SlideShare a Scribd company logo

Making pr more fun & games

•Download as PPTX, PDF•
•
Curtis Rogers, MLIS, EdD
Curtis Rogers, MLIS, EdD
EducationBusinessNews & Politics
1 of 10
MAKING PUBLIC RELATIONS FUN & GAMES! …skills for promoting your events and programs Fun & Games @ Your Public Library March 21, 2012 Dr. Curtis R. Rogers, Communications Director
AGENDA  Understanding Your Community & Customers  Developing your Marketing Message & Budget  Brainstorming Group Project = BE CREATIVE!  Wrap up
UNDERSTANDING YOUR COMMUNITY  Are there segments of the community underserved?  Does my community want or value my unique competitive offering?  Is there too much competition in the segment of my market to be competitive?
UNDERSTAND YOUR TARGET AUDIENCE  What kinds of habits does my customer have? Where are they?  How does my potential customer get information products and/or services (in a store, on the web)?  What are my target customer’s primary motivations for seeking out this kind of workshop?
DEVELOP YOUR MESSAGE  Two parts: brief tagline | marketing message/description  Tagline – short and right to the point!  Marketing message/description • An explanation of your target prospect’s problem. • An explanation about why you are the only organization that can solve your target audience’s problem. • An explanation of the benefits people will receive from attending your workshop. • Examples and testimonials from customers you have benefitted from your workshops. • Your unconditional guarantee.
33 PR METHODS 1. Newspaper ads 13. Newsletters 25. Brochures 2. Social Media 14. Charity events 26. Gift certificates 3. Posters 15. Networking 27. Word-of-mouth 4. Contests 16. Billboards 28. Website 5. Playing card decks 17. Magazine ads 29. Sign picketing 6. Seminars 18. Special events 30. Business cards 7. Television ads 19. Flyers 31. Catalogs 8. Signs 20. Email 32. Public speaking 9. Radio ads 21. Postcards/Rack Cards 33. Window display 10. Banners 22. Doorhangers 11. Articles 23. Media releases 12. Classified ads 24. Fax broadcasts
DEVELOPING THE PR BUDGET  Determine how much money is available,  detail the financial aspects,  and show how implementation of your plan will be profitable to the library.
BRAINSTORMING SESSION  In small groups, take ____ minutes to work through the following items (see worksheet) to BRAINSTORM and develop the PR PLAN for a Fun & Games workshop for the Anytown Library. 1. What is the CREATIVELY DESCRIPTIVE title of the workshop? 2. Develop your workshop tagline and message/description but be brief and to the point. 3. Who is your target audience and How many people do you want to attend? 4. What specific news/media/other outlets will you alert and What materials will you use to promote your workshop? 5. How much $$$ will you spend and on what?  Each group will have time to report.
ADDITIONAL RESOURCES Kivi’s Nonprofit Communications Blog • http://www.nonprofitmarketingguide.com/blog/ LIS News - http://lisnews.org/ PR Squared - http://www.pr-squared.com The Marketing Blog • http://marketing-expert.blogspot.com Visibility @ Your Library - http://www.pio.ala.org/visibility
THANK YOU! Dr. Curtis R. Rogers Communications Director 803-734-8928 crogers@statelibrary.sc.gov

Recommended

Public Relations History
Public Relations HistoryPublic Relations History
Public Relations HistoryDebora Campos
 
Research in Public Relations
Research in Public RelationsResearch in Public Relations
Research in Public RelationsMohammad Shihab
 
What's the Difference Between Publicity and Public Relations?
What's the Difference Between Publicity and Public Relations?What's the Difference Between Publicity and Public Relations?
What's the Difference Between Publicity and Public Relations?Tristan Loo
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 
Public Relations Management Session 2 Corporate Communications And Pr Com...
Public Relations Management Session 2 Corporate Communications And Pr Com...Public Relations Management Session 2 Corporate Communications And Pr Com...
Public Relations Management Session 2 Corporate Communications And Pr Com...Moksh Juneja
 
Publicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMCPublicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMCGheethu Joy
 
