: http://www.linkedin.com/static?key=tools </li></ul>
  10. 10. Headlines Headline Headline Headline Headline Headline <ul><li>Get in early—a small percentage of organizations are actually using </li></ul><ul><li>Make sure you have resources devoted to use and an understanding of tool </li></ul><ul><li>Prepare how to handle negative feedback, align with corporate communication on messaging </li></ul><ul><li>Determine how much time you need a week—average seems to be a few hours </li></ul><ul><li>Prepare your argument for use—making the case to leaders, this is not a fad, it’s a trend </li></ul><ul><li>Use news feeds and walls to engage users </li></ul><ul><li>Use advertising for engagement; PPC (pay per click ads) can be valuable </li></ul><ul><li>Think of Facebook as extension of careers site </li></ul>
  11. 11. Tools Headline Headline Headline Headline Headline <ul><li>Facebook: www.facebook.com </li></ul><ul><li>Inside Facebook: www.insidefacebook.com </li></ul><ul><li>Facebook Tools and Tips: http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/ </li></ul><ul><li>Business Page Tutorial: http://activerain.com/blogsview/291956/facebook-business-pages </li></ul>
  12. 12. Headlines <ul><li>Use Twitter to engage rather than source </li></ul><ul><li>Develop strategy on content, what’s your goal? </li></ul><ul><li>Should be an extension of employer brand, work w/ your marketing team to align with their strategy too </li></ul><ul><li>In bio tell people goal: “Follow us to…”, give them a sense of what they’ll get from following you. </li></ul><ul><li>Work on a followers plan, link to other social media sites, re-tweet content and reach out to users </li></ul><ul><li>Determine who will use Twitter and give guidelines </li></ul><ul><li>Twitter stats: growth in 50+ and high % African-American, focus on high-earners income 65K and up </li></ul><ul><li>Look for leaders in your field and follow/engage </li></ul><ul><li>Also can be a job search tool </li></ul>
  13. 13. Tools <ul><li>Twitter: www.Twitter.com </li></ul><ul><li>Tweet Deck: www.tweetdeck.com </li></ul><ul><li>Companies Recruiting on Twitter: http:// bit.ly/eEsKy </li></ul><ul><li>Tweet Later: www.tweetlater.com </li></ul><ul><li>Bit Ly (shortens links): http://bit.ly </li></ul><ul><li>Twitter Backgrounds: www.twitbacks.com </li></ul><ul><li>Twitter Backup: www.backupmytweets.com </li></ul><ul><li>Comprehensive List of Twitter tools: </li></ul><ul><li>http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/ </li></ul><ul><li>Twitter tutorial: http://www.slideshare.net/Griner/the-twitter-tutorial </li></ul>
  14. 14. Thanks for playing. slides and headlines online: www.slideshare.net/sstrayer www.slideshare.net/RecruitDC or www.susanstrayer.com

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