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Digital technology & social media upskilling for entrepreneurs – day 1

Workplace Education Manitoba - Workplace Upskilling Workshop, Digital Technology & Social Media for Entrepreneurs. Day 1, 2,5 hours

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Digital technology & social media upskilling for entrepreneurs – day 1

  1. 1. Digital Technology & Social Media Upskilling for Entrepreneurs – Day 1 WORKPLACE EDUCATION MANITOBA MARTIJN VAN LUIJN – MVL CONSULTING
  2. 2. Welcome – Day 1 Effective Communication of Your Business Brand AGENDA • INTRODUCTIONS & PADLET • WHAT IS DIGITAL TECHNOLOGY & SOCIAL MEDIA? [DEFINITIONS] • WHY BUILD YOUR BRAND ONLINE? BUILDING & PRESERVING RELATIONSHIPS • GET TO KNOW YOUR AUDIENCE – AUDIENCE DISCOVERY TOOLS • TRENDS • WEBSITE VS SOCIAL MEDIA
  3. 3. Introductions & Padley  Why are you here? Tell us a little bit about yourself and your business or who your work for…  What are your previous experiences with Digital Technology & Social Media in your business or workplace?  This workshop is all about collaborating and sharing each others thoughts and ideas. Go to http://padlet.com/martijnvanluijn/7uc5taa78qn3 and share some text to make sure things work honky dory!
  4. 4. Definitions ~ Digital Technology 1. the branch of scientific or engineering knowledge that deals with the creation and practical use of digital or computerized devices, methods, systems, etc.: 2. a digital device, method, system, etc., created by using this knowledge: 3. the application of this knowledge for practical ends, as in digital communications and social media.
  5. 5. Definitions ~ Social Media  Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
  6. 6. Why Build Your Brand Online? Building & preserving relationships In the world we live today most of the people are technologically savvy and typically rely on a company’s online appearance to test its market potential. In the competitive scenario we live in, in order for your brand to flourish online, it must be highly recognized, related, authentic and should have an identity of its own; thereby setting itself apart from the competitors. High visibility of your brand increases credibility and customers will be more willing to retain your product/services. Online branding has a huge potential than offline marketing since its reach is simply unmatched, company website is in fact the main weapon in online branding supported by social media pages as a part of sales and service communication. Source: Wizardz.com
  7. 7. So, what does that mean? Build your brand online by creating and preserving new relationships on social media you drive traffic to your own website. Contrary to social media platforms, you control the content and marketing message on your OWN WEBSITE!
  8. 8. Exercise Describe in short sentences your brands online presence.  Do you have a website? If so, what is the domain name?  Which Social Media platforms do you use and how often?  Does your organization have a SM strategy?  Does your organization have a SM policy?
  9. 9. “ ” Connect, create meaning, make a difference, matter, be missed. SETH GODIN CREATING ~ CURATING ~ CONNECTING ~ CULTURE No more 4 P’s, it is now the 4 C’s
  10. 10. Audience Discovery Tool Communities work because they’re built on relationships, and during the early stages of any project, you need all the strong relationships you can get. The online community you grow will be the source of your very first (and potentially most supportive) group of brand advocates. They’ll make you smarter. They’ll spread the word. They might even make your business better. But…..who are they?
  11. 11. Audience Discovery Tool Methods:  Survey’s  Panels  Product testers  Fan meetings  Loyalty rewards  What else?
  12. 12. Exercise ~ Discover your audience TIER 1 – Helicopter perspective TIER 2 – Dirt digger perspective Describe your audience broadly Describe your audience deeper * Gender * Interest (e.g. hobbies) * Age * Passion (e.g. art, Taylor Swift) * Geographical location * Value (e.g. honesty, religion) * Online/Offline * Attributes (generous, serious) *
  13. 13. Trends WHAT’S HOT??
  14. 14. Final thoughts?  How will you use this in your business?

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