Walter lippmann and_public_opinion_in_early_20th
Walter lippmann and_public_opinion_in_early_20thWalter lippmann and_public_opinion_in_early_20th
Walter lippmann and_public_opinion_in_early_20thKALN Marcos
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public RelationAamir Ayub
 

Recommended

Public Relations History
Public Relations HistoryPublic Relations History
Public Relations HistoryDebora Campos
 
Research in Public Relations
Research in Public RelationsResearch in Public Relations
Research in Public RelationsMohammad Shihab
 
What's the Difference Between Publicity and Public Relations?
What's the Difference Between Publicity and Public Relations?What's the Difference Between Publicity and Public Relations?
What's the Difference Between Publicity and Public Relations?Tristan Loo
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 
Public Relations Management Session 2 Corporate Communications And Pr Com...
Public Relations Management Session 2 Corporate Communications And Pr Com...Public Relations Management Session 2 Corporate Communications And Pr Com...
Public Relations Management Session 2 Corporate Communications And Pr Com...Moksh Juneja
 
Publicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMCPublicity,Public relations,Personal Selling, IMC
Publicity,Public relations,Personal Selling, IMCGheethu Joy
 
Walter lippmann and_public_opinion_in_early_20th
Walter lippmann and_public_opinion_in_early_20thWalter lippmann and_public_opinion_in_early_20th
Walter lippmann and_public_opinion_in_early_20thKALN Marcos
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public RelationAamir Ayub
 
PUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESPUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESSatnam kakkar
 
Media conglomerate type of ownership pattern
Media conglomerate type of ownership patternMedia conglomerate type of ownership pattern
Media conglomerate type of ownership patternGARIMA624808
 
Public relation and media
Public relation and mediaPublic relation and media
Public relation and mediaPunjab University Lahore
 
Public Relation (PR)
Public Relation (PR)Public Relation (PR)
Public Relation (PR)Syed Fakhar Ul Hassan
 
Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
 
Advertorial ( Native Advertising )
Advertorial ( Native Advertising )Advertorial ( Native Advertising )
Advertorial ( Native Advertising )Asatuurs Keim
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
PR Campaign
PR CampaignPR Campaign
PR CampaignNational Institute of Mass Communication and Journalism, Ahmedabad
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Abdul Jawad Chaudhry
 
Barc and Tam Media Audience measurement
Barc and Tam Media Audience measurementBarc and Tam Media Audience measurement
Barc and Tam Media Audience measurementHasnain Bhindarwala
 
Chapter 12 Public Relations and Framing the Message
Chapter 12 Public Relations and Framing the MessageChapter 12 Public Relations and Framing the Message
Chapter 12 Public Relations and Framing the MessageLindsey Conlin Maxwell
 
Advertising and culture
Advertising and cultureAdvertising and culture
Advertising and culturesukesh gowda
 
A Propaganda Model
A Propaganda ModelA Propaganda Model
A Propaganda ModelMuhammad Rawaha Saleem
 
Concentration of media ownership
Concentration of media ownershipConcentration of media ownership
Concentration of media ownershipShubham Nag
 
Internal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohInternal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohStar Lyngdoh
 
Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public RelationsHousefull1234567890
 
Functions and types of advertisement
Functions and types of advertisementFunctions and types of advertisement
Functions and types of advertisementAsnad Ashraf
 
Media industries and structure
Media industries and structureMedia industries and structure
Media industries and structureStacey Johnson
 
Advertising agencies in pakistan
Advertising agencies in pakistanAdvertising agencies in pakistan
Advertising agencies in pakistanNEO NEWS NETWORK
 
The Agenda Setting Theory
The Agenda Setting Theory The Agenda Setting Theory
The Agenda Setting Theory membradisiecta
 
The Power of Library PR
The Power of Library PRThe Power of Library PR
The Power of Library PRCurtis Rogers, MLIS, EdD
 
Practical communication skills for presenters
Practical communication skills for presentersPractical communication skills for presenters
Practical communication skills for presentersCurtis Rogers, MLIS, EdD
 

More Related Content

What's hot

PUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESPUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESSatnam kakkar
 
