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Library Signage - the good, the bad, and the ugly

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Presentation for the Dorchester County Library staff education day.

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Library Signage - the good, the bad, and the ugly

  1. 1. LIBRARY SIGNAGE The Good, the Bad, and the Ugly Dorchester County Library Staff Education Day October 2018 – Summerville, SC Dr. Curtis Rogers, Communications Director
  2. 2. Outline • My Presentation Style • How it all started… • Library Signage 101 • Plus/Delta with Real Library Signs • The Library Signage Audit Process + mini audit (6.5 minutes) • Equipment/Resources
  3. 3. My Presentation Style • Let’s have a conversation! • I’ll show images of REAL library signs. • I want you to THINK CRITICALLY about your library’s signage and what it means. • Thoughts on this sign 
  4. 4. How it all started… • “Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit” by Amy Stempler and Mark Aaron Polger • http://www.librarymarketingconf erence.org
  5. 5. Library Signage 101 • Positive • Polite language • Not verbose – get to the point • Use library logo/branding (on most every sign – it depends) • No typos • Correct grammar • Font and font size • Image that supports content • Negative • Handwritten • Too many words • Clip art – just. don’t. do. it. • Comic sans/Papyrus font (another no no) • Passive aggressive • Too many colors • Too much going on
  6. 6. 05/10/2018
  7. 7. 05/10/2018
  8. 8. 05/10/2018
  9. 9. Let’s Do the Plus/Delta
  10. 10. The Library Signage Audit – How To • Photos of every sign • Compile visual report • What is working well • What to consider changing
  11. 11. Mini audit time! • In small groups or individually • Take 6.5 minutes (GOOGLE TIMER) • Take photos of as many library signs as possible • Return to your seat when time is up • Discuss what you found (depending on remaining time) • Think critically about how to best convey your messages through signage!
  12. 12. Discussion • First thing – don’t take library signage personally! • We want to be able to convey the best message possible for the patron/customer to easily understand. Let’s discuss: • The best sign you found – WHY? • Signs that could use improvement – HOW? • Signs that could possibly be removed – WHY?
  13. 13. Customer Service Issues and Library Signage • Library Signage and Systemic Issues • Reacting to problems with signage • Does it work? • Why or why not? • Is customer service training needed? • Let’s take a look at two signs I came across in a small rural library branch men’s room and discuss…
  14. 14. HOW… Could you help solve this issue with signage?
  15. 15. Signage Equipment • Laminator • Acrylic holders • Floor signs • Outdoor/Street level signs • Banner Stands • Ceiling mounted signs • “Permanent” signs • Suction cup signs • Neon Signs (Lighted) • Digital (wall mounted) • iPad/Tablet interactive display • The following images do not recommend specific brands – they are for informational purposes only.
  16. 16. • Flickr • Pinterest • PRTalk Listserv • The Accidental Library Marketer • The Customer- Focused Library: Re- Inventing the Public Library From the Outside-In Resources
  17. 17. THANK YOU! Dr. Curtis Rogers Communications Director crogers@statelibrary.sc.gov (803) 734-8928

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