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What social media is all about


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What social media is all about

  1. 1. What Social Media is All About Popular social media tools and advantages to using them
  2. 2. Summary <ul><li>Value of Social Media </li></ul><ul><ul><li>Viral Marketing Challenge </li></ul></ul><ul><li>Common Pitfalls </li></ul><ul><li>Description of Popular Tools </li></ul><ul><ul><li>Snapshot of Tools </li></ul></ul><ul><ul><li>Advantages & Disadvantages </li></ul></ul><ul><li>Techniques to maximize the use of each tool </li></ul>
  3. 3. Some Examples of Value <ul><li>Where many future and current donors are </li></ul><ul><li>Instant communication with a group of any size </li></ul><ul><li>Viral capacities </li></ul><ul><li>Capture Stories </li></ul>
  4. 4. Viral Marketing Challenge <ul><li>What does viral look like? </li></ul><ul><ul><li>Digg Swarm </li></ul></ul><ul><li>Accidental vs. Intentional </li></ul><ul><ul><li>Farmville , Lil’ Green Patch </li></ul></ul><ul><ul><li>Mento’s & Diet Pepsi </li></ul></ul><ul><li>The tail wags the dog </li></ul><ul><ul><li>Responding when things work </li></ul></ul><ul><ul><li>Challenge of traditional “strategies” </li></ul></ul>
  5. 5. Common Pitfalls <ul><li>Debunking myths around social media </li></ul><ul><li>If you are not there first someone else will be </li></ul><ul><ul><li>Bellevue College group </li></ul></ul><ul><li>Rules & Regulations vs Guidelines & Best Practices </li></ul>
  6. 6. Snapshot of Tools <ul><li>Usual Suspects </li></ul><ul><li>Online Video </li></ul><ul><li>Reposting your articles </li></ul><ul><li>Shop-to-Give </li></ul><ul><li>Communities </li></ul>
  7. 7. Blog… What? Why? <ul><li>What is a blog? </li></ul><ul><ul><li>Blog is short for weblog </li></ul></ul><ul><ul><li>Online story telling, event promotion, community building </li></ul></ul><ul><li>Why create a blog? </li></ul><ul><ul><li>Reach new supporters </li></ul></ul><ul><ul><li>Widens your potential audience </li></ul></ul><ul><ul><li>Builds a sense of community for your organization </li></ul></ul><ul><ul><li>Opens up new avenues of fundraising </li></ul></ul>
  8. 8. Blog… Pros vs. Cons <ul><li>Pro’s </li></ul><ul><ul><li>Number one community development tool </li></ul></ul><ul><ul><li>Great hub for social media activity and long-term conversations (perfect strategic launching point) </li></ul></ul><ul><ul><li>Community engagement on their terms </li></ul></ul><ul><li>Con’s </li></ul><ul><ul><li>Most labor intensive </li></ul></ul><ul><ul><li>Needs multiple staff buy-in and commitment to be successful </li></ul></ul>
  9. 9. Facebook… What? Why? <ul><li>What is Facebook Pages? </li></ul><ul><ul><li>Similar to a personal profile but for business & nonprofit use </li></ul></ul><ul><li>Why use Facebook Pages? </li></ul><ul><ul><li>Connect people beyond geographic boundaries </li></ul></ul><ul><ul><li>Opportunities for everyday grassroots giving </li></ul></ul><ul><ul><li>If you don’t start someone else will </li></ul></ul><ul><ul><li>Tap into donor’s personal networks </li></ul></ul>
  10. 10. Facebook… Pros vs. Cons <ul><li>Pros </li></ul><ul><ul><li>Easiest to create and maintain </li></ul></ul><ul><ul><li>Lowest user commitment, very widely adopted </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Not as many options for interaction and personalization </li></ul></ul><ul><ul><li>Closed system, not very searchable </li></ul></ul>
  11. 11. Twitter… What? Why? <ul><li>What is Twitter? </li></ul><ul><ul><li>Like a conversation with the world from your back porch </li></ul></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><li>Why Tweet? </li></ul><ul><ul><li>Instant mass communication </li></ul></ul><ul><ul><li>Easy to promote events, blog posts, new stories and programs for your organization (RSS) </li></ul></ul>
  12. 12. Twitter… Pros vs. Cons <ul><li>Pros </li></ul><ul><ul><li>Most viral way to promote your message </li></ul></ul><ul><ul><li>Can see the most rapid growth </li></ul></ul><ul><ul><li>Multiple strategies and techniques </li></ul></ul><ul><ul><li>Has groupies </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Least widely adopted </li></ul></ul><ul><ul><li>May not be for your organization </li></ul></ul><ul><ul><li>Can take significant staff management </li></ul></ul>
  13. 13. Twitter: Follow Everyone <ul><li>Follow Game </li></ul><ul><ul><li>Bigger list </li></ul></ul><ul><ul><li>Need Tweetdeck, etc. </li></ul></ul><ul><li>Can DM Everyone </li></ul><ul><li>Examples </li></ul><ul><ul><li>@johnhaydon </li></ul></ul><ul><ul><li>@givezooks </li></ul></ul>
  14. 14. Twitter: Only RSS <ul><li>Replaces RSS Reader Functionality </li></ul><ul><li>Hands-off strategy </li></ul><ul><ul><li>No action, minimal maintenance </li></ul></ul><ul><ul><li>Use Twitterfeed </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>@kanter </li></ul></ul>
  15. 15. Twitter: Follow Interests <ul><li>Needs no additional applications </li></ul><ul><li>More Reliable Followership </li></ul><ul><li>Organic Growth thru conversation </li></ul><ul><li>Examples </li></ul><ul><ul><li>@infosmallchange </li></ul></ul><ul><ul><li>@jolkona </li></ul></ul>
  16. 16. Twitter Applications <ul><li>Tweetdeck </li></ul><ul><ul><li>Seesmic </li></ul></ul><ul><li>CoTweet , Hootsuite </li></ul><ul><li>Twitterfeed </li></ul><ul><li>Lots of Other Applications </li></ul><ul><ul><li>Caution on Automated Following </li></ul></ul>
  17. 17. Blogging: Subscription Boxes <ul><li>Easy to see </li></ul><ul><ul><li>Large, Top of the Page </li></ul></ul><ul><li>Include an email option </li></ul><ul><li>Feed Retention </li></ul><ul><ul><li> </li></ul></ul><ul><li>One Click </li></ul><ul><ul><li>Make it easy </li></ul></ul><ul><li>Visible on all pages </li></ul>
  18. 18. Blogging <ul><li>Reciprocal Linking (or Link Exchange) </li></ul><ul><ul><li>Blogroll </li></ul></ul><ul><li>Commenting </li></ul><ul><li>Blog Aggregates </li></ul><ul><ul><li>Alltop , Daily Reviewer </li></ul></ul><ul><li>Blog Carnivals </li></ul>
  19. 19. Facebook Pages <ul><li>Number of Fans to create critical mass </li></ul><ul><li>Events, Photo’s tabs </li></ul><ul><ul><li>Causes Application </li></ul></ul><ul><li>Send updates to your fans </li></ul><ul><li>Don’t be afraid of status updates </li></ul>
  20. 20. Causes & Other Applications <ul><li>Causes </li></ul><ul><ul><li>Thank </li></ul></ul><ul><ul><li>Auto Promote </li></ul></ul><ul><ul><li>America’s Giving Challenge </li></ul></ul><ul><li>Other Applications </li></ul><ul><ul><li>Custom Programming </li></ul></ul><ul><ul><li>Lil’ Green Patch </li></ul></ul>