Media conglomerate type of ownership pattern
Media conglomerate type of ownership patternMedia conglomerate type of ownership pattern
Media conglomerate type of ownership patternGARIMA624808
 
Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
 
Advertorial ( Native Advertising )
Advertorial ( Native Advertising )Advertorial ( Native Advertising )
Advertorial ( Native Advertising )Asatuurs Keim
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Abdul Jawad Chaudhry
 
Barc and Tam Media Audience measurement
Barc and Tam Media Audience measurementBarc and Tam Media Audience measurement
Barc and Tam Media Audience measurementHasnain Bhindarwala
 
Chapter 12 Public Relations and Framing the Message
Chapter 12 Public Relations and Framing the MessageChapter 12 Public Relations and Framing the Message
Chapter 12 Public Relations and Framing the MessageLindsey Conlin Maxwell
 
Advertising and culture
Advertising and cultureAdvertising and culture
Advertising and culturesukesh gowda
 
Concentration of media ownership
Concentration of media ownershipConcentration of media ownership
Concentration of media ownershipShubham Nag
 
Internal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohInternal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohStar Lyngdoh
 
Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public RelationsHousefull1234567890
 
Functions and types of advertisement
Functions and types of advertisementFunctions and types of advertisement
Functions and types of advertisementAsnad Ashraf
 
Media industries and structure
Media industries and structureMedia industries and structure
Media industries and structureStacey Johnson
 
Advertising agencies in pakistan
Advertising agencies in pakistanAdvertising agencies in pakistan
Advertising agencies in pakistanNEO NEWS NETWORK
 
The Agenda Setting Theory
The Agenda Setting Theory The Agenda Setting Theory
The Agenda Setting Theory membradisiecta
 

What's hot (20)

PUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIESPUBLIC RELATION THEIR TOOLS AND STRETEGIES
PUBLIC RELATION THEIR TOOLS AND STRETEGIES
 
Media conglomerate type of ownership pattern
Media conglomerate type of ownership patternMedia conglomerate type of ownership pattern
Media conglomerate type of ownership pattern
 
Public relation and media
Public relation and mediaPublic relation and media
Public relation and media
 
Public Relation (PR)
Public Relation (PR)Public Relation (PR)
Public Relation (PR)
 
Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism)
 
Advertorial ( Native Advertising )
Advertorial ( Native Advertising )Advertorial ( Native Advertising )
Advertorial ( Native Advertising )
 
Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agency
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)
 
Barc and Tam Media Audience measurement
Barc and Tam Media Audience measurementBarc and Tam Media Audience measurement
Barc and Tam Media Audience measurement
 
Chapter 12 Public Relations and Framing the Message
Chapter 12 Public Relations and Framing the MessageChapter 12 Public Relations and Framing the Message
Chapter 12 Public Relations and Framing the Message
 
Advertising and culture
Advertising and cultureAdvertising and culture
Advertising and culture
 
A Propaganda Model
A Propaganda ModelA Propaganda Model
A Propaganda Model
 
Concentration of media ownership
Concentration of media ownershipConcentration of media ownership
Concentration of media ownership
 
Internal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohInternal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star Lyngdoh
 
Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
 
Functions and types of advertisement
Functions and types of advertisementFunctions and types of advertisement
Functions and types of advertisement
 
Media industries and structure
Media industries and structureMedia industries and structure
Media industries and structure
 
Advertising agencies in pakistan
Advertising agencies in pakistanAdvertising agencies in pakistan
Advertising agencies in pakistan
 
The Agenda Setting Theory
The Agenda Setting Theory The Agenda Setting Theory
The Agenda Setting Theory
 

Similar to Making pr more fun & games

Practical communication skills for presenters
Practical communication skills for presentersPractical communication skills for presenters
Practical communication skills for presentersCurtis Rogers, MLIS, EdD
 
Communication Training Presentation
Communication Training PresentationCommunication Training Presentation
Communication Training PresentationRomy Hoeusler
 
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesMedia Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
 
