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Library Signage - the good, the bad, and the ugly

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Presentation for the ARSL Conference

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Library Signage - the good, the bad, and the ugly

  1. 1. LIBRARY SIGNAGE The Good, the Bad, and the Ugly – in two parts ARSL Conference 2018 – Springfield IL
  2. 2. Outline – Parts 1 & 2 • Part 1 • My Presentation Style • How it all started… • Library Signage 101 • The Library Signage Audit Process • Plus/Delta with Real Library Signs • Equipment • Q&A • Part 2 • The Importance of Library Brand Recognition • Customer Service Issues and Library Signage • POSITIVE Messages with Library Signage • Resources • Q&A
  3. 3. My Presentation Style • Let’s have a conversation! • I’ll show many images of REAL library signs. • I want you to THINK CRITICALLY about your library’s signage and what it means. • Thoughts on this sign 
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  5. 5. How it all started… • “Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit” by Amy Stempler and Mark Aaron Polger • http://www.librarymarketingco nference.org
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  7. 7. Library Signage 101 • Positive • Polite language • Not verbose – get to the point • Use library logo/branding (on most every sign – it depends) • No typos • Correct grammar • Font and font size • Image that supports content • Negative • Handwritten • Too many words • Clip art – just. don’t. do. it. • Comic sans font (another no no) • Passive aggressive • Too many colors • Too much going on
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  10. 10. The Library Signage Audit Process Prior & During • Setting up dates and times • Send document that covers the high points (next slide) • Informing (or not informing staff) • Hand staff member business card and document copy • Photos of public areas only and no people (I try…) After • Upload completed reports to ShareBase • Include sample of State Library’s Media Communications Guide and sample templates • Meet virtually or onsite with staff at education day.
  11. 11. Let’s Do the Plus/Delta
  12. 12. Signage Equipment • Laminator • Acrylic holders • Floor signs • Outdoor/Street level signs • Banner Stands • Ceiling mounted signs • “Permanent” signs • Suction cup signs • Neon Signs (Lighted) • Digital (wall mounted) • iPad/Tablet interactive display • The following images do not recommend specific brands – they are for information only.
  13. 13. End of Part 1
  14. 14. Library Signage Outline – Part 2 • Part 2 • The Importance of Library Brand Recognition • Customer Service Issues and Library Signage • POSITIVE Messages with Library Signage • Resources • Q&A
  15. 15. Library Brand Recognition • The Library’s image in the community – 4 important questions: 1. Do you have a highly visible logo? 2. Do you always use your library’s logo? 3. When was the last time the library’s logo was updated? 4. Is it time to get a new logo? • “Whenever possible, integrate your logo and library name into the design of the sign.” • BE CONSISTENT The Scarecrow Press, Inc. 1981
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  27. 27. Customer Service Issues and Library Signage • Library Signage and Systemic Issues • Reacting to problems with signage • Does it work? • Why or why not? • Is customer service training needed? • Let’s take a look at two signs I came across in a small rural library branch men’s room and discuss…
  28. 28. HOW… Could you help solve this issue with signage?
  29. 29. POSITIVE Messages with Library Signage • How to be positive without sounding passive- aggressive. • Just state the facts. • Less is MORE. • Don’t talk down to people. • No need for endings such as • -Thank you, Management • -We appreciate you • -Have a nice day • Pay attention to signage at businesses and other community organizations.
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  39. 39. Book Returns
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  42. 42. Remnants
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  47. 47. Just some favorites…
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  49. 49. Highway maps Make sure they are up to date
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  52. 52. A-Frame Outdoor Signs Use them outdoors…
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  56. 56. The Sign and Brochure Barrier How might it make a patron feel?
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  59. 59. And just for fun…
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  62. 62. • Flickr • Pinterest • PRTalk Listserv • The Accidental Library Marketer • The Customer- Focused Library: Re- Inventing the Public Library From the Outside-In Resources
  63. 63. THANK YOU! Dr. Curtis Rogers Communications Director crogers@statelibrary.sc.gov 803-734-8928

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