Creative Strategy and PRINT media
Creative Strategy and PRINT mediaCreative Strategy and PRINT media
Creative Strategy and PRINT mediaVirtu Institute
 
Digital Marketing @ GA HK
Digital Marketing @ GA HKDigital Marketing @ GA HK
Digital Marketing @ GA HKAllison Baum
 
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)RockawayCapital
 
Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]sslimon
 
Social media, beyond the hype
Social media, beyond the hypeSocial media, beyond the hype
Social media, beyond the hypeJoakim Nilsson
 
S21 integrated communications
S21 integrated communicationsS21 integrated communications
S21 integrated communicationstatihernandez19
 
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.pptSarianaDelCarmen
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketingMayank Singh
 
WK 06. COMMUNITY MANAGEMENT + MIDTERM
WK 06. COMMUNITY MANAGEMENT + MIDTERM WK 06. COMMUNITY MANAGEMENT + MIDTERM
WK 06. COMMUNITY MANAGEMENT + MIDTERM Abigail Gilman
 
The use of social media in heritage organisations
The use of social media in heritage organisationsThe use of social media in heritage organisations
The use of social media in heritage organisationsTom Pert
 
Kus Pro: Module 3- Communication
Kus Pro: Module 3- CommunicationKus Pro: Module 3- Communication
Kus Pro: Module 3- CommunicationSoniaNaiba
 
Digital technology & social media upskilling for entrepreneurs – day 1
Digital technology & social media upskilling for entrepreneurs – day 1Digital technology & social media upskilling for entrepreneurs – day 1
Digital technology & social media upskilling for entrepreneurs – day 1Martijn van Luijn
 
Visual Communication Planner 3: Strategy made easy
Visual Communication Planner 3: Strategy made easyVisual Communication Planner 3: Strategy made easy
Visual Communication Planner 3: Strategy made easyGabriele Carboni
 
Communication Management for Startups
Communication Management for StartupsCommunication Management for Startups
Communication Management for StartupsAgnese Vellar
 

Similar to Making pr more fun & games (20)

The Power of Library PR
The Power of Library PRThe Power of Library PR
The Power of Library PR
 
Practical communication skills for presenters
Practical communication skills for presentersPractical communication skills for presenters
Practical communication skills for presenters
 
Communication Training Presentation
Communication Training PresentationCommunication Training Presentation
Communication Training Presentation
 
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesMedia Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
 
Creative Strategy and PRINT media
Creative Strategy and PRINT mediaCreative Strategy and PRINT media
Creative Strategy and PRINT media
 
9 marketing
9 marketing9 marketing
9 marketing
 
Digital Marketing @ GA HK
Digital Marketing @ GA HKDigital Marketing @ GA HK
Digital Marketing @ GA HK
 
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)
 
Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]Designing and managing integrated marketing communications [autosaved]
Designing and managing integrated marketing communications [autosaved]
 
Social media, beyond the hype
Social media, beyond the hypeSocial media, beyond the hype
Social media, beyond the hype
 
S21 integrated communications
S21 integrated communicationsS21 integrated communications
S21 integrated communications
 
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
7-PUBLIC-RELATIONS-getting-the-most-from-your-resources101.ppt
 
Brand awareness through social media marketing
Brand awareness through social media marketingBrand awareness through social media marketing
Brand awareness through social media marketing
 
WK 06. COMMUNITY MANAGEMENT + MIDTERM
WK 06. COMMUNITY MANAGEMENT + MIDTERM WK 06. COMMUNITY MANAGEMENT + MIDTERM
WK 06. COMMUNITY MANAGEMENT + MIDTERM
 
The use of social media in heritage organisations
The use of social media in heritage organisationsThe use of social media in heritage organisations
The use of social media in heritage organisations
 
Kus Pro: Module 3- Communication
Kus Pro: Module 3- CommunicationKus Pro: Module 3- Communication
Kus Pro: Module 3- Communication
 
Digital technology & social media upskilling for entrepreneurs – day 1
Digital technology & social media upskilling for entrepreneurs – day 1Digital technology & social media upskilling for entrepreneurs – day 1
Digital technology & social media upskilling for entrepreneurs – day 1
 
Visual Communication Planner 3: Strategy made easy
Visual Communication Planner 3: Strategy made easyVisual Communication Planner 3: Strategy made easy
Visual Communication Planner 3: Strategy made easy
 
Communication Management for Startups
Communication Management for StartupsCommunication Management for Startups
Communication Management for Startups
 
Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 

More from Curtis Rogers, MLIS, EdD

Library Signage: The Good, The Bad, and the Ugly
Library Signage: The Good, The Bad, and the UglyLibrary Signage: The Good, The Bad, and the Ugly
Library Signage: The Good, The Bad, and the UglyCurtis Rogers, MLIS, EdD
 
So you want to start a library podcast? NCLA Presentation
So you want to start a library podcast? NCLA PresentationSo you want to start a library podcast? NCLA Presentation
So you want to start a library podcast? NCLA PresentationCurtis Rogers, MLIS, EdD
 
Library Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the uglyLibrary Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the uglyCurtis Rogers, MLIS, EdD
 
Library Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the uglyLibrary Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the uglyCurtis Rogers, MLIS, EdD
 
Sc state university staff education day presentation the library image and you
Sc state university staff education day presentation the library image and youSc state university staff education day presentation the library image and you
Sc state university staff education day presentation the library image and youCurtis Rogers, MLIS, EdD
 
Workforce Development and the South Carolina State Library
Workforce Development and the South Carolina State LibraryWorkforce Development and the South Carolina State Library
Workforce Development and the South Carolina State LibraryCurtis Rogers, MLIS, EdD
 
SCLA Presentation - The Library Image and YOU
SCLA Presentation - The Library Image and YOUSCLA Presentation - The Library Image and YOU
SCLA Presentation - The Library Image and YOUCurtis Rogers, MLIS, EdD
 
Bookmobile exchange presentation the bookmobile image and you
Bookmobile exchange presentation the bookmobile image and youBookmobile exchange presentation the bookmobile image and you
Bookmobile exchange presentation the bookmobile image and youCurtis Rogers, MLIS, EdD
 

More from Curtis Rogers, MLIS, EdD (20)

Library Signage: The Good, The Bad, and the Ugly
Library Signage: The Good, The Bad, and the UglyLibrary Signage: The Good, The Bad, and the Ugly
Library Signage: The Good, The Bad, and the Ugly
 
Networking Skills for Library Staff
Networking Skills for Library StaffNetworking Skills for Library Staff
Networking Skills for Library Staff
 
Library social media for beginners
Library social media for beginnersLibrary social media for beginners
Library social media for beginners
 
So you want to start a library podcast? NCLA Presentation
So you want to start a library podcast? NCLA PresentationSo you want to start a library podcast? NCLA Presentation
So you want to start a library podcast? NCLA Presentation
 
Library Signage - NCLA 2019 Presentation
Library Signage - NCLA 2019 PresentationLibrary Signage - NCLA 2019 Presentation
Library Signage - NCLA 2019 Presentation
 
So you want to start a library podcast?
So you want to start a library podcast?So you want to start a library podcast?
So you want to start a library podcast?
 
Step up your Library Signage
Step up your Library SignageStep up your Library Signage
Step up your Library Signage
 
Step up your library signage
Step up your library signageStep up your library signage
Step up your library signage
 
So you want to start a library podcast?
So you want to start a library podcast?So you want to start a library podcast?
So you want to start a library podcast?
 
Library Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the uglyLibrary Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the ugly
 
Library Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the uglyLibrary Signage - the good, the bad, and the ugly
Library Signage - the good, the bad, and the ugly
 
Library Photography 101
Library Photography 101Library Photography 101
Library Photography 101
 
Sc state university staff education day presentation the library image and you
Sc state university staff education day presentation the library image and youSc state university staff education day presentation the library image and you
Sc state university staff education day presentation the library image and you
 
The Library Image and YOU
The Library Image and YOUThe Library Image and YOU
The Library Image and YOU
 
Workforce Development and the South Carolina State Library
Workforce Development and the South Carolina State LibraryWorkforce Development and the South Carolina State Library
Workforce Development and the South Carolina State Library
 
Digital Photography and Editing Basics
Digital Photography and Editing BasicsDigital Photography and Editing Basics
Digital Photography and Editing Basics
 
SCLA Presentation - The Library Image and YOU
SCLA Presentation - The Library Image and YOUSCLA Presentation - The Library Image and YOU
SCLA Presentation - The Library Image and YOU
 
Bookmobile exchange presentation the bookmobile image and you
Bookmobile exchange presentation the bookmobile image and youBookmobile exchange presentation the bookmobile image and you
Bookmobile exchange presentation the bookmobile image and you
 
The Library Image and YOU
The Library Image and YOUThe Library Image and YOU
The Library Image and YOU
 
Social media use, government, and you
Social media use, government, and youSocial media use, government, and you
Social media use, government, and you
 

Recently uploaded

Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIShubhangi Sonawane
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 

Recently uploaded (20)

Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-IIFood Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 

Making pr more fun & games

  • 1. MAKING PUBLIC RELATIONS FUN & GAMES! …skills for promoting your events and programs Fun & Games @ Your Public Library March 21, 2012 Dr. Curtis R. Rogers, Communications Director
  • 2. AGENDA  Understanding Your Community & Customers  Developing your Marketing Message & Budget  Brainstorming Group Project = BE CREATIVE!  Wrap up
  • 3. UNDERSTANDING YOUR COMMUNITY  Are there segments of the community underserved?  Does my community want or value my unique competitive offering?  Is there too much competition in the segment of my market to be competitive?
  • 4. UNDERSTAND YOUR TARGET AUDIENCE  What kinds of habits does my customer have? Where are they?  How does my potential customer get information products and/or services (in a store, on the web)?  What are my target customer’s primary motivations for seeking out this kind of workshop?
  • 5. DEVELOP YOUR MESSAGE  Two parts: brief tagline | marketing message/description  Tagline – short and right to the point!  Marketing message/description • An explanation of your target prospect’s problem. • An explanation about why you are the only organization that can solve your target audience’s problem. • An explanation of the benefits people will receive from attending your workshop. • Examples and testimonials from customers you have benefitted from your workshops. • Your unconditional guarantee.
  • 6. 33 PR METHODS 1. Newspaper ads 13. Newsletters 25. Brochures 2. Social Media 14. Charity events 26. Gift certificates 3. Posters 15. Networking 27. Word-of-mouth 4. Contests 16. Billboards 28. Website 5. Playing card decks 17. Magazine ads 29. Sign picketing 6. Seminars 18. Special events 30. Business cards 7. Television ads 19. Flyers 31. Catalogs 8. Signs 20. Email 32. Public speaking 9. Radio ads 21. Postcards/Rack Cards 33. Window display 10. Banners 22. Doorhangers 11. Articles 23. Media releases 12. Classified ads 24. Fax broadcasts
  • 7. DEVELOPING THE PR BUDGET  Determine how much money is available,  detail the financial aspects,  and show how implementation of your plan will be profitable to the library.
  • 8. BRAINSTORMING SESSION  In small groups, take ____ minutes to work through the following items (see worksheet) to BRAINSTORM and develop the PR PLAN for a Fun & Games workshop for the Anytown Library. 1. What is the CREATIVELY DESCRIPTIVE title of the workshop? 2. Develop your workshop tagline and message/description but be brief and to the point. 3. Who is your target audience and How many people do you want to attend? 4. What specific news/media/other outlets will you alert and What materials will you use to promote your workshop? 5. How much $$$ will you spend and on what?  Each group will have time to report.
  • 9. ADDITIONAL RESOURCES Kivi’s Nonprofit Communications Blog • http://www.nonprofitmarketingguide.com/blog/ LIS News - http://lisnews.org/ PR Squared - http://www.pr-squared.com The Marketing Blog • http://marketing-expert.blogspot.com Visibility @ Your Library - http://www.pio.ala.org/visibility
  • 10. THANK YOU! Dr. Curtis R. Rogers Communications Director 803-734-8928 crogers@statelibrary.sc